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Top 5 Social Media Channels for 2016
For any business to flourish regardless of size, social media plays a very important role these days. It’s proves to be a great platform to promote the brands online. These platforms are free to use, however, if you wish to reach more people then there are paid advertising options as well. However, here, you must understand that just to make your business visible, it doesn’t necessarily have to be on every social media platform. So, it’s vital that you select and develop the social platforms that help your business flourish. So, what could be the top social media channels for 2016? Of course, they are already popular among the youths and the masses, but what could be their fate in 2016 is the question to answer.
The criteria for determining the top 5 sites can vary depending on their popularity but the main criterion is the traffic or the number of users on each of these sites. Also, just because a social media site has a large number of users, doesn’t necessarily make it better than the others, as there are several smaller, niche social media sites that serve a smaller section of the population, but provide incredible user experience. Given ahead are the top 5 social media channels that are part of popular culture. Let’s take a look:
Top 5 Social Media Channels for 2016
Facebook
Today, Facebook is a giant in the social media space, both in terms of fame and the total number of users. It proves to be a great medium for connecting individuals all over the world with your business as there are more than 1.55 billion active users. It’s not that Facebook is the only biggest social media platform, but it definitely has more versatility in it. It’s been more than a decade since it launched, and Facebook has grown from being a simple website where youths could keep in touch into a multifaceted web and mobile social channel where anyone can connect with anyone.
Twitter
This is another social media platform where you can post primarily anything. This popular social platform lets you share short text updates (140 characters or less) in addition to the images, videos, polls, links and more. It’s a great medium to swiftly connect with people all around the world as you can easily interact with other users by mentioning their usernames in your posts. Due to its wide reach, Twitter is not just a great way to market your business but also an effective medium to handle customer service.
Tumblr
Many find Tumblr to be the most difficult social media platform to use for business purpose, but the fact is it’s also one of the most interesting networks. It lets several different post formats that include text posts, chat posts, audio posts, video posts, etc., so you don’t have any restriction with the type of content you share. This social platform hosts more than 200 million blogs and the majority of them are run by youth, which increases the chances for any SEO company in Mumbai to spread its business.
Instagram
This photo sharing social platform owned by Facebook has moved extremely fast among the popularity charts. Recently, Instagram was in news for it had its 400 millionth user and has gone above Twitter to take the second spot behind Facebook. Its rise has been quite phenomenal and is considered to be a high value social network which is loved by several celebrities globally.
Pinterest
This platform possesses digital bulletin boards where users can save and display content they like in the form of pins. Here users create and organize their boards by category. This social platform comes quite handy for any business offering SEO services in Mumbai as it’s very visually oriented and also fairly low maintenance in terms of post frequency. Also, there are several cool ways to use Pinterest to your business’s advantage.
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How Indian Market Research Industry is riding the Digital Wave
Like every aspect of the business world, Internet has completely changed the research industry as well. The recurring theme when it comes to the upcoming trends in the research industry is its increasing reliance on web-based applications and resources.
The Indian market research industry is cashing in on this digital bonanza. With the increasing penetration of the internet in India, using digital tools was inevitable. In its essence, the basics of focal groups, questionnaires and observation studies remain the same. The internet has just made these easier, more accurate and efficient.
Using the social media: The social media is one of the most efficient tool for qualitative research. It is not just cost-efficient, it also allows one to run a research campaign over a long period of time. Add to this its reach and multiple platforms that are now available to a researcher. The other advantage of social media is that its ease of consumer segregation. Usually participants come with a profile, an easy access to their demographic. Some of these also allow for group formation with specific privacy rules, making research easier and more accurate.
Mobile support: The biggest story of 2015 was the use of mobile networks as a research tool. Luckily, this is still very true. With the use of mobile phones increasing day by day, mobile research is set to be the most used tactic by Indian market research industry. The spread of mobile phones in the lower-income class also gives researchers an unparalleled range in consumers.
Using online search communities: An interesting recent development in research is the emergence of online research communities. Researchers can customise their access with closed groups, invite-only participants, live chats and bulletin boards. Since the respondents volunteer to be part of the survey, they are quick to answer and usually accurate. It also boosts connectivity between a brand and the consumers.
Focusing on the consumer: A welcome byproduct of digital access is the focus it has brought on the end-user. Today the consumer is an integral part of the process. Researchers have also gained access to consumers who were previously harder to reach. Surveys are more interactive with often on-the-spot improvisations. Easier trial runs, surveys, geo-location targeting, live chats etc has also ensured that the consumer is considered at every step.
Efficient service: Like its effect elsewhere the internet has also brought in remarkable efficiency in the research is conducted and carried out. Not only does it take less time, online research also costs a fraction of traditional methods. Results are delivered quickly and are usually accurate. The huge amount of data has also forced the Indian market research industry to come up with new tools and ways to cope.