Sign of the times? Digital Signage

While Digital Signage has become a staple marketing tactic for many larger organisations, it’s struggled to make an impact further down the food chain. But with the promise of dynamic content, true accountability, and strong ROI, that’s changing fast.

It’s no good; we’re going to have to fess up. We know it’s rather ugly and unbecoming, and we’re not proud of it, but it seems we’ve succumbed to technology envy. There. We’ve said it. The reason behind this sudden (not to say disturbing) green glint in iQ’s eye? Digital Signage.

Specifically, that everyone seems to be installing it these days except us. Banks, retailers, the Post Office, cinemas, football stadia. They’re all busy mounting flat screens on every available wall and filling them with high-quality value-added and marketing content. Hell, even London Underground looks to have caught on. It’s started lining escalators with tellies for commuters to deface rather than just posters.

Problem is, not being a retailer or a bank or whatever, and not having too many escalators around the place, iQ doesn’t really have the need. Oh well. Lots of other businesses do though. And, for the first time, Digital Signage (DS) is starting to look like a realistic, affordable, attractive, and even profitable investment even for those without £multi-million budgets and hundreds of outlets. A far cry from the costly, complex, often difficult to justify DS solutions of only a few years back.

The reasons are manifold. Plasma and LCD display pricing continues to fall (solutions are now available at sub-£2,000 prices for a single networked screen and software); content is getting faster, slicker, and easier to create and manage; and there’s more and more cheap bandwidth available to deliver it. The management overhead is shrinking too, with one person feasibly able to control hundreds and potentially thousands of DS locations and their content.

Some arguments for DS are more familiar than others. Control, speed, flexibility; the power and immediacy of message. But other, less immediately obvious, benefits are coming to the fore too. As David Smith IT director at Samsung explains: “With DS you have content control, instant delivery, there’s no labour involved, and it’s more visually stimulating too.  But there’s a carbon footprint element as well, because you’re not having to print stuff, send it, and then tear it up.” A further benefit is the power to reach customers without the usually requisite unwieldy, expensive marketing machine. “If you knew you could sit there and broadcast content of very high quality to different locations at different times on demand… it’s like having your own mini marketing company”, adds Smith.

The fact that up to 75% of purchasing decisions are made at point of sale (PoS) according to research, provides another powerful DS argument. “In France, this is known as the ‘Croissant Effect'”, says Frederic Groussolles of Cisco Systems.

“You walk past the bakery, see, the croissants, smell the croissants, and make that instant purchasing decision.” Average spend on PoS advertising has been as little as 5% of total advertising budgets up until now, but as more businesses buy into DS and the like this is predicted to rise to around $ 14.6bn within four years according to iSuppli. “We believe that it (DS) is the future for media owners”, says Alex Johns, MD of iblink.

“There are 700,000 ‘six sheets’ (large poster sites) in Europe which are owned probably by the 3 top media owners – the likes of CBS, Clear channel, Titan, and JCDecaux. They’ve realised there isn’t any more room for ‘six sheets’ and so they’re constantly looking for the next big thing. The next big thing is digital so they’re going around and replacing their existing six sheets with digital versions.”

Of course, different DS networks are launched with different objectives in mind, with some simply aiming to deliver a better customer experience. But for others, says Brian Boakes, director of Strategic Marketing at EnQii, it’s possible to underpin the business case with the promise of advertising revenue, with retailer benefits such as sales uplift, and even with a combination of the two. “In terms of ROI, perhaps the most obvious example is Wal-Mart where their deployment of 3,000 screens in the US has added 2% to total gross sales”, he says.

Nick Deen, senior market development manager with Sony Professional Solutions Europe, sees there being big take-up in two areas especially – banking and postal segments, and sports-entertainment, such as stadiums and music venues. One of his biggest customers is La Post of France, with the postal company using DS in all outlets around the country, with more than 5,000 screens. “This is the largest DS network in Europe”, he says. “They use this screen solution to communicate other servers the company offers and to shorten the perceived queue-time.”

Venue Solutions, one of the companies behind Arsenal FC’s triumphant move to DS (if not necessarily to the Emirates Stadium), is currently trialling counter-television at a major UK-wide plumbing group and is already seeing promotions more readily accepted as a result.

