Digital Screenmedia Association and NEC to Host Webinar: Menu Boards and Beyond: Understanding the Digital Dining Experience on November 18, 2014 at 2:00 pm ET

(PRWEB) November 11, 2014

On November 18, 2014 at 2:00 ET, The Digital Screenmedia Association (DSA) and NEC will present “Menu Boards and Beyond: Understanding the Digital Dining Experience,” a discussion on the multiple ways restaurants can use digital engagement to create better dining experiences for customers.

Attendees may register via

Digital menu boards have found their way into restaurants of all shapes and sizes. But, digital menus are only the beginning and have opened the door for restaurants to engage their audiences through more channels and learn from their customers.

This detailed webinar will cover the value of menu boards, interactive screens, mobile payments, and proximity marketing as new ways for restaurants to engage and delight customers while creating loyalty that lasts. The webinar will also present a strategic model for creating digital experiences, and give attendees best practices to take away from the discussion.

Speakers for the webinar.

Rich Ventura, Vice President of Product Marketing and Solutions, NEC Display Solutions of America, Inc.

Paul Flanigan, Executive Director, Digital Screenmedia Association

“Restaurants are one of the most social gathering points in any culture,” said Ventura. “It’s clear that digital engagement is an ecosystem, from menu boards to mobile phones. And having a solid understanding of what it takes to put a network in place is critical to success.”

For more information and to register, attendees can visit the DSA online.


The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies.

About NEC Display Solutions of America, Inc.

Headquartered in Itasca, Ill., NEC Display Solutions of America, Inc., is a leading designer and provider of innovative desktop LCD monitors, commercial- and professional-grade large-screen LCD displays, a diverse line of multimedia and digital cinema projectors, and integrated display solutions. NEC Display Solutions develops leading-edge visual technology and customer-focused solutions for a wide variety of markets, including enterprise, healthcare, education and digital signage. For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at For digital images, please visit Follow us on our social media channels: Facebook,YouTube, Google+, Twitter and LinkedIn.

First Co-Hosted Webinar from Atlantic Information Services and Gorman Health Group to Focus on Federally Facilitated Exchanges

Washington, DC (PRWEB) March 15, 2013

Information Services Atlantic, Inc. (AIS) has partnered with (GHG) Gorman Health Group stock of an exclusive series of webinars designed to provide timely and significant time information the government health care industry must implement health reform. The analysis of experts on the latest regulatory updates to war stories and best practices, these webinars provide the tools and guidance necessary to transform the regulatory policy into operational reality. The first webinar in this series, “Federally Facilitated exchanges between the application and implementation :. The time for talk is over, “ have a deep dive into EFCE, the application of the implementation and reconciliation

With EFCE capable of functioning in half the states next year, health plans face a tight deadline to complete applications, make decisions on benefits and contributions, complete back-end infrastructure and refine marketing messages. March 1 the direction of CMS presents an accelerated schedule with plans for applications online between April 1 and 30, the examination CMS in May and plans for revisions due June 21

In the March 26 webinar GHG experienced consultants will detail the whole process Plans must undergo to participate in exchanges facilitated by the federal government. Participants will have insider perspectives on key issues such as:

What in each component of the application FFE – what teams should be made and what information must be collected in order to complete it?
Why plans should take seriously certificates?
What are the key components of the plans should be in place before the launch of the exchange?
Why planning aid reconciliation will prevent huge risks in the management of member data and financial?
How broker boarding processes differ on trade in comparison with * commercial and Medicare plans?
How does the accreditation is for qualified health plans?

Visit for details and registration information.

