Ice hockey dynamic marketing is now proving to be a winner for several installations in the US and Canada; electronic signage hardware is now being installed in several ice rinks due to the cost effectiveness as well as their quick return on investment.

First let us look at how an ice rink is designed so we can fully comprehend what the electronic signage hardware has to deal with.

Ice Rink.
The word link translates in Scottish to course, this is an area that was and still is to this day used for the Scottish classic winter sport of curling

An inside ice rink.
These indoor ice rinks are built in layers, a concrete base is laid, with a series of pipes that has a chilled fluid inside, the chilled fluid is either be brine or a water mixture including antifreeze and this is embedded in the concrete. When water is sprayed on top of the concrete it freezes due to the sub zero temperatures.

Due to the rink being constructed of layers a few centimetres thick, it is required to resurface the rink with more ice occasionally, as the ice rink heats up and with the wear of skaters and ice hockey teams cutting into the ice.

A drivable machine labeled a Zamboni is used to resurface the ice and usually comes out and does its job in the breaks.

With most ice hockey rinks being a frequent 50 degrees Fahrenheit or 10 degrees Celsius this can cause some difficulties with the electronics used. Imagine using a household TV in this extreme setting what would take place? Well over a brief time period you would find that the monitor would fail due to the heat in the screen causing condensation to form on internal parts and then rusting them.

Digital signage in an ice hockey rink.
Now here the investment in the electronic signage equipment is crucial, as you dont want the investors asking their choice to roll out a digital signage solution that fails.

One positive way to protect the electronics is to mount an LCD enclosure, these are a steel LCD enclosure that the hardware will fit into and can be fitted from ceiling mounts and from the walls, excellent for promoting beverages and burgers for the break.

The LCD enclosure is fitted with a special cooling and heating method that is thermostatically controlled and can be realigned, so when the temperature falls to below 65 degrees Fahrenheit, the heater starts to work and heats the internal equipment in the casing, then when the heat goes up past the preset temperature the heater switches off, this constant monitoring of the internal heat is necessary to main the condition of the internal hardware.

Without any protective enclosure the digital signage solution will have to be able to deal in an environment that almost none of the normal devices can work in.

Once the devices is in a safe environment the rink can gain from broadcasting news mixed with adverts, these advertisings can include the rink shop, the next high profile match or even the special deals at the fast food cafe.