“Even the most complex products, explained and supported by digital signage content are understood and bought more readily”, says Roger Saunt, head of sales with the company. And it’s no longer just early adopters such as supermarkets that are driving DS uptake in the retail environment, according to Saunt. Specialist retailers such as trade suppliers and merchants are also stimulating growth.

With this in mind, he says, DS is likely so powerful and ubiquitous that, in the longer term, firms that elect not to adopt some manner of DS-based advertising and marketing strategy could find themselves marginalised. However, he warns, ‘technology jewellery’ simply will not do – to prove its worth and gain real traction, DS has to perform a specific, tangible business function. “Having screens won’t increase revenues; become but what’s on them can. The content must not confuse the viewer and must have a clear call to action.”

Which brings us back to the familiar old mantra of content being king. And though it’s a little hackneyed, it’s also true. As Tesco discovered to its cost not so long ago, it’s a mistake to look at and treat DS like straight television for instance. Content that works well on a screen in one environment won’t necessarily work well in another, so there are a number of factors that must be considered. The starting point, says Boakes, is to gain a thorough understanding of both the objectives of the network and the audience that will be viewing and interacting with the screens. “Once these strategic questions are answered, a content ‘channel’ strategy should be created that delivers content that is engaging and relevant to the audience ‘journey’ and frame of mind”.

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Play MPE and RockSTAR Music Corp. To Host ‘The Quintessential VIP Juno Awards Party’

Vancouver, B.C. (PRWEB) February 20, 2009

Destiny Media Technologies (OTC Bulletin Board: DSNY), the global leader in the secure distribution of pre-release music to radio ( and provider of instant play streaming media, and RockSTAR Music Corp., an international record label and artist management company, will be hosting ‘The Quintessential VIP Juno Awards Party’.

On March 28th, the night prior to the CTV televised broadcast of ‘The 2009 Juno Awards’ live at General Motors Place stadium, the Canadian music industry celebrates at the exclusive ‘Juno Gala Awards Dinner’. A private, ticketed event, this dazzling evening of celebration, dinner and awards takes place at the Westin Bayshore Hotel. 32 Juno Awards ( ) will be handed out in different categories.

After the dinner, select VIP’s, dignitaries, celebrities and other special guests will attend ‘The Quintessential VIP Juno Awards Party’, sponsored by Play MPE® and RockSTAR Music Corp. Just steps from the Westin Bayshore Hotel in the exclusive downtown neighbourhood of Coal Harbour sits Vancouver’s premier restaurant, the Lift Bar and Grill, which rises out of the Pacific ocean on timber pilings.

The restaurant, which will be closed to the public for this exclusive event, will be a star studded red carpet gala featuring Hollywood search lights, a vanity wall where stars can pose for Press and Paparazzi, complementary food and drink, with the ‘who’s who’ of the entertainment world. Select guests will have access to the stunning rooftop deck, featuring casual seating around 5 star fire pits, overlooking the Stanley Park peninsula.

The world renowned Lift Bar and Grill restaurant ( is located literally ‘in’ Burrard Inlet, providing one of the most spectacular visual locations in Vancouver. Views include a snow capped mountain range on the other side of the inlet, the Stanley Park rainforests, and yachts and seaplanes entering the marina.

Staff from Play MPE® and RockSTAR Music will be available to take requests for VIP invitations at the Royal York Hotel during ‘The 2009 Canadian Music Week’ ( ), March 11-14.

RockSTAR was one of the earliest Canadian users of the Play MPE® system, switching from a competing company in early 2007 to get the higher audio quality and better network and features Play MPE® offers.

Michael Hektoen, RockSTAR President explained “The Play MPE® system is the global standard for music distribution. It’s the perfect platform to break new Canadian artists before exposing them to the global music market.”

Adam H, RockSTAR Executive VP adds “We know Canadian radio and we know what Canadian radio wants and needs. That’s world class music and technology, and a world class party. See you there!”