About Atlantic Information Services

Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for over 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, loose-leaf books, reports, critical databases, webinars and conferences. Learn more

About Gorman Health Group

Gorman Health Group (GHG) is a national health services company and professional software composed of subject matter experts, former health plan executives and seasoned regulators. For over 16 years, hundreds of clients millions of beneficiaries have leveraged the strategic solutions to advise and GHG technology to maintain compliant operations, improve market position, and anticipated growth objectives. Learn more

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CIR Announces July 16, 2014 Date for Webinar on Active Optical Cabling

Charlottesville, VA (PRWEB) July 07, 2014

CIR has announced that the firm will host a webinar on Wednesday, July 16th at 1:30 PM EDT to present findings from the company’s ongoing coverage of the active optical cabling (AOCs) market. The firm has recently issued two reports that address data center applications and personal computing, consumer electronics and digital signage. Persons interested in registering for the webinar may do so at:

About the Webinar:

Markets for Active Optical Cabling: Critical Opportunities

July 16, 2014 at 1:30 pm EDT

This webinar will introduce CIR’s latest reports: Active Optical Cable Markets and Opportunities: 2014 to 2024

Volume I – Data Center Applications

Volume II – Personal Computing, Consumer Electronics and Digital Signage Applications

In this webinar, CIR President, Lawrence Gasman, will discuss how he sees the evolution of active optical cable (AOC) market in 2014 and beyond. Among the topics covered in this Webinar will be:

    How new opportunities are appearing for AOCs outside of the data center in digital signage, personal computing and consumer electronics

    Major product changes within the AOC space as 40 Gbps, 100 Gbps and high-speed IB connections become commonplace in the data center

    How the AOC market will be impacted by the arrival of all-optical data centers

    Impact of Chinese suppliers and other new entrants into the AOC space

    How macro-trends such the advent of SDN, virtualization, Internet-of-Things (IoT) and ultra-high definition TV will affect AOC demand.

    How AOCs of the future will evolve around consumer electronics standards such as such as USB and HDMI?

    Supply chains and branding evolve for AOCs

This Webinar will also share some of CIR’s current market forecasts for AOCs, with a discussion of how these break out by data rate, standards/MSA and length.

CIR has been providing market coverage of Active Optical Cables (AOCs) for more than six years, as this market has continued to grow and attract new entrants. CIR’s annual report on AOC market opportunities is now widely regarded as the most authoritative market forecast and technology assessment in the AOC space and is read by business development and marketing executives in cabling, component and equipment firms throughout the world.

This Webinar report is primarily focused on business strategy, analyzing the sectors of corporate networking in which AOCs are likely to find a market and identifying the main opportunities markets.

For additional information about CIR please visit the firm’s website at

Digital Screenmedia Association and KORE to Host Webinar: Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET

Louisville, KY (PRWEB) July 08, 2014

The Digital Screenmedia Association and KORE will host the Webinar “Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET to address the growing and critical trend of managing digital signage networks through wireless connectivity.

In today’s ‘must have it now’ customer experience world, the need for customizable digital signage solutions is essential. Altering messaging in real-time, adding advertising, acting on customer input, deploying signage globally, and remotely monitoring your equipment requires forethought, planning and reliable connectivity. The webinar will focus on the following topics:

Major trends in digital signage and the importance of deploying the right solution
Delivering a unique and enhanced customer experience
Understanding how wireless connectivity can enable and enhance digital signage deployments

Attendees will gain insight into the current and future landscape of digital signage management and will understand the importance of thinking globally with wireless connectivity to deliver the optimal customer experience.

The Webinar will be presented by Bert Gillespie, Director of Channels with KORE, Pat Verrington, Vice President, Emerging Markets and Services with KORE, and Bruno Pupo, Vice President, Global Sales & Marketing for Vertigo Displays.

Attendees can register at the Digital Screenmedia Association’s website.

About KORE

KORE is the world’s largest wireless network provider specializing exclusively on the rapidly expanding global machine-to-machine (M2M) communications market. Providing unified control and management for cellular network service delivery in more than 180 countries worldwide, KORE empowers its application, hardware and wireless operator partners to efficiently deliver M2M solutions across the globe. M2M applications in industries as diverse as healthcare, utilities, enterprise IT, transaction processing and fleet management rely on the KORE network to deliver operational efficiencies and cost-savings. KORE offers a range of technologies — including LTE, GSM, HSPA, CDMA and satellite services — that ensure the greatest possible reliability and coverage. For more information, please visit

About the Digital Screenmedia Association

The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies.

