Digital Signage Content: Integrating Social Media Can Garner Attention and Build Interest

Here is a remarkable statistic published online by USA Today’s Technology Live website in October 2010. As of that date, there were 6.8 billion people in the world, 1.96 billion Internet users and 517 million Facebook users.

As Byron Acohido, author of the piece noted: “Put another way: about 7 percent of the world’s humans are on Facebook.” Just over a year later, Facebook notes on its statistics page that there are now 800 million active users of the social media network.

How many of those Facebook users carrying smartphones will visit somewhere that relies on a digital sign? One can only imagine the number for a particular venue. But consider this: Facebook’s statistics page says there are 350 million users who actively interact with Facebook via their smartphones. So it’s a pretty safe bet that the closer the demographics of the audience for a digital sign match those of typical mobile Facebook users, the more likely there’s a vast opportunity to be realized.

The likely proximity of a smartphone to a digital sign creates an important opportunity for anyone communicating via a digital sign who possesses a bit of an imagination and a willingness to experiment. Consider a noisy environment, such as a popular bar, dance club or even certain restaurants. Could designating on-screen real estate of a digital sign to a special Facebook page, give a business owner a way to help patrons connect with one another on screen and in so doing cut through the noise, attract the attention of customers and promote goods or services in other zones on the sign?

Leveraging social media in this way could be as simple as giving patrons a virtual bulletin board on which to post vetted observations and pictures or as complex as giving them a way to play bar games, like trivia, with one another. Imagination, budget and creativity would seem to be the only limitations.

The good news for small businesses looking to take advantage of this opportunity is many are already quite familiar and fluent with Facebook. According to the quarterly Merchant Confidence Index released in February 2011 by MerchantCircle, 70 percent of local merchants are using Facebook for marketing -up from 50 percent the preceding year. In fact, MerchantCircle, among largest social network of local business owners in the United States with more than 1.6 million members, found Facebook has passed Google as the most widely used marketing method for local merchants.

In addition to its wide use by local merchants, the rapid growth Facebook saw over the past year saw among merchants is positive. It appears to indicate local merchants have proven themselves to be quite willing to explore the potential of this social network. Thus taking the next step to integrate a Facebook page as digital signage content doesn’t seem to be too far of a stretch for merchants with a knack for the platform.

It’s also important to note that Facebook isn’t the only social media platform that can be leveraged for digital signage content. Twitter, too, easily fits into the same mold as a convenient way to let patrons publicly interact with one another on a digital sign via their smartphones. Like Facebook, Twitter also is familiar to local merchants. The Merchant Confidence Index found about 40 percent currently use the platform, which is up from 32 percent in the fourth quarter of 2009.

As business owners, outside creative agencies and internal graphics departments consider what digital signage content to present to the public, they would do well to remember that adding engaging, attention-grabbing element to their digital sign may be no further away than a Facebook page or Twitter account.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

We Care Chiropractic Gaining More Attention With New LED Sign From KC Sign

Downingtown, PA (PRWEB) August 18, 2014

We Care Chiropractic is a family owned office that offers full chiropractic and weight loss services. At their location in Downingtown, PA, they are situated along a major route running from town to town. They have approximately 20,000 cars that pass their location on a daily basis. Their existing sign was a changeable letterboard and it needed to be replaced. It took a lot of work to consistently change out the messages. They decided to purchase a completely new illuminated ID sign with an integrated full color LED sign from local sign company, KC Sign and Awnings.

“Not only did we have tons of people passing by our office, but traffic also comes to a complete stop during rush hour in the morning and afternoon which is a perfect opportunity to read all our messages; our old sign only allowed one!” stated Dr. Vince Fraumeni, owner of We Care Chiropractic.

KC Sign and Awnings met with Dr. Fraumeni and listened to his concerns and ideas for a new sign. They drafted up a new design; an internally illuminated ID cabinet with an integrated full color LED sign that allows their client to put up multiple dynamic messages at any time of the day. The scheduling feature even allows them to play specific messages during rush hour.

“[KC Sign and Awnings] did a great job, the sign really turned out great,” stated Dr. Vince Fraumeni.

Joe Clark with KC Sign stated, “This sign is a perfect example of what our company can accomplish for any business looking to attract the attention of everyone who drives by their location with a digital sign.”

Clark continued, “And, we recommended using Vantage LED for the LED display because of the quality they produce. When you put a large investment into a sign like this you want it to work and Vantage provides displays that carry a 5 year parts and labor warranty.”

Integrating LED signs with architectural signage can be challenging, but KC Sign & Awnings delivered with smart engineering, production, and quality components. They produced a landmark sign for We Care Chiropractic that will directly advertise to their target audience and bring that traffic straight to their doorstep.

KC Sign and Awnings has been providing interior and exterior signage to the Mid-Atlantic Region for over 20 years, and have seen steady growth over that time. Originally in a single 2,000 square foot building, they now operate 3 locations serving the PA, DE, NJ, and MD areas, and manufacture signage at their 25,000 square foot facility in Aston, PA. They offer a wide variety of sign products, including awnings, channel letters, digital printing, electric signs and more. Additionally, they provide a full range of services like permitting, design, installation, project management, and service calls both locally and nationwide.