About Destiny Media Technologies:

Destiny ( is a media solutions company which provides secure distribution and instant play streaming media tools that the world’s largest media companies, ad agencies, market research companies and leading labels including: Universal Music Group, EMI, Warner Music Group, Sony BMG and others use to distribute their audio and video content on the Internet. Products include Play MPE® ( and Clipstream® ( ).

About Rockstar Music Corp.

RockSTAR Music Corp. is a Vancouver Canada based international music company operating a record label, artist management, radio promotion – multi media marketing, recording studio and digital distribution aggregator with its own direct iTunes distribution. RockSTAR Music Corp. is one of Canada’s hottest production teams behind the big hits from Juno Nominated & Canadian Radio Music Award Winner, Elise Estrada; Jahfus & Ray J.; Li Hyori; BoA; Live On Arrival; Dija; Sy’Rai; Rosette; and ‘The 2009 Canadian Music Hall Of Fame’ inductees, Loverboy

Party Contact:

Joe Schmo

Executive RockSTAR Party Czar

416 939 0545

Media Contact:

John Gammack

VP Operations Destiny Media Technologies

604 609 7736 x252


Mobile Wallet Market For Online Payments: Analyzed & 2017 Forecasts Says a New Research Report at

Dallas, Texas (PRWEB) April 15, 2013

This study provides thorough analysis of the market for mobile wallet technology. The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments, frictionless/contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; and micropayments.

The report will also detail NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit cards (UICC). This report includes revenues through value chains and covers stakeholder segmentation as mobile network operators, mobile software developers, and operational support systems/business support systems (OSS/BSS) solution providers; handset and tablet manufacturers; mobile payment service providers; content; and applications aggregators.

Get a copy of this report @

Study Background

Credit and debit cards, which significantly replaced the need to carry “real” money, has a few disadvantages such as risk of theft or loss, inconvenience of carrying significant amount of money etc. These disadvantages are increasing the scope of the mobile wallet. A mobile wallet facilitates transaction even during travel, which is the key cause for its adoption rate. A mobile wallet does not limit the user to have a particular bank account to transact. It also evades the need to stand in long lines. Therefore, mobile wallet banking offers visible advantages over plastic money and mobile banking.

Service providers are collaborating with each other to provide one-stop solutions to the greatest challenges of mobile wallets with respect to standardization, privacy and security. Recent innovation of smartphones and the increasing penetration of Internet services in developing economies are all multiplying the adoption of the mobile wallet concept.

Study Goals And Objectives

The key goal of this report is to provide in-depth understanding of the mobile wallet market. The report provides key market indicators and potential growth segments. More specific objectives are as follows:

To identify and categorize key market segments with respect to the mobile wallet market technologies, products and stakeholders.

To identify and evaluate key market dynamics and respective impacts across geographies & derive forecast figures for key markets from 2011 to 2017.

To identify and investigate key opportunities securing growth in a competitive environment & provide intense market intelligence through effective analysis of recent mergers and acquisition (M&A) and joint venture (JV) activities along with other developments among the key market participants.

To identify and analyze geography-specific trends & profile top companies in the industry.

The scope of the mobile wallet market excludes online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive services providers of the mobile wallet through a unique and exclusive mobile wallet account.

Scope And Format

The market is segmented on the basis of technologies: mobile commerce mobile payment solutions (taxi, hotel, phone bills and others), entertainment and event, premium messages, direct mobile billing, mobile Web payments and frictionless /contactless near field communication (NFC); mobile commerce cloud computing and social media; mobile ticketing rail, metro and bus tickets; airline tickets and boarding passes; passenger check-in; and baggage check-in; micropayments. This report will also in detail the following product segmentations: NFC chips, NFC tags, NFC readers, NFC micro secure digital (SD) cards and NFC SIM/universal integrated circuit card (UICC).

The scope of the mobile wallet market will exclude online payments, payments through debit/credit cards (electronic fund transfers at the point of sales) and online trading. The mobile wallet includes only the payments made through exclusive service providers of the mobile wallet through a personalized mobile wallet account.

Methodology And Information Sources

The report is based on both primary and secondary research. Primary research was conducted through interviews among top officials, which included CEOs and product heads of their respective markets. The primary research was also conducted among consultants and key opinion leaders. The secondary research included keyword search through paid and other sources such as government and company websites. With 2011 as the base year, the market forecast was derived by a combination of market dynamic analysis and primary research. The market estimates were further reconciled with a top-down approach.

