When anyone thinks of a digital restaurant menu, most people envision the catalogue screen of a restaurant chain that sells burgers, pizzas or fried chicken. It is true that most quick supply and fast food restaurants prefer such a display, but there is actually a scientific reason for the same. This move is very well thought out and one that is meant to support the service parameters of a quick service eatery.
Studies have shown that in food chains where the expectation is to feed a high volume of customers in a shorter amount of time, customers themselves prefer selecting the items they need from digital menu boards for restaurants and other fast service outlets. This is also beneficial for the eatery in question for very simple reasons –
1. People come into such an eatery to grab a quick bite. Studies have shown that the average consumer looking for easy cooking options prefers going to chain outlets, small delis, coffee shops and the likes. Consumers tend to expect personal service and attention in fine dining outlets as opposed to ones that offer quick bites.
2. The menu is set therefore there is no question about what is available, what isn’t available, what can be ordered and what cannot be ordered, how it will be prepared etc. The expectations of the menu are very clear, right from the start.
3. Most consumers have pre-conceived notions about their food preferences in a quick bites eateries and digital restaurant menu, and therefore, dedicating a larger part of the workforce towards personalized service will only take away from the financial turnover of the business.
These are the top three reasons as to why a virtual catalogue of the menu is a lot more preferable for this particular kind of business venture. It is extremely easy to grab the attention of the customers who visit your outlet with a dynamic, interactive menu. Not only that, you can use this product to highlight any schemes or offers that your outlet might be running. While the virtual display might not be able to convey all the terms and conditions of service or of the offer in question, it is quite okay to use such a signage for grabbing eyeballs. The main motive is to get the visitors interested and engaged in your products. For this very reason, virtual catalogues are vital in converting digital menu boards for restaurants into customers.
This kind of signage works well even if you are not a dedicated eatery or deli. A hypermarket with a special section for food tasting and purchasing can also make use of such sign boards. This reduces the overall cost that you company incurs as you will not have to dedicate any manpower to the task.
At OpenService, we ensure that your menu board is unique, catchy and visually appealing to all your customers. We take into account all details of your business, including your products and the status of your competitors so that with our signage, you can move a step ahead of them in the game.