The reasons why I Adore Mood Boards

Instead of being restricted by limitations, Mood boards follow them. The initiatives are vivid and can be taken wherever you want them to go. Imagination booms and marketers are keeen on using their creative thoughts. Should you want, Mood boards will generate a visual guide, an obvious image. It feels great to embark to see a client  with trusted mood boards tucked under my arm. Clients allexpress their wants that we should spend our time on developing our visual thoughts than jump straight in to an idea or concept that they may not like. They feel part of the process, and I think that’s crucial.

 

There are also no big surprises. I love it when we present a board and you can feel the energy from the client as they express how and why it works. Not all mood boards hit the mark but that’s exactly the reason they work – to save investing time and effort into an idea that doesn’t work, for whatever reason.

 

When to use a mood board?

 

Mood boards can also be called inspiration boards and we use them in a variety of ways. We use them to convey a new brand, when we want to demonstrate to the client how their brand could be brought to life. We also use them to express how the components of a direct mail campaign would work. Clients have asked us to produce them before we start creating brochures and also to portray the look and feel of their new website.

 

Simple and effective

For me, it’s the simplicity of the mood boards that works. You look at them, and you just get it.

When we’ve introduced clients to the world of mood boards, we’ve found that they can’t wait to start new projects, just so that they can see how the project could look.

 

I was brought up in a world of marker visuals, where the idea is loose and not fine-tuned. Clients loved marker visuals (sometimes more than the finished article), and I’ve often wondered why that is. I think for a client it’s the involvement and excitement of grasping the idea and imagining where it can go. Mood boards are not boxed in by limitations (they follow). The ideas are alive and can be taken wherever you want them to go. Imagination kicks in and marketers love to use their creative imagination.

 

For all types of thinkers

Mood boards are great for all clients. The big thinkers and strategic marketers can visualize how it fits together and plot out the big picture. Our clients who like the fine detail use them as catalysts to start their thinking. You can see their minds turning over the idea and planning the finer details.

 

The boards we create depend on the client we are producing them for, again another reason for them to be loved – they can be personalised. Typically we would cover ideas, concepts, photography style, colourways, typography, patterns and the overall look and feel. Is it modern or traditional? Dark or light? Funky or safe? A collection of colours, textures and pictures is all it takes to evoke a specific style or feeling.

 

As the mood board is intentionally casual, it lets the designer start to bring the concept to life and get feedback before too much time is invested in the wrong direction. We like to think of it as visual prototyping.

 

In fact mood boards are so much fun. Designing loosely lets designers brainstorm and explore different styles without the limitations.

 

But I guess the biggest reason why I love them though, is because they make our clients happy!

 

Happy Simon

 

Simon Brooke is a Marketing expert at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to http://www.happy-creative.co.uk

Convey messages and information with Reader Boards

Reader boards (also known as LED message signs) are the most efficient and cost effective way to send your message to thousands of people. They allow you to share real time messages to potential customers 24/7. Reader boards are used in just about any business situation, including commercial hubs, stand-alone businesses, multiplexes, shopping complexes, restaurants, airports, metro stations and many other places.

A good advertising strategy is one of most important aspects of a business plan and can be the difference between a business failing or succeeding. Reader boards are one of the most cost effective marketing tools available. With one reader board strategically placed in or in front of your business, your company will be noticed and your message viewed by thousands of people.

Reader boards are extremely eye catching. The electronic messages are shown with bright LEDs and multiple colors and animations that catch the attention of potential customers that pass by your business.

Reader boards are an important tool to make potential customers aware of your products, services, promotions and any other message you want to disseminate. Reader boards can be used by anything from a startup company that needs to be noticed and get top of mind awareness to an established company that needs to keep their products and services in the mind of their customers.

Reader boards have a proven track record of being effective advertising tools. They help you to make your business stand out among your competitors and add value to your brand by constantly reminding people who and where you are and what products and services you offer them.