Purchase a copy of this report @

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About Us: ( is an online database of market research reports offers in-depth analysis of over 5000 market segments. The library has syndicated reports by leading market research publishers across the globe and also offer customized market research reports for multiple industries.

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Digital Signage Media Player Selection Guide

Digital signage is a fast evolving industry gifted by many new digital media technologies coming on the scene. From the traditional proof-of-concept pilots using personal computers (PCs and Macs), new advances are making it far cheaper and reliable to deploy highly capable media appliances built using the latest multimedia chips.

An example of a media appliance is the latest Apple TV device which sells for $ 99 (greatly subsidized by revenue from iTunes) and plays vivid 720p HD content. The device is not designed to be easily customized for digital signage applications. So while it offers great technology for a very low cost, the Apple TV is probably not a viable option if you are looking to deploy the device in a digital signage network.

There are a number of media appliances coming on the scene that ship with proprietary digital signage software. The NXDS600 from Noxel AG of Switzerland is one such device. The devices feature similar hardware found in consumer media players such as the Apple TV, but in a ruggedized metal or aluminum enclosure for better heat dissipation. The key concern with these devices is that you are locked into the software provided by the box maker. If you find the software insufficient, you will have to throw out the hardware when you try to switch the software.

One new category of media appliances appears to address the above concerns. Using the same or higher-end core engine as the Apple TV, wrapped up in industrial enclosure, these devices further feature an “Open API” based on open standards such as the XML-based W3C SMIL format to provide a free, non-proprietary programming interface to access the underlying hardware. Companies including IAdea and Viewsonic make a number of open API media appliances available at a very attractive price point.

Many digital signage software companies have announced support for open API media appliances, including Scala, signagelive, digitalsignage.NET (from Dynamax), etc., providing you a great selection of software options to run your media appliance-based network.

Open API further gives you the opportunity to implement custom software on-top of media appliances. For the market of digital signage, this possibility provides the maximum room for you to add value to your project.

Digital signage media appliance with open API combines power and economy in a very flexible package. It is arguably the best hardware option if you are a system integrator, IT manager, or venue owner looking to leverage the latest and best technology available for your project.

Graphcom Awarded Two Silver Davey Awards

(PRWEB) November 05, 2014

Graphcom, Inc., a solutions-based marketing firm, has been awarded two 2014 Silver Davey Awards by the Academy of Interactive and Visual Arts. Graphcom was recognized for the June/July 2013 cover of Frederick Gorilla magazine, which Graphcom produces entirely in house, from story planning to design to distribution. Graphcom’s website design for Heartly House of Frederick’s 2013 “Affair of the Heart” event also received a silver Davey Award.

“It means a tremendous amount to our firm to take home two Davey Awards honoring creative achievement,” says Troy Dean, director of the Graphcom Creative division. “We pride ourselves in intelligent, out-of-the-box thinking that gets results for our clients.” Dean noted this year’s Davey Awards received nearly 4,000 entries from across the U.S. and around the world, making Graphcom’s recognitions even more impressive.

“Once again we are thrilled with the recognition our creative division is receiving,” says Graphcom President Matt Livelsberger. “We have pulled together a dynamic team of experts who work tirelessly to serve our clients and the community at large.”

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts who are dedicated to embracing progress and the evolving nature of traditional and interactive media.

About Graphcom

Founded in 1982, Graphcom is a full-service communications and marketing firm located in Gettysburg, Pa. The organization includes a creative agency (Graphcom Creative), a signage division (Signs by Graphcom), a publishing division (Graphcom Publishing), a digital flags and scenic effects division (Field and Floor FX), as well as a full-service commercial printing division with G7 Master Printer certification. Learn more about Graphcom’s services at

About The Davey Awards:

The Davey Awards exclusively honor the “Davids” of creativity—the finest small firms, agencies, and companies in the world. David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Visit for more information.

