Communication via Digital Signage Vs Static Signage

With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage.

Advantage of Digital Signage over Static Displays

Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are;

* Versatility and Cost- Efficiency
* Time Saving
* Improved Sales and Return on Investments (ROI)

The Gaps Digital Signage fills that Static Displays have left behind

Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes digital signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI.

How Digital Signage Saves Cost?

Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.

As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.

So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.

Digital signage is made up messages and content distributed by electronic signs, you can display and control the message in an effective and rapid manner.

Digital Signs: Say Goodbye To Static Signs

Digital signs are replacing the bill board as the most popular form of advertising. It is little wonder why. The digital sign provides cost savings compared to traditional forms of advertising. And it is a convenient way to reach a target market.

Science fiction movies from the past twenty years will depict digital advertising systems used in downtown areas. This was once science fiction, but now it is everyday reality in most cities around the world. What ad people know is that many will stop what they are doing to view a digital sales message. Most people however, will not give much time to a traditional bill board.

When advertisers include computer graphics in their sales message the digital sign becomes even more powerful. The objective of advertisers is to make their sales message memorable. When they use the digital display to tell a story and include their sales message, they know people will remember their product when they go to the store.

You will see more and more digital signs in your town because advertisers are realizing the power of this new technology. People are buying products advertised by digital display. This fact is leading more ad people to use digital technology in their advertisements.

This type of advertising is also more convenient than static bill boards. The traditional bill board requires many man hours to install. But a computer programmer in very little time can upload a new ad campaign. Within minutes, because an advertiser can have a new ad running, products are ready to be sold.

Companies are saving millions on ad costs using digital technology. Messages can inexpensively be combined with computer graphic software and uploaded to any screen. The message is the same and can fit on any screen no matter the size. The size of the display is not relevant to the cost as it is with a traditional bill board.

People are drawn to a video message. This is what companies have known for years. They know people would rather watch information than read information. For years companies have imagined a way to put video in front of potential customers. Now, any company can create a digital sign and place it in front of many people at once.

Of course TV commercials have been successful for decades. Digital signs are simply an extension of the TV ad. But they are now accessible to more people than just TV. For instance, you will see digital ads in banks, grocery stores, and restaurants. The bottom line is if you are not using digital ads for your company promotion, you are falling behind.

There are many companies that will help you build a digital ad campaign. If you want to build your sales, but have run out of ideas, you should look at digital technology. Look for a company with a good track record, one that has helped other companies increase their customer base.

Find the company that is right for advertising budget and one that works with your target market. Some advertising companies specialize in certain markets and will know how to put an ad campaign together to effectively promote your product or service to your potential customers. Look into digital signs today.

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