Registration Open for SKIMs Spring 2013 Marketing Research Webinar Series

New York, NY (PRWEB) February 22, 2013

SKIM, an international market research agency, will kick off its 2013 Spring Webinar Series with “Using social media in a ‘brandless’ category,” presented by communication and social media research expert Sourabh Sharma on Thursday, February 28. Registration for the entire series is available at

1) Using social media in a ‘brandless’ category

February 28, 2013

1pm EST

Presenter: Sourabh Sharma, communication and social media research expert

Digital communications is today’s leading marketing force, owing to the fact that consumers have candid conversations about brands online. Yet, it is especially challenging to derive insights in a category where there is brand saturation, or where the category overpowers the brands themselves, making it virtually “brandless.” Illustrated by a butter/margarine category case study – and touching on the fundamentals of social media research – Sharma will show attendees how to revitalize digital communications with greater effectiveness in “brandless” categories.

2) Menu-Based Conjoint: A new method

March 14, 2013

1pm EST

Presenters: Eline van der Gaast, new venture director, and Christopher Fotenos, project manager consumer goods

Consumer choices are getting more complex in the face of wide-ranging options and opportunities to personalize. This poses an ongoing challenge for marketers seeking to offer the right product configuration at the right price. We can now model and predict complex consumer choices, such as through menu-based or personalized offers. Menu-Based Conjoint (MBC) is an optimal methodology marketers seeking an optimal product configuration. Featuring an entertaining fictional, non-technical case study, attendees will learn about this new methodology, the special insights it yields, and the scope of its application.

3) Marketing medical nutrition

March 28, 2013

1pm EST

Presenter: Laura Dekker, project manager healthcare

Increasingly, medical nutrition solutions are being developed to treat or prevent diseases like diabetes, Alzheimer’s, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed for these conditions, while medical nutrition has been traditionally used only to address malnutrition. Medical nutrition is therefore not yet perceived as an obvious solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. Join the presenters as they share how you can take on the challenges of marketing medical nutrition.

4) A consultant, researcher & client walk into a bar: An unfiltered look at the consumer insights process

April 11, 2013

1pm EST

Presenter: Juan Andres Tello, regional director consumer Americas

The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of “success” can sometimes make the process rocky and less effective. This story brings together three unfiltered views of the insights world – from a client, researcher, and consultant – providing an honest look at what we should learn from each other to make the process seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.

5) Online moderating around the clock

April 25, 2013

1pm EST

Presenters: Hannah Baker Hitzhusen, director healthcare, and Daisy Lau, project manager healthcare

SKIM recently implemented and managed a global online bulletin board in 10 different countries with the goal of generating new product ideas and marketing solutions for a client. Full respondent engagement combined with total moderator immersion resulted in a deep exploration of the respondents’ working environment and daily activities. Hitzhusen and Lau will share and discuss what continuous online engagement can offer over traditional qualitative research.

6) Pricing beliefs uncovered: A meta-analysis of 200+ price elasticity studies covering 7,000 SKUs and 500 brands

May 9, 2013

1pm EST

Presenters: Juan Andres Tello, regional director consumer Americas, and Daniela Piacenza, account director

Setting the right price is vital for every company. It allows you to communicate your brand’s value in relation to competitive offerings and is therefore a major marketing lever. The question remains: How far can one go in increasing price while still maintaining the perceived value of the brand? Over the past five years, SKIM has carried out more than 200 pricing studies covering 18 different countries, more than 7,000 SKUs and about 500 brands in 45 product categories. Tapping into this wealth of information we have sought to create a database to leverage knowledge and identify behavioral trends on pricing. Join Tello and Piacenza for this webinar in which they will reveal the three main factors that drive price elasticity.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit for more information.

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