Southern Railway Installs CAYIN Digital Signage System to Improve Efficiency in Public Information Display

Taipei, Taiwan (PRWEB) March 17, 2009

Southern Railway, a major Indian Government Organization, has installed digital signage system at the Egmore Railway Station in Chennai. To provide passengers with clearer and quicker updated information, Southern Railway started out a large scale deployment of digital public information display system, which was adopted to add on to the traditional broadcasting system. The Video over IP Specialist- A & T Network Systems Pvt. Ltd., the premier Systems integrator of similar projects in India, chose CAYIN Technology as its overseas partner who has specialized in developing digital signage solutions.

Easy Management & Data Synchronization over Server and Players

One primary CAYIN CMS-Performance Server and a spare server have been set and connected to the Railway database server equipped with an administration panel which is used to edit platform numbers and arrival timing based on actual status. To extend the information from the central railway database server to any stations on the railway network catering to Chennai Division, six CAYIN’s SMP-WEB signage media players, supporting full-screen HTML/Flash/JPG and real-time video playback, and 42-inch LG plasma televisions have been collocated at concourses, passenger waiting halls, reservation campus, and platforms.

Capability of Presenting Diversified Multimedia Contents and Information

With CAYIN digital signage media players, contents can be demonstrated diversely in displays according to different occasions and situations. For instance, in the concourse, train arrival and departure information including scheduled time, expected time, delays, and platform numbers are showed on the main screens along with commercials and warning messages in moving tickers. Furthermore, live TV news, dramas, and movie trailers can also be broadcasted thanks to the live streaming programs fed from CMS server to SMP media players.

Train information can also be displayed specifically at particular platforms so that passengers, benefitting from better facility, can know exactly which platforms they should go in an instant. In general, the digital signage system not only assists passengers to manage their travel time efficiently and conveniently but also saves the administrators’ total costs of ownership.

“We are very glad that CAYIN Digital Signage products were chosen in this project and have the opportunity cooperating with our prestigious local partner, A & T Network Systems, who has been playing an essential role in project consultation, integration and implementation” said Ravel Chi, the vice president of CAYIN Technology. “It’s always our goal to bring out technology more and more broadly into different industries and this deployment in Indian railway indeed involves many fundamental functionalities through digital media technology. We treasure the partnership which allowed CAYIN Digital Signage solution to benefit from this important transportation application in India, one of the starry BRIC!”

CAYIN Technology Co., Ltd.

CAYIN technology offers complete digital signage solutions, including media players, servers, and software for various commercial applications, such as digital bulletin board in schools, digital menu board in restaurants, promotion channels in retail, flight schedule in airports, and public information display system in hotels, corporate, convention centers, and governments.

For more information, please visit

A&T Network Systems Pvt. Ltd.

Headquartered in Madurai in India, A &T Network Systems Pvt. Ltd. was founded in 1996 by Ashwin Desai, who is also the current Managing Director. It specializes in the comprehensive delivery of Video over IP, Voice over IP and visual collaboration solutions. A&T is primarily a technology company and is a value added partner for several overseas manufacturers of Video technologies over IP networks operating in the Video Conferencing, Visual collaboration, Video Streaming, Video Surveillance and Digital Signage Systems market. The Company has 33 employees and is also an ISO 9001 – 2008 ‘with design’ certified organisation.

For further details visit


Palomar Health Now Testing DIRECT Messaging Technology for Secure Exchange of Patient Information among Health Care Providers

San Diego, Calif. (PRWEB) April 16, 2013

Palomar Health, the largest health care district in California, is piloting a clinical messaging infrastructure that enables the secure exchange of electronic health record information across its 2,200-square mile trauma area in Southern California.

The system uses the DIRECT Project’s protocols for secure messaging and the HPDPlus specifications for online physician directories, which have been proposed as national standards to facilitate secure patient data exchange among independent health care providers.

The participating health care organizations include all three Palomar Health hospitals- the new Palomar Medical Center and Palomar Health Downtown Campus in Escondido and Pomerado Hospital in Poway, in addition to Arch Health Partners, the Arthritis Care and Research Center, Escondido Pulmonology Medical Group, Graybill Medical Group, North County Internists, and Palomar Medical Group. The outpatient facilities range from solo practitioners to large multi-specialty physician groups.

