Image by dougsmi
Image by dougsmi
Many small to medium-sized businesses never take the time to consider the impact of their visual identity or develop a unique logo or “mark” that sets them apart from their competition.
All too often, the myths and mystique surrounding corporate identity design deters organizations from considering ways to improve their visual identity – the impression created by awnings, business cards, and web designs.
One common myth is that corporate identity projects turn into bottomless money pits. If hiring a professional designer or graphic agency is out of your budget, consider free resources. Barter with a designer to exchange your product or service for a logo. Or create an Apprentice-style challenge for a digital design class at a graphic college or even your local secondary school: to design a logo or a complete identity package (guidelines for the use of colours, layout and other graphic features). Even newly-graduated graphic designers are often eager for a challenge to add a real logo to their portfolio – for a nominal fee.
Although nicely-formatted letters can create eye candy, the lasting impact comes from a unique “mark” or logo. The top logos incorporate simplicity with impact.
The logo or mark can be abstract or representative (think of the dog house that Fido uses). A mark can also be as simple as a single letter – the elegant, scripted “t” for Telus.
If you have doodlers in your company or family, challenge them with coming up with a logo (pen on paper). Once scanned, a crisp doodle becomes a digital image you can easily incorporate into a file. Satisfied with the overall concept yet unsure about the quality? Hire a professional designer to clean up the image and prepare it as camera-ready art. A logo in line art is easier to work with and scale up for signage and other large applications than a bitmap.
If you have a creative bent with software, consider using free clip art. Or use a graphic application to innovate; creating a custom design that frees you of any concerns about trademarked or copy-protected designs.
Limiting the use of colour will keep your print and other production costs reasonable. Consider a two-colour design.
Once you have a logo designed, what’s next? Consider all the possible touchpoints: signage, vehicles, stationary, clothing, and packaging (if your company ships or sells products in bags or boxes).
Along with a logo, consider a tagline: a slogan or phrase (typically ten words or less). Telus tells us that the future is friendly. Timex claims it takes a licking and keeps on ticking.
How do you get started? Start with a promise: what does your organization offer to customers? Do you already have a mission statement? Consider jazzing it up by injecting a bit of humour or personality substituting the key words for those which have more pizzazz.
Consider adjectives that encapsulate your values or the quality your products or services offer. If you are stumped, create a corporate challenge and ask your employees and even customers to provide feedback. Using a bulletin board or white board to keep track of key words will help you evolve your tagline.
Don’t get discouraged if your first attempts don’t exude cool. Your tagline should be realistic, clear and also stick to memory ten minutes after the Google searcher leaves your website or the pedestrian walks past your store’s sandwich board.
Finally, test-drive your creative efforts by inviting a select group of “outsiders” who know your business (suppliers or customers) to provide feedback.
Digital signage dashboard
Image by jblyberg
Testing this out.. It lets our users know how busy the library is that day..
Tisch Library digital sign
Image by dougsmi
Digital menu board software has revolutionized the way customers order at the restaurants. Do you know the reason why? It is folksy, it is attractive, and the best news is these boards ROCK! One of the most popular places where these boards are much in use is the Quick Serve Restaurant (QSR) scenario otherwise known as the fast food joints. Here their main job is to help the customers make the right choices. After all, fast food centers as the name implies is all about quick orders and services. The importance of these boards lies in the fact that they help remind customers the exact items they are seeking at the mental levels.
Pictures as everybody knows are worth 1000 words so the display of the dish before the eyes tells the customers what they are ordering or what they can expect from a particular order. What started as a simple blackboard like design has today evolved to light fluorescent boxes for full color backlit digital prints. Even this is going to give way to new technologies in the coming times this much is for sure. So which are the latest technologies on the block these days when it comes to e-menu designs? These are
* LCD menu
* LED menu
This is what the future of e-menu looks like. LED boxes are much thin than original fluorescent light technology and LCD signifies digital image display without backlighting.
The latest trends
Do you know that the 20% of all sales related to digital menus these days consists of light boxes? People are looking for bigger, brighter, and thinner boxes than ever before. Also, the stress is on cost-effective models that offer the best features without stretching the budget much. Today, lightweight and the new class of boards have replaced with earlier versions that came with up to 6-inch depth. So what has changed which have brought about such sleek designs of up to only 1 inch depths? Edge lighting and LED technology have revolutionized the design of menu boards and turned them into an attractive proposition is soothing to the eye. Customers will look for features such as,
* 4″ x 8″ size
* Edge-lit panels
* Panels squeezed down to ¼ “
When it started out only 3% of the revenue came from the sale of LED panels today this has captured almost 30% of the market. According to the manufacturers and developers of this kind of menu boards, the demand is constantly increasing. Innovative approach and design along with high performance and the cost-effective models make LED panels a must have for most restaurateurs. Even the technology related to the development of the menu boards is changing constantly doing away with the limitations to develop a full proof system for businesses. The designs have become much more user-friendly than ever before. So that the owners can troubleshoot various issues and make sure that sale is not hampered when problems with digital menu occurs.
Interested in knowing more about e-menu boards, feel free to visit the website http://www.tjgdigitalsigns.com/.
Image by David Lee King
Sent from my iPhone
Taipans basketball reading heros
Image by franlhughes
Music downloading has become one of the most common and controversial online activities to date, and is continuing to grow. Its popularity is largely due to the development of audio compression technology, broadband connections and increasing ownership of personal digital music players.
