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How many times, as a passerby, has your mind got diverted towards the animated advertisement on the street side? Many times, rather each and every time you pass go the same street! Isn’t it so?
Contrary to the belief that animated images, do not draw the attention of the customer in comparison to the static billboards; electronic message center have an important role in promoting any type of business. Out of the many different types of business promotion strategies, electronic message centers are the most recent ones. These come in various forms like LCD or LED; scrolling or flashing or even a full motion video.
These have much greater benefits than the billboards. Firstly the images or messages, whatever, get changed timely. The passersby do not get bored; rather waiting for the traffic signal and watching an animated video is really entertaining. And for sure you must have experienced this! Secondly, the video or the flashings gets changed periodically. It isn’t difficult to add them too. Unlike the billboards, which are a bit costly to change, electronic message centers can be updated regularly taking lesser time and effort. And again, passersby won’t be bored!
It gained much popularity and if you want it for your business sales, be sure to make the right purchase. Contact a number of dealers before making the deal. You can get references from a number of sources like internet, local newspaper, and local telephone directory or even from any known person. But, if you are new to the place, internet is the most viable option for you. Google your query and go through all the top results, provided they are within your locality; else make a local search. Analyze the credentials and study the business portfolio. You can definitely get some insights regarding the proficiency of the company in preparing customized electronic message centers for various businesses.
Coming to the other side; these are very expensive, much than the bill boards. Due to the cost factor many businessmen rather go for the bill boards. But the benefits offered by them justify the price. Imagine your business scores soaring up and up and up with the installation of an animated video display at a noticeable place in the busiest streets of the city.
Before installing these go through the rules and regulations set by your State. Several States has several rules against the installation of these advertisement boards. There are a number of constraints, like the use of red light, which is usually not allowed. Red lights distract the attention of people from a faraway distance. Though it is beneficial from business point of view, but still it is against traffic laws. Many other States have stringent timings for these advertisement displays.
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Drive through any major business district or along a freeway or other major thoroughfare, and you’ll see a wide variety of electronic sign advertising. The bright colors and moving images or scrolling text of these digital signage systems call attention to many different types of businesses or organizations.
What about your own business? Do you need an electronic message center to catch the attention of passersby and potential customers?
There are many options to choose from. Whether you opt for a scrolling text message or a full-motion video, there are animated LED or LCD signs available to fit just about any need or location. Electronic message centers are truly effective attention-getters.
Studies have shown that people are more likely to remember a colorful animated sign than a static billboard. This translates into increased traffic and increased sales. Also, because the electronic sign’s message can be easily changed, passersby won’t get tired or bored with seeing the same message over and over and eventually begin to ignore it. The message will always be new, and an engaging display that changes frequently is more likely to catch the eye than a non-mobile sign. A sign that changes periodically or cycles through a series of messages provides a fresh visual presentation at each change, making it more memorable than one that remains the same.
It’s been said that the moving images or scrolling text of electronic sign advertising can be distracting to automobile drivers passing by. However, research has shown that this has not been the case.
Here are some important things to keep in mind when considering installing an electronic signage system: There are some states that prohibit the use of animated billboards. Some limit the timing of these signs. Plus, a lot of states have banned the use of any flashing red lights on electronic message boards because they are deemed too distracting. So, if you are considering the purchase and installation of digital signage, do your homework first — check to see what your state will allow and will not allow.
Also, different states have different requirements regarding such things as sign size, materials, illumination, placement and installation. Cities, too, may have sign restrictions that you must take into consideration. You should also check out any local or state zoning laws before making your final choice of signage system.
It’s true that costs are higher for electronic message boards than for standard billboards. On the other hand, improved technologies are continually bringing those costs down and making this type of sign more affordable than ever. Also, a more noticeable sign is more likely to bring in more business, which in turn results in increased sales of your products or services.
Whether your company is located along a freeway or other major roadway, electronic sign advertising can set your business apart from all the others. So, do you need an electronic message center to increase your sales potential? Check into the options available today.