“We believe the potential of the DIRECT Project and HPDPlus standards has yet to be fully realized, and we seek to explore the utility of these standards in our community, as well as explore ways in which they may be improved,” Palomar Health Chief Innovation Officer Orlando Portale said. “In particular, we want to establish a reference model for DIRECT Messaging that could be shared with other healthcare organizations throughout California.”

The technologies being piloted enable the secure electronic delivery of inpatient and emergency department discharge summaries to primary care physicians, as well as the exchange of referral requests and consult notes between primary care physicians and specialists.

“It is exciting to see the first stages of the exchange of health information within our physician and healthcare community,” stated Alan Conrad, M.D., Managing Partner of North County Internists in Poway.

The purpose of the pilot is to assess the feasibility and soundness of the DIRECT and HPDPlus standards as the bases for a practical, cost-effective, and non-proprietary infrastructure for health information exchange (HIE) within and among medical communities, Portale said.

The pilot is primarily funded by a grant from the California Health Care Foundation under a contracting agreement with Sujansky and Associates, both based in Northern California, to provide project management and software integration services. Other organizations that have contributed technology and expertise include GSI Health in Philadelphia, Mirth Corporation in Costa Mesa and Sparseware in Carlsbad.

“This project is a great opportunity for the Palomar Health community and the broader HIE audience to road test the DIRECT Messaging model,” Sujansky and Associates President Walter Sujansky said. “We expect the project to show the value of DIRECT Messaging today, as well as the ways the model may be improved in the future.”

For more information about the project, please visit:

About Palomar Health

Palomar Health is the largest public health-care district by area in California and the most comprehensive health care delivery system in northern San Diego County. It is governed by a publicly-elected board of directors, and its primary service area in Inland North San Diego County has more than 500,000 residents.

A Magnet® recognized health care system, Palomar Health has several facilities, including hospitals and skilled nursing facilities in Escondido and Poway as well as Palomar Health expresscare health centers in Escondido, Rancho Penasquitos and San Elijo Hills in San Marcos in North San Diego County and Temecula in Riverside County.

Palomar Health provides medical services in virtually all fields of medicine, including primary care, heart care, emergency services, trauma, cancer, orthopedics, women’s health, rehabilitation, robotic surgery and bariatric surgery.

For more information about Palomar Health, please visit

NJCU Installs StrandVision Digital Signage in the Michael B. Gilligan Student Union

Jersey City, NJ (PRWEB) April 13, 2009

New Jersey City College (NJCU) installed five large format TVs in Michael B. Gilligan Student Union Building (gsub) to display the pages of digital display hosted by StrandVision LLC of Menomonie, Wisconsin. Signaling, totally controlled by the University, this pages frequently updated list events and academic schedules for day and evening, the students and the faculty and staff.

The digital signage system is administered by the Department of Student Affairs, which generates its own ads and accepts the opinions of the 40 student organizations of the University. Signage, a repetitive set of pages, comes five 42 “or 52” flat screen televisions in the gsub, as well as an additional display in a classroom building.

NJCU joined other colleges and universities that use the StrandVision service that is delivered over the Internet and uses a data cable or standard TV and televisions off-the-shelf, and equipment. Appears in the traditional increase gsub notice board with an attractive presentation kinetic attracts viewers to effectively reach the entire population of the University.

said Victor DelValle, Assistant Director, Student Affairs, “We wanted a new form, cleaner to match the student union recently renovated. Comments include class schedules and changes, students and the notices, special events and sports schedules. We also accept advice from the Office of Public Information and the Office of Communications and Marketing for the large universities and community events, and we can quickly display emergency notice for school closures and other news. “

Student Affairs receives flyers and notices emailed in a digital format from student organizations and other sources. The newspaper staff on the StrandVision server on the Internet to post updates. The displays are refreshed in minutes.

of IT staff, which is responsible for the technical support of the system, also appreciate both the low cost and remote hosting. “The delivery approach of the Internet and the use of off-the-shelf PCs, TVs and networking gear made the decision easy compared to other suppliers we considered, we did not have to buy a special equipment and the course is minimal IT support. – StrandVision does the rest, “said Rob Scire, associate director, telecommunications and data networks