7 top ‘music downloading’ facts
1. Profits up
Even though the record companies are still complaining about the supposedly disastrous effects of music file sharing, the Warner music group confirmed back in 2005 that profits for the three months prior to December 31 increased to $ 69 million, from $ 36 million for the same period the previous year.
Profits continue to rise, and are believed to be due to the sale of high-margin digital tracks from music download sites like Rhapsody and Napster, coupled with a dramatic reduction in distribution costs.
2. File sharers took band to number 1
The British band ‘Arctic Monkeys’ debut album sold a staggering 360,000 copies in its first week of release. This amazing success has been attributed to the music file sharing community, spreading free CDs handed out at early gigs in 2004 on the P2P networks.
The band were reportedly amazed when crowds started to sing back the words as they performed at larger gigs, and highlights the role that viral Internet marketing and loyal fans played in promoting the band.
This supports the popular theory that the Internet is changing the way that bands break into the mainstream and market themselves, putting them in a very strong position, and setting an exciting precedent for the future.
3. File sharing is killing the music industry?
Despite the fact that the UK legal download market is thriving and that album sales are at an all time high, BPI (British Phonographic Industry) officials still insist that file sharing is killing the music industry, and that they must take action.
4. Dead grandmother sued
A month after she had died of a long illness, 83 year old Gertrude Walton became the target of a recording industry lawsuit accusing her of online music file sharing. Several record companies claimed that she had made available over 700 pop, rock and rap tracks online, using the net handle ‘smittenedkitten’.
5. Legal in Canada
Using P2P networks to download copyrighted music is legal in Canada. Instead, the Copyright Board of Canada have imposed a tax on recording media such as audio tapes, recordable CDs, and MP3 players which goes into a fund to compensate musicians and songwriters for any revenue lost due to copying.
Judge von Finckenstein is quoted as saying “I cannot see a real difference between a library that places a photocopy machine in a room full of copyrighted material and a computer user that places a personal copy of a song on a shared directory linked to a Peer-to-Peer (file sharing) service”.
Uploading remains illegal however, and this could become a model for countries looking for a balance between protecting artists’ copyright, and giving consumers more liberal access to copyrighted material.
6. Legal in France
France has determined that the sharing of copyrighted files on the Internet qualifies as “private copying”, and is legal for personal and non-commercial use.
7. “Piracy has no negative effect on legitimate music sales”
This was the conclusion of a study conducted by two university researchers, Felix Oberholzer-Gee of Harvard Business School, and Koleman Strumpf of the University of North Carolina.
The researchers found that the most heavily downloaded tracks ‘showed no measurable drop in sales’ and that music file sharing actually increases CD sales for popular albums that sell more than 600,000 copies. They found, after tracking sales of 680 albums over 17 weeks, that “for every 150 downloads of a song from those albums, sales increase by a copy”.
This is in direct conflict with the music industry’s allegation that Internet file sharing is having a detrimental effect on sales.
The Journal of Nano medicine and Nanotechnology is an Open Access journal aims at exploring the prospectus of Nano technologies as a medical application to combat biological issues to attain normalcy. The very size of the nano-particle, which is equal to the size of biological molecules, is an added advantage, where the biological functions can be induced to the non-material so that they are useful in vivo and in vitro biomedical research and applications.
The Nanotechnology journal covers a wide range of topics in this field including molecular nanotechnology, nano sensors, nano particles, nano drugs, Nano materials, nano bio technology, nano bio pharmaceutics, nano electronics, and nano robotics. The journal encourages researchers and the practitioners to contribute original research manuscripts as research articles, review articles, commentaries, and editorials board members. The journal abides by a thorough single blind peer review.
The nano medicine Journal enjoys reputation and popularity among the medical practitioners, as a novice technology in the biomedical research that offers innovative therapeutic practices. Nanotechnology as a medical application offers plethora of opportunities for the practitioners to explore innovative ways of drug delivery systems, therapies and In vivo imaging techniques.
At the outset when nano medicine is expanding quickly, pharmaceutical industries are keen testing its role in targeted drug delivery, without affecting the health of the other organs. Since it is showing promising results, nano medical research is flourishing in a progressive path. The Journal of Nano medicine and Nanotechnology is indexed in reputed database like Index Copernicus with a Value of 101.22. The journal enjoys high Impact Factor of 3.573*; 2.07 and attracts 50,000 readers to its cites every month.
All published articles are assigned to Digital Object Identifier (DOI) – Cross Ref. These articles are included in the indexing and abstracting coverage of: Chemical Abstracts Service (CAS), HINARI, Index Copernicus, Google Scholar, Sherpa Romeo, Open J Gate, Genamics Journal Seek, Academic Keys, Journal TOCs, Research Bible China, National Knowledge Infrastructure(CNKI), Polish Scholarly Bibliography (PBN), WTI-Frankfurt, Ulrich’s Periodicals Directory, Electronic Journals Library, Ref Seek, Hamdard University, EBSCO A-Z, OCLC- WorldCat, Proquest Summons, SWB online catalog Virtual , Library of Biology (vifabio), SciLit – Scientific Literature, Publons. All published articles are permanently archived and available in HTML and PDF formats at OMICS International.