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Marketing Maven CEO, Lindsey Carnett, and Human Resources Generalist, Elicia Hildreth, hosted a workshop titled “Business Communication 101” on May 7, 2013 engaging Careers in Health and Mentorship Program (CHAMP) interns with professional development skills.
This workshop is the second held by Marketing Maven in collaboration with Children’s Hospital Los Angeles youth development programs. The CHAMP initiative centers on helping college students pursuing a non-clinical career in health care. As the demand in non-clinical careers increases, CHAMP aims to help young adults in Los Angeles develop critical skills for entry-level development.
“We value CHAMP’s commitment to help students learn about leadership through self-development,” said Carnett. “Becoming an entrepreneur was pivotal to broadening my professional development. Our business communication workshop is meant to challenge students and help them continue to challenge themselves to be well-rounded professionals.”
During the “Business Communication 101” workshop, Carnett defined business communication and how it relates to internal communication including subsets of web-based, non-verbal, and email communication. Carnett helped CHAMP interns reflect on their career goals by asking them to define how they define professionalism in their own lives and what they considered to be their niche or area of expertise.
Carnett also helped CHAMP interns understand the nuances of social media in a work environment by introducing them to social media policies. Hildreth provided an outline of how to arrive prepared for an interview and how to communicate appropriately to reflect a professional demeanor and a well-organized resume.
Business communication involves impromptu speaking; Carnett and Hildreth connected public speaking skills with business communication by interacting CHAMP interns in a debate surrounding multiple controversial topics. They also highlighted the importance of body language by practicing firm handshakes and mock interviews.
As seen in the Forbes Most Powerful Woman Business Leader issue, Carnett has taken her business expertise globally, enlightening her marketing peers and those new to the industry about accountable publicity and positive online reputation. Having spoken at Electronic Retailing Association D2C, California Polytechnic University, and at the Electronic Retailing Association’s Great Ideas Summit, Carnett has gained the reputation as an expert in the field of marketing and public relations.
Hildreth’s human resources experience, along with her Board of Directors position for the non-profit organization, Women of Substance & Men of Honor, Inc., provides her with the tools and experience for business development and communication.
To learn more about Children’s Hospital Los Angeles’ CHAMP internship, please visit chla.org/CHAMP.
About Marketing Maven
Bicoastal PR firm, Marketing Maven is an innovative and exclusive public relations agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in lifestyle and consumer products, companies and events. Additional services include hospitality and gaming PR, social media campaigns, reputation management, direct response marketing, SEO, celebrity gifting and Spanish PR. Marketing Maven develops newsworthy mainstream issues relevant to the clients’ product or service. With offices in New York, the agency then creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.
Marketing Maven also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.
The workshop was very collaborative in nature, with the purpose of pooling research findings and ideas to further improve understanding of retail shopping in Poland. The two day workshop comprised a series of presentations, discussion groups, breakout exercises and brainstorming.
Topics for discussion and analysis were wide-ranging. They included issues such as shopping trends and retail environment in Poland across Europe and globally. Participants were able to explore customer needs in greater depth and examine complex issues such as shopper experience.
Piotr Idzik, DigitalMR country director for Poland, said “It is refreshing to have a client like Tesco Poland that is willing to facilitate these types of discussions. We were delighted to work together in order to pool our expertise and exchange ideas.”
Joanna Lorenz, Customer Insight Manager at Tesco Poland, said “We found the workshop a highly productive way to kick start our strategy thinking. It allows us to condense ideas faster in order achieve our ongoing objective of delivering a better shopping experience to our customers.”
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.