About StrandVision:

StrandVision LLC offers low-cost, web-based software as a service (SaaS) digital signage through a patent-pending approach that offers LCD and plasma content subscribers, as well as computer screens and websites. StrandVision service distributes text and graphics, including advertisements pages, video content, and national and local weather and news. It is ideal for medical and dental offices (patient education), banks, retailers and industrial distributors (video merchandising), employee break rooms (events and benefits), non-profit and religious organizations (members and supporters communication), and other applications. StrandVision also offers fully digital, high definition (HD) Computer Adapter personal TV for use with digital signage and many other applications.

Services StrandVision Digital Signage and are available directly from StrandVision and through registered affiliates and system integrators ( ). Additional information about StrandVision is available at , by calling 715-235-7446 or email @ dirty.

All trademarks are the property of their respective owners.

Editors – For more information:

Mike Strand



mjstrand @

Sandy McLaughlin

Soucy Communications Group


SMcLaughlin @

High resolution photo available. Contact Sandy McLaughlin.


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CAYIN Technology Drives Deeper into European and Asian Digital Signage Markets

Taipei, Taiwan (PRWEB) May 4, 2009

CAYIN Technology, the professional supplier of digital signage solutions, will soon showcase a series of new products in a row from May 5th to 8th in Digital Signage Expo 2009 held in Germany and CAYIN Digital Signage Workshop in Taiwan. The main highlights during Digital Signage Expo are CAYIN’s new powerful digital signage player, SMP-WEBDUO, SMP-PROPLUS and advanced management software, SuperMonitor 2. Furthermore, the powerful functions and flexibility of these products in various DOOH applications will be the main idea throughout these two events.

SMP-WEBDUO, the most up to date and powerful digital signage player in SMP-WEB series, distinguishes itself with the capability of displaying Full HD video and controlling two screens simultaneously both in portrait and landscape screens.

In the case of digital menu board application, SMP-WEBDUO enables users to rotate breakfast and regular menus based on pre-set schedule. Price list and dynamic promotions can be presented on two screens respectively. In addition, eye-catching advertisements extended to two screens can create stunning and attractive visual effects.

CAYIN’s web-based media player supports most popular web language and can integrate easily with customers’ existing network facilities, including web server, database, storage, backup, and load balance. The player can also extend to integrate with CAYIN xPost, the value-added software designed for different vertical markets.

SMP-PROPLUS, the latest version of zone-type media player, can present up to seven areas for two stored/live videos, two image slide shows, a ticker, a clock, and a theme background. Through a handy tool invented by CAYIN, Skin Editor, users can create each zone with an instant upon preferences.

SuperMonitor 2 possesses essential features which allow administrators to monitor the most current status of multiple digital signage networks. In addition, users can manage and upgrade large scale of players through batch update which greatly saves cost and time.

To facilitate local markets and to provide an in-depth view of its new products to users, CAYIN will host a digital signage workshop on May 8th in Taiwan for the first time. In addition to five lectures with the most popular topics of digital signage, live demonstrations focusing on great flexibility and high integration capabilities of CAYIN’s products will be the key show. In the workshop, CAYIN invites seven partners specialized in their own fields in Taiwan, including display manufactures, content providers, and system integrators to share their hands-on experiences. Also, CAYIN and its partners will demonstrate how CAYIN’s products can flexibly integrate with database, environment monitoring, touch screens, and other commercial screens.

Welcome to visit CAYIN at Digital Signage Expo 2009, Booth 11A.15.

If you are interested in the CAYIN’s Digital Signage Workshop in Taiwan, please contact our media contact as well.

About CAYIN Technology

Cayin technology offers complete digital signage solutions, including media players, servers, and software for various commercial applications, such as digital bulletin board in schools, digital menu board in restaurants, promotion channels in retail, flight schedule in airports, and public information display system in hotels, corporate, convention centers, and governments. CAYIN is committed to being a reliable partner to its clients worldwide, and has successfully set up various application references internationally. In order to best facilitate the deployment of CAYIN products, the Company also provides tailored services to satisfy the ascending market demand for almost limitless applications.