Innovative DMC специализируется на разработке ПО для автоматизации процессов управления аудио-видео контентом. Разработка контента и концепций эффективной эксплуатации/монетизации систем Digital Signage www.idmc.com.ua
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Digital Signage Technology India Surpasses All Traditional Means of Marketing
The changing world is the world of advertising. You need to advertise, no matter whether you are shopkeeper, artist, florist, celebrity or doctor. It is must to spread awareness among target audience; else you are out of competition. Thanks to marketers that have made steady efforts in coming up with different marketing means that could help establish brand awareness and enhance online visibility. Gone are the days, when people use to rely on advertisement copy in magazine, newspaper or printing of brochures, banner and pamphlets. Even the static board concept of advertising has turned obsolete. Today, organizations use digital signage to spread the word and help people know different products and services.
Digital signage technology India has also grown much in demand, because of its effectiveness. It involves the use of remote-controlled distribution and playback of digital content on various networks of displays. The display board may vary with regard to screen size, needs of advertising, etc. you could easily find them across restaurants, hotels, corporate environment and numerous other places. It has turned out to be one of the interactive mediums that assists in corporate messaging, brand building, etc. It fulfils the goal of advertising by promoting a product. It can be taken into advantage by displaying rich messages, targeted on basis of group, location, product type, etc.
Digital signage enjoys more number of advantages over television and other advertising means. This technology can be used, when consumers are in active state of purchase. At the same time, they are quite close to the point of purchase. Consumers have reported it to be useful because of better user experience. It is expected to double the message retention and brand awareness. Users feel happy to get complete information. On other hand, display of message to targeted audience at right time and at right place is what companies look for and thus, is has turned up with win-win opportunity for the growth of business. Even the sales figures are expected to improve with time. Hence, it is useful not only for consumers, but also for businesses. As a proof of play, it can surpass any other medium, as it has a facility of reporting, screen by screen, the number of times an ad was run, the number of consumers who interacted with a given screen and even, the number of people who actually watched the screen.
In order to get these benefits of advertising, companies need to have both hardware and software that work seamlessly with each other. There are digital signage companies that can be contacted for the complete assistance. They design in customized solutions that could cater to the needs of the business and thus, can be used as an efficient and powerful means of marketing.
Author has been speclist about the Digital Signage technology for the long time and the solutions for Digital Signage Software, content creator and network manger.
Digital Menu Board NYC NJ MORRIS COUNTY & SOCIAL MEDIA DISPLAYS
Retire your old Banners, Menu Boards, Pricing Boards and upgrade to New Tech Contracting Digital Signage Solutions. Use your business to inform and promote others local business to create a network of ads that can enhance your front store, Window displays or waiting area with High Quality Signage that can help you generate costumer engagement. For more info visit our page at www.newtechcontracting.com
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Global Digital Signage Industry 2015 – Market Size, Share, Analysis, Regional Outlook, Growth Trends and Forecasts
Product Synopsis
2015 Global Digital Signage Industry Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).
The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.
Browse Full Report with Toc: http://www.acutemarketreports.com/report/digital-signage-market
The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.