Whether your business is new or established and you are searching for effective ways to advertise it, consider electronic reader boards. Signtronix sign company offers a wide range of reader boards. A specialist can help you to choose the best reader board to meet the needs of your advertising program. If you are still not sure about the impact that a reader board can have on your business, a Signtronix signs dealer can show you case studies and tips on how they are used by other businesses.

Reader boards and LED displays are becoming popular methods of advertising. Besides being great marketing tools, they are easy to install and maintain. Reader boards have effectively helped many businesses from virtually all industries. Reader boards and LED displays are excellent ways to promote a business and help it to grow by attracting potential customers.

Signtronix offers many types of lighted signs to accomplish your goals, from traditional lighted outdoor signs to the latest LED signs. For more information visit signtronix, signtronix.

Aware your locality about your business by using lobby boards

The utilization of the demonstration materials are limitless; it can be well utilized for publicity and advertising in colleges, schools and various other localities. They are fundamentally utilized for displaying production in the classes, human activity like the relevant messages in the office corridor or lobby and putting on the display boards in the classroom and all around the building. They play a vital role in lionizing the accomplishment and for learning intentions. The content is displayed unendingly on the boards that appeals to the masses, as it is delivered with the enthralling and colorful graphics to snap the attention of the watchers.

Lobby display boards are very compact and easy to move. The gladiator build enables any one to move them wherever you want them to show. They are easy to fit at any location. Lobby board signs are an essential to have for every great concern. Modality brilliant in every entrance hall,if you do not have one then your missing out on seizure your consumer.

There are an ample of advantages of lobby boards in anteroom areas. The basic asset being that they give very casual connection with the readers and enables people to demonstrate any content that you want people to comprehend. Modular lobby displays are supported on LED or LCD; video display technology is quite kind after as comparative to other concern.

The other vital advantage of utilizing these kinds of displays is the quality to place the display panels at the spot you want, either in landscape or portrait perspective. The heavy-duty boardings are accessible with the imprinting organizations that have a daily requirement of the display matter. The demo boards are essential to utilize, for encouraging the services and products at the marketing campaigns.

The demonstration panels can be used at the events in the offices and as a room splitter, for isolation in the changing rooms, etc. The demonstration boards are airy in weight which are easy to convey from one event to the different. Many imprinting companies offer exhibit solutions with strong and durable sheets, these organizations used aluminum frames that last for longer period of instance. They present the custom-made solutions for the displays to meet up your anticipation. The maneuver are used as letter boards, bulletin boards, and other forms to promote marketing. The display boardings can be utilized for any position, outdoor as well as indoor locations.

You can utilize electrically high-powered lobby boards as a praise to your already existing boards as they are both jolly and amply useful. You can use them as standalone technology. But, if a room is restraint in the agency, you can always connect them on walls effortlessly. The visual aspect of the displays is so fascinating that you can not over look them. After owning one of these you will be intended that you are connected up with the new existence. Some lobby boards can have two-sided content so that many people can view it at the same time. These are unusual for the welfare of people superficial from any viewpoint.

Digital lobby display systems by Handteq deliver live updating display boards streaming building news, building events, local weather, package information, and more. For more details you can contact us 443-629-1644.

Lighted Menu Boards For Restaurants

Are you renovating the existing location of your restaurant? Do you want something digital to perk up your establishment and give customers something to talk about? What do you think about going for digital menu boards, a fantastic investment for any hospitality establishment?These menu boards have made the life of restaurant owners easy while increasing the USP of their eatery significantly. More and more people are now realizing the advantages associated with technology inputs and the digital boards are surely a case in point. However, before you go on and consider this for your requirement it is necessary to understand the applications and benefit associated with each one. This will make your investment easier and more fulfilling.

Digital version is better than backlit

The backlit menus of yore have today given way to straight digital versions for obvious reasons. In the backlit types, lights are present behind panels for increasing visibility. However, here you need to change options in a manual way bringing down operational efficiency and the versatility of the boards. Also, the inconsistent illumination related to them limits their visibility and even burning out of the light occur after some time.

So, why should you go for these unnecessary hassles when the developments in technology has today ensured complete ease of use in the form of digital menus? Today change of operations related to the menu boards is easy with simple handling of the mouse. No wonder, more and more people are including this technology for their hospitality business requirements.

Digital makeover for write-on boards

Do you know that even the good old write-on boards nowadays come in conjunction with a digital screen for enhanced applications? In the age of digital makeovers, this news should not come as a surprise. Just throw away the colored chalk because a state-of-the-art digital menu is here to make your life easy and automated for getting the best results. Software programs these days can change greeting messages for customers every day without you giving vent to your calligraphic skills on a regular basis!

However, establishments may also choose to mix and match based on their particular choice. For example, you will find that certain bistros or coffee shops tend to use our regular write-on board at the entryway while opting for the latest digital versions for the main panels. If you want, you can even go for a versatile hardware, which changes as a writer-on or a digital version as and when required. The choices are too many to count, so just seek your options and make the best choices.

Applications before decision-making

When it comes to the choice regarding a digital menu board for your restaurants, it is necessary to use one and then consider its feasibility for your establishment. When you are going for larger overall, opting for a lighted board makes sense. This will be in keeping with your more sophisticated and modern projection for your restaurants. It is important to remember that digital boards do not cost much at least as far as the recurring cast scores cool. Therefore, installing them for your business makes sense.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menus, and more.

Drive-Thru Menu Boards: Digital or Traditional?

When choosing a menu board for a new drive-through, or replacing a board in an old one, the biggest decision you make may be choosing between a digital and a traditional menu board. With that in mind, here are a few things to think about as you consider this investment.

First of all, you want to think about functionality. Which type of menu board is going to give you what you need? If you’re thinking about cycling through different menus throughout the day, week, or month (for example, a separate menu with breakfast items for morning customers, or a different special every day), digital signage makes that dramatically easier. Alternately, if you don’t anticipate changing your menu more than a few times a year, you might prefer a traditional menu board.

Another factor is cost. Though digital signage tends to show a good return on investment if used to its full potential, it’s still going to be more expensive than a traditional menu board up front. Digital signage also requires you to designate employees in charge of upkeep, which can increase costs as well.

Reliability is also significant. While digital signage technology has improved dramatically lately, even just in the past few years, the particular challenges of maintaining digital signage outdoors mean that digital signage simply requires more upkeep than traditional signage. A traditional menu board in your drive-through isn’t going to need tech support like a digital sign might!

Ultimately, if you want to change your menu board layout regularly and have the resources to pay for a digital menu board and keep it in good working condition, that investment can really pay off. However, traditional menu boards are a tried and true medium, and whether you’re on a budget, looking for a static display, or just a traditionalist, traditional menu boards can be a valuable and reliable addition to your drive-through.

Origin Display Group has a several years of experience in implementing Digital signage in so many businesses under our belt, we have learned to handle almost all situations with fluidity & professionalism. We at Origin Display Group as a supplier of Digital Signage, understands that how important it is for your business, and how it can help you to achieve more profit. To learn more about products & services, visit www.origindigitalsignage.com & www.originmenuboards.com or call 888-235-2579 today

E-menu boards: what are you ordering for lunch!

Digital menu board software has revolutionized the way customers order at the restaurants. Do you know the reason why? It is folksy, it is attractive, and the best news is these boards ROCK! One of the most popular places where these boards are much in use is the Quick Serve Restaurant (QSR) scenario otherwise known as the fast food joints. Here their main job is to help the customers make the right choices. After all, fast food centers as the name implies is all about quick orders and services. The importance of these boards lies in the fact that they help remind customers the exact items they are seeking at the mental levels.

Pictures as everybody knows are worth 1000 words so the display of the dish before the eyes tells the customers what they are ordering or what they can expect from a particular order. What started as a simple blackboard like design has today evolved to light fluorescent boxes for full color backlit digital prints. Even this is going to give way to new technologies in the coming times this much is for sure. So which are the latest technologies on the block these days when it comes to e-menu designs? These are

* LCD menu

* LED menu

This is what the future of e-menu looks like. LED boxes are much thin than original fluorescent light technology and LCD signifies digital image display without backlighting.

The latest trends

Do you know that the 20% of all sales related to digital menus these days consists of light boxes? People are looking for bigger, brighter, and thinner boxes than ever before. Also, the stress is on cost-effective models that offer the best features without stretching the budget much. Today, lightweight and the new class of boards have replaced with earlier versions that came with up to 6-inch depth. So what has changed which have brought about such sleek designs of up to only 1 inch depths? Edge lighting and LED technology have revolutionized the design of menu boards and turned them into an attractive proposition is soothing to the eye. Customers will look for features such as,

* 4″ x 8″ size

* Edge-lit panels

* Panels squeezed down to ¼ “

When it started out only 3% of the revenue came from the sale of LED panels today this has captured almost 30% of the market. According to the manufacturers and developers of this kind of menu boards, the demand is constantly increasing. Innovative approach and design along with high performance and the cost-effective models make LED panels a must have for most restaurateurs. Even the technology related to the development of the menu boards is changing constantly doing away with the limitations to develop a full proof system for businesses. The designs have become much more user-friendly than ever before. So that the owners can troubleshoot various issues and make sure that sale is not hampered when problems with digital menu occurs.

Interested in knowing more about e-menu boards, feel free to visit the website http://www.tjgdigitalsigns.com/.

Paul Stephens is a published web content writer with countless blogs to his credit until date. His chosen topics relate mostly to technology and electronics because he is a self-confessed tech-junky. He loves to share the latest innovations and marketing techniques with his readers such as electronic message boards, digital menu board etc.

Types of Digital Display Boards

The function of Digital Display Boards is to offer quick and automatic access to information as requested by the user. Digital Display Boards are present in the form of kiosks or signage to provide users with relevant data. This article shares an insight on different types and their benefits to help readers make an educated purchase decision.

Benefits:

Used in business and trade to display a listing of services, products, and updates for the clients and potential customers.

Provides an appealing, high definition picture display that can be used for advertising purpose.

Ideal for carrying out promotional activities for new brands and emerging business markets.
Aids in categorizing content from several resources and convert it into a datacenter for use by the company across different locations.

Various content channels can be made to form vibrant presentations with smooth transitions.

Different Types:

Indoor Digital Display is used for promoting brands and businesses purpose and offers customers a directory of services and important updates on new product launches.

Digital signage is an affordable digital signage that deploys high definition (HD) viewing and has an inbuilt media player that has the capability to identify several memory cards; each storing a different type of data. Once installed it will work on its own, but a USB flash drive has to be used for manual updating.

Digital Menu Boards are used in restaurants and café for a regular update on the menu served. There can be numerous displays on this type of board and it can be connected to a network or kept as a separate installation. An LCD monitor along with a media player is used by this device. There are two options for using this type of display board, it can be used either by connecting to a network or to an LCD monitor.

Information Displays provide users the scope to search the catalog or database for specific information. The access provided to the public by these information displays are built skillfully to ensure a spontaneous interface.

Interactive Displays are built in the form kiosks/displays with a touch overlays or gesture technology. However, other remote controlled interactive displays operate by means of voice activation. Usually the public displays installed in museums and universities use interactive display for enabling lively presentations to capture the attention of a larger audience.

Scoreboards are used in sport locations and their objective is to further enhance the correspondence between the teams and their fans, which would both be easy and enjoyable for all. This digital set-up allows an active communication between the supervisors and players. Meanwhile, the trainers with the help of digital communication can update players about essential alerts and precautionary measures. Public digital screens are ideal to keep fans updated all the time on their favorite teams.
Thus, digital signage can be efficiently used for advertising products, broadcasting information, and for entertