Tag Archives: Digital

Posted on by

Digital Signage: Menu Boards Can Serve Up Tasty Profits For Restaurateurs

In today’s economy, restaurants that can respond quickly and effectively to newly presented opportunities have the greatest chance of success.

Consider the local deli, fast-food eatery or even the most upscale of restaurants. These businesses must promote their constantly changing menus with up-to-date entrees, appetizers, desserts and pricing. With food items and pricing possibly changing everyday, the old approach of displaying printed menus on stands outside of an establishment, using kindergarten-style plastic lettering pushed into grooved boards or even relying on professionally printed backlit signs suspended from a wall behind the counter are old, tired and less-than-effective. Enter digital signage.

Digital signs allow restaurateurs to respond quickly to changes in pricing and menu selections. They make highlighting new specials and promotional offers at a moment’s notice practical, providing added marketing flexibility. They also reduce the expense of printing new signage. Together those benefits can significantly impact the bottom line.

But the benefits don’t stop there. Consider that unlike printed signs, digital signage is not static. It’s easy to add motion and even audio to a menu board. Imagine hearing the sound of a searing steak on the grill as an image of the chef grilling the steak comes up on the sign. Try that with print.

The good news for restaurant owners is that special-purpose digital signage software exists that makes creating attractive, effective digital menu boards fast and easy. Often, such applications bridge the gap between other software commonly used to manage a restaurant, such as spreadsheet applications, word processing software, XML sources and even Web sources, and the digital menu board.

The software serves as a data conduit, extracting menu items and pricing from spreadsheet applications and automatically populating attractive digital signage templates for display on digital menu boards.

Such software also lets restaurant chains tap into the power of networked digital signs by supporting centralized management of multiple digital menu boards in a digital signage network. Nationwide, regional, local or even restaurant-specific changes can be made to digital menu boards from a central control point.

Digital menu boards also open up the opportunity to benefit from new revenue streams for restaurateurs. Consider the possibility of securing advertising revenue or some other promotional consideration from vendors, simply by offering space and time on the menu board.

On the level of an individual restaurant, this opportunity could mean a restaurant owner selling advertising to other businesses in the area or perhaps bartering advertising time on the display in exchange for goods or services for the business. For larger restaurant chains, there is the potential to tap into regional or national advertising revenue for commercial playback on screens across the entire network of signs.

In today’s challenging economy, businesses need every advantage they can get to stay ahead of the competition. Something as simple as replacing traditional menu boards with their digital equivalents may be just the thing to tip the scales in favor of one restaurateur vs. another. Digital signage-based menu boards may provide the added boost needed to respond instantly to changing costs, eliminate certain printing expenses and generate added interest from customers as well as revenue from non-traditional sources.

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to effectively communicate their unique marketing messages. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples.
Posted on by

How to run a Digital Signage System from your storage system

Check out his impromptu vid of QNAP Signage Station.

The Signage Station is a free app for the Turbo NAS. With the designing software iArtist Lite you can easily create content for a wide range of presentation, such as an animated resume to impress the interviewers, or a life memory book that is able to be shared on Facebook. Shop owners can choose from rich designing widgets to create menu boards, advertising posters, or business profiles by themselves, and easily display the eye-catching works on tablet devices to attract more customers!

All the designed content can be easily uploaded to the Turbo NAS through the Signage Station, and displayed on the web browsers. Your creativity can now travel around the world!

More info go to www.qnap.com
Video Rating: / 5

Posted on by

viewneo | Enjoy more, pay less – Digital menu boards at CAFETIERO | HD

viewneo | Enjoy more, pay less - Digital menu boards at CAFETIERO | HD

Hey there, did you ever imagine how Digital Signage can look like in your restaurant? The “CAFETIERO” in Dusseldorf, Germany is an awesome example for showing you what is possible in the world of digital menu boards and Digital Signage. Do you have any clue which software they’re using for their installations? You’re right – it’s viewneo.

For more informations:

Home – Startseite

Or leave us a like on our Facebook page:
https://www.facebook.com/viewneo/?fref=ts

And do not hesitate to visit the CAFETIERO in Dusseldorf, Germany:

Nordstr. 87
40477 Düsseldorf

Their products are soooooo delicious 🙂

Posted on by

Digital Signage – Build Your Brand With In-store Advertising

The recent advent of new technologies is transforming the way retailers communicate with their customers. These customers are bombarded daily with thousands of images and messages. The need to promote, inform, educate and receive feedback is being transformed. This is all clearly seen and made use of by digital signage networks (DSN). Banks, airports, movie theaters, casinos, sports stadiums, and other public spaces are all using this exciting technology.

There is a huge amount of overlap between terms such as digital signage, narrowcasting, captive audience networks, interactive kiosks, self-service terminals, and many others closely related terms. Slightly different connotations given to these terms by different companies makes it difficult to figure out what to look for when doing online research or talking to an expert in the field. These articles serve to differentiate or more succinctly describe specific terms. There will, quite naturally, be degrees of overlap.

Digital signage is a broad term that encompasses a wide variety of different applications and technologies. In a general sense, the term refers to electronically controlled signs that can be updated without changing the physical sign itself. No more climbing up on a ladder and putting individual letters into place. Changes can be made quickly and cost-effectively. Digital signage is usually seen as a form of digital advertising that is displayed on an electronic or digital screen. Digital signage delivers targeted messages to specific locations at specific times. Messages can be remotely changed and controlled. The digital sign itself could be a scrolling message board, LCD or plasma display panel, electronic billboards, projection screens or other displays such as an Organic LED screen.

The term, “digital signage” is used throughout North America and most of Europe but the terms “narrowcasting,” digital merchandising, screen-media, place-based media, digital media network, or captive audience network are also used.

Digital signage content can range from simple text and still images to full-motion video. Some retailers treat their digital signage almost like a television station that displays entertaining or informational content interspersed with targeted advertising.

With rapidly dropping prices for large plasma or LED screens, digital signage is increasing in popularity. You will now see digital signage everywhere– from retail outlets to doctors’ offices. With the recent introduction of free digital signage software, this technology or tool is becoming attractive to smaller businesses and nonprofits such as schools and churches. The creative use of display technologies even allows for high-contrast images to be projected directly onto store windows or displays that appear to hang in mid-air.

Digital Signage Usage

* Information such as flight information in airports.
* Advertising.
* Advertising for third parties: retailers sell commercial space on their digital signage.
* Enhanced customer experience– such as recipe demonstrations in food stores.
* Influencing customer behavior– directing customers to different parts of a store to increase “dwell time.”
* Brand building– digital signage in video form could be used as part of the décor.

Electronic signs and dynamic digital signage can also up-sell customers and encourage them to purchase high margin products.

For more information on digital signage and creative digital media contact EK3