Part I Digital Signage Industry Overview
Chapter One Digital Signage Industry Overview
1.1 Digital Signage Definition
1.2 Digital Signage Classification Analysis
1.2.1 Digital Signage Main Classification Analysis
1.2.2 Digital Signage Main Classification Share Analysis
1.3 Digital Signage Application Analysis
1.3.1 Digital Signage Main Application Analysis
1.3.2 Digital Signage Main Application Share Analysis
1.4 Digital Signage Industry Chain Structure Analysis
1.5 Digital Signage Industry Development Overview
1.5.1 Digital Signage Product History Development Overview
1.5.1 Digital Signage Product Market Development Overview
1.6 Digital Signage Global Market Comparison Analysis
1.6.1 Digital Signage Global Import Market Analysis
1.6.2 Digital Signage Global Export Market Analysis
1.6.3 Digital Signage Global Main Region Market Analysis
1.6.4 Digital Signage Global Market Comparison Analysis
1.6.5 Digital Signage Global Market Development Trend Analysis
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Chapter Two Digital Signage Up and Down Stream Industry Analysis
2.1 Upstream Raw Materials Analysis
2.1.1 Upstream Raw Materials Price Analysis
2.1.2 Upstream Raw Materials Market Analysis
2.1.3 Upstream Raw Materials Market Trend
2.2 Down Stream Market Analysis
2.1.1 Down Stream Market Analysis
2.2.2 Down Stream Demand Analysis
2.2.3 Down Stream Market Trend Analysis
Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)
Chapter Three Asia Digital Signage Market Analysis
3.1 Asia Digital Signage Product Development History
3.2 Asia Digital Signage Process Development History
3.3 Asia Digital Signage Industry Policy and Plan Analysis
3.4 Asia Digital Signage Competitive Landscape Analysis
3.5 Asia Digital Signage Market Development Trend
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Power of digital signage
People have different opinions on Sign board. Some of them can observe a digital signage and later think about it. Others can decide to make an unplanned stop. The disparity between business failure and profitability is impulse trade. This is sales that are made by someone who was passing by and saw a sign board, out of curiosity he decides to stop over and check what is being sold. He then decides to make a purchase that was not planned. These unplanned purchases are estimated to be between twenty and forty five percent for most businesses that are found near the road, depending on what business has been set up. This is why signage companies in uae are important to ensure that you have a signage that attracts customers to your business.
Companies that have not engaged the services of signage companies in uae needs to do so without further delay. Remember that without a signage that is effective, your sales can go down drastically since the possibility of impulse stop is almost zero percent. A sign board is an advertising that is near your business as opposed to all other types of advertising. The sign will make you benefit from impulse sales that could otherwise been skipped. That is why you should talk to signage companies in uae for a digital signage quote. You need to change with the times for your trade to succeed. Conventional ways of advertising is proving to be too expenses for many firms. A lot of time and money are being lost as content is designed and distribution is being carried out especially when you want to change the advertising message. This can consume a lot of days, weeks and months to become effective.
Signage companies in uae are able to make your sign board changes on demand to reveal up to date conditions. They will make a digital signage that adjusts to competition immediately, decrease any unnecessary inventory, and taking advantage of what is going on locally and in the news. Remember that a sign board is the look of your company and most customers judge a firm by its looks. The first impression is very important to a customer, and that is exactly what a digital signage Dubai does. The signage is a branding tool and therefore it should be attractive, readable and visible enough to make your company get recognition. The digital signage is what will make the public know that your company exists and the services that you offer. The signage is your sales man found on the road side. Talk to signage companies in UAE to get the kind of sign that will make your company visible. Try them today and you will never regret.
Find more information relating to signage dubai, and sign board companies in dubai here.
Global Digital Signage Industry Analysis and Forecast 2015 – Acute Market Reports
2015 Global Digital Signage Industry (http://www.acutemarketreports.com/report/digital-signage-market) Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).
The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.
The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.
Part I Digital Signage Industry Overview
Chapter One Digital Signage Industry Overview
1.1 Digital Signage Definition
1.2 Digital Signage Classification Analysis
1.2.1 Digital Signage Main Classification Analysis
1.2.2 Digital Signage Main Classification Share Analysis
1.3 Digital Signage Application Analysis
1.3.1 Digital Signage Main Application Analysis
1.3.2 Digital Signage Main Application Share Analysis
1.4 Digital Signage Industry Chain Structure Analysis
1.5 Digital Signage Industry Development Overview
1.5.1 Digital Signage Product History Development Overview
1.5.1 Digital Signage Product Market Development Overview
1.6 Digital Signage Global Market Comparison Analysis
1.6.1 Digital Signage Global Import Market Analysis
1.6.2 Digital Signage Global Export Market Analysis
1.6.3 Digital Signage Global Main Region Market Analysis
1.6.4 Digital Signage Global Market Comparison Analysis
1.6.5 Digital Signage Global Market Development Trend Analysis
View Full Report: http://www.acutemarketreports.com/report/digital-signage-market
Chapter Two Digital Signage Up and Down Stream Industry Analysis
2.1 Upstream Raw Materials Analysis
2.1.1 Upstream Raw Materials Price Analysis
2.1.2 Upstream Raw Materials Market Analysis
2.1.3 Upstream Raw Materials Market Trend
2.2 Down Stream Market Analysis
2.1.1 Down Stream Market Analysis
2.2.2 Down Stream Demand Analysis
2.2.3 Down Stream Market Trend Analysis
Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)
Chapter Three Asia Digital Signage Market Analysis
3.1 Asia Digital Signage Product Development History
3.2 Asia Digital Signage Process Development History
3.3 Asia Digital Signage Industry Policy and Plan Analysis
3.4 Asia Digital Signage Competitive Landscape Analysis
3.5 Asia Digital Signage Market Development Trend
Chapter Four 2010-2015 Asia Digital Signage Productions Supply Sales Demand Market Status and Forecast
4.1 2010-2015 Digital Signage Capacity Production Overview
4.2 2010-2015 Digital Signage Production Market Share Analysis
4.3 2010-2015 Digital Signage Demand Overview
4.4 2010-2015 Digital Signage Supply Demand and Shortage
4.5 2010-2015 Digital Signage Import Export Consumption
4.6 2010-2015 Digital Signage Cost Price Production Value Gross Margin
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Chapter Five Asia Digital Signage Key Manufacturers Analysis
5.1 Company A
5.1.1 Company Profile
5.1.2 Product Picture and Specification
5.1.3 Product Application Analysis
5.1.4 Capacity Production Price Cost Production Value
5.1.5 Contact Information
5.2 Company B
5.2.1 Company Profile
5.2.2 Product Picture and Specification
5.2.3 Product Application Analysis
5.2.4 Capacity Production Price Cost Production Value
5.2.5 Contact Information
5.3 Company C
5.3.1 Company Profile
5.3.2 Product Picture and Specification
5.3.3 Product Application Analysis
5.3.4 Capacity Production Price Cost Production Value
5.3.5 Contact Information
5.4 Company D
5.4.1 Company Profile
5.4.2 Product Picture and Specification
5.4.3 Product Application Analysis
5.4.4 Capacity Production Price Cost Production Value
5.4.5 Contact Information
About Us:
Acute Market Reports is the most sufficient collection of market intelligence services online. It is your only source that can fulfill all your market research requirements. We provide online reports from over 100 best publishers and upgrade our collection regularly to offer you direct online access to the world’s most comprehensive and recent database with expert perceptions on worldwide industries, products, establishments and trends. Our database consists of 200,000+ market research reports with detailed & minute market research.
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Digital Signage Fulfils Many Marketing “Roles”
Digital signage, with its eye-catching video played on state-of-the-art monitors, can play many roles in a retail store – roles that have at one time or another been filled by various sales staff. The advantages of relying on digital technology to deliver your messages to customers are pronounced. Not only will you be able, able to deliver your message more economically and efficiently, in most instances, but you can be assured that the content of the marketing message that is delivered is both consistent and effective.
Consider some of the marketing roles that digital signage can fill:
“Attractor” – Gone are the days of the shill and the hawker standing on the street touting the goods and services for sale and trying to entice passersby into your store. Except for the novelty effect – what’s old is new again – paying someone with a sandwich board to draw customers has been wholly replaced by display windows and advertising displays. Storefront monitors displaying digital advertising allows you to craft the message you wish to deliver to window-shoppers and the foot traffic that passes by your retail outlet.
“Ambassador” – Digital signage can be configured to greet and direct customers or clients to customer service counters, self-service kiosks or sales staff. Efficiency is heightened by having sales staff interact with customers in the display areas or aisles where purchase decisions are being made, rather than greeting each customer at the entrance. While greeters might still be used, customers can be directed to the areas where the products and services are located, rather than being faced with and politely deferring the ubiquitous “Can I help you?” question, with the perfunctory “No thanks, I’m just looking,” response.
“Wayfinder” – Digital signs and content can be configured and located to give directional information to customers, directing them through the retail outlet to the product aisles they are looking for. By shaping traffic and directing traffic flow, wayfinding technology can help customers find the products they are looking for quickly and easily, enhancing the customer experience and freeing up sales staff to wait on customers who have found the products they are looking for and are making their purchase decision.
“Signaler” – The content of your digital advertising can be focused on promoting particular products and sales items. Monitors and digital displays can provide real-time promotion of products and promotions in real time, allowing promotion of sale products and products that may have limited shelf life.
“Closer” – Digital signage is particularly effective at the point-of-purchase and can be used to promote impulse purchases at a sales counter, as well as providing repetition of sales messaging that has already been presented to your customers throughout their shopping experience.
Used consistently, digital advertising can guide customers through their retail shopping experience, providing focused and consistent marketing from point of entry to point of sales. In addition to presenting a strategically thought out marketing message, the consistency and measurability of digital signage allows you to continuously improve its effectiveness. The metrics provided through advanced digital advertising software enables you to see what is – or isn’t – effective in converting customers to purchasers.
Far more effective than relying on traditional print advertising, the interactive nature of digital signage allows you to fill many of the less fruitful functions of your sales staff – attracting customers, greeting them, helping them find your products – and allows your sales people to concentrate on building customer rapport and converting that rapport into sales.
Digital signage has been shown to be effective in helping retailers build customer traffic, increase sales, improve inventory management and generate additional revenue.
For more information on digital signage please visit EK3 Technologies at http://www.EK3.com or call 1-866-353-8324 to learn more about business solutions and services that capture your audience and deliver your message.
Digital Menu Elevating Customer Experience in Hospitality Industry
Digital menu is a cutting-edge standard to enhance customer experience. They fall under good investments for hospitality business. Electronic order menus help restaurants create a win-win situation by optimizing time required for operational services and by lowering costs spent on persuasive-up-selling staff members.
Depending upon the in-house preferences and work-styles, a restaurant may choose whether it needs just a digitized order menu, or a complete POS solution that lets the customers browse, and order appetizers, meals, beverages etc.
Why a digital menu is important from the customer point of view?
1. Optimizing the waiting time- Instead of eyeing the in-house staff to know the status of the order, a customer can indulge in activities like play short games, sing along with the karaoke, or simply surf the internet. Such exercises can keep clients from feeling draggy during the intervals taken for serving the order.
2. Silent server- A lot many customers expect privacy more than any other part of service. Introduction of digital menu boards keep the staff from asking the clients if they need anything else for the day. If a point-of-sale system software is integrated, in-house staff can concentrate on serving the dishes, and other parts of the services.
3. Information about food facts- Restaurants can take up the opportunity of educating the customers about a dish’s origin, nutritional value, taste, compatibility with any side dish or beverage, ratings, recommendations, and more. This makes the client feel valued, informed, and even amused till a certain extent.
4. Impatient attempts to lock eyes with the staff- Restless tapping feet, daunting necks, and impatient attempts to lock eyes with the staff members to request for menus or checks are signs that might indicate potential fall in customer satisfaction levels. The entire chaos can be sorted out by introducing restaurant POS systems.
Importance of electronic order menus from the management’s point of view.
1. Up-sells- This latest substitute to paper menu cards, help a restaurant make up-sells in the most efficient ways. It helps convey the quick appetizer, or people’s choice in soups productively. Customized digital menu boards also reflect real-time reviews and recommendations at a restaurant that means more business.
2. Instant deletions to avoid any embarrassment- Running out of a particular dish or a beverage during a busy day leads to major embarrassments for any dine and bar. Informing customers about the same may even mean losing out on business. Electronic order menus help spare the situation by discretely deleting the dish from the menu.
3. Advertising daily specials in a single click- Unreasonable amounts spent on printing menus cards to promote a chef’s special can be optimized very-well. Tiled alphabets or chalk marking on boards outside can be effortlessly replaced with engaging yet persuasive electronic sections.
4. Changing prices as and when required- The prices can be raised or lowered strategically to target a sale in a single click. Digital menu boards let a restaurant update the price changes without any difficulty.
POS devices powered by YumaPOS point-of-sale system software help hospitality industry with customized in-house work functions. Smooth functioning custom POS software solutions teamed with inviting images, and descriptions definately makes every client try more dishes or cuisines. Optimize your hospitality business by visiting www.yumapos.com today!
Custom POS Software Development and Support – YumaPOS
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Find Out The Power Of Digital Menu Boards
If you are a businessman, it is essential to remember three important points and they are offering the best to your customers, finding more and more new customers and making your business known to more people. Irrespective of the nature of your business, when these things are done, you will surely be in a position to develop your company. Some of the tips for making your products and services known to people are discussed in the content given below:
Some of the methods followed by entrepreneurs to make their products or services known to people include television commercials, radio commercials, billboards and even online marketing strategies are being followed by many of them these days. In addition to these methods, where huge money will have to be spent, there are also several other methods of marketing, where huge investment will not be needed. One such method that is gaining visibility these days is marketing through digital menu boards. Nowadays, many businesses are using this method for displaying their marketing information more visible and recognizable to the common public.
One of the main reasons for businesses selecting this form of marketing is that they are able to use the power of billboards apart from getting unlimited space that will permit them to show more content. Also, this method enables them to create advertisements that are more interactive as compared any other methods. When you decide to use billboards, you will have to spend on marketing again and again since once the content gets vanished due to exposure to different weather conditions, new content should be created again. On the other hand, when using digital menu boards, there is no need of any printing, you can just change your marketing content as and when needed by just uploading a new content through your computers.
To be more precise, when using this latest advertising technique, you can enjoy the power of both billboards and television commercials. This is because you can display video clips as in television commercials and this can be done on menu boards like in billboards. The only thing to be done is to select the right company that offers the service of providing these boards either on sale or on rent. Only, when you could select the right company, you can enjoy the marketing benefits offered by this newer method of marketing. Professional firms offer these boards in different sizes to meet the display requirement of their customers.
This content has been taken from http://www.goodinfohome.com/Art/1068676/24/Get-To-Know-The-Power-Of-Digital-Menu-Boards.html
DigitalSignageGroup.net is the top provider of Digital Signage services including software and hardware troubleshooting for Digital menu boards. We offer services for digital signage retailers, hotels, healthcare and many more. For more details, please visit us.
Benefits of using digital menu boards
There are various ways in which a business can communicate to its customers. Especially restaurants get the benefit of direct interaction with their customers in terms of introducing a new menu, or getting feedback of their service and so on. There are many ways in which communication is possible between customers and restaurant management. One is interpersonal communication, the other option is sending across a survey sheet for feedback on their services directly to customers. A restaurant can have a direct one to one communication with its customers. But it becomes difficult to manage staff to interact with so many visitors. It is better to allocate each task to a specified staff member. While they are busy interacting with customers regarding feedback, its best to have really catchy and attractive digital menu boards for them to place their orders. This makes the order placing order quick and hassle free and customers can decide what they want without any confusion.
Similarly, customer feedbacks can be taken through interactive touch screen kiosks where they can feed in their desired feedback and reviews. This can done while the customers are waiting for their bill. They can be guided to an LED screens that are placed and they can have their feedback fed in. With help of LED SMD Screens, restaurants can even promote. There are many other ways in which interaction with customers can be simplified, but digital menu boards help in many ways. Through a digital menu board, you can reduce the staff allocated to the order placement department and divert them to more time consuming tasks. Digital Menu Boards help customer to take a decision for placing an order easily. It also helps in promoting a product or a new item on the menu easily. It can also help in showing various combos to the customers. Promotion of offers is also very easy with help of a menu board. Having an attractive menu board with eye catchy designs helps in increasing the sales. It also helps in branding your business by adding logo and tagline to the menu board. A digital board has various ways in which it benefits both vendors and customers. Many restaurants also opt for rental video equipment on which they display tempting food items that entices visitors to buy it. With help of digital menu boards there are a lot of benefits to the restaurant owners so also the customers.
Raza Khan is the author of this article on Digital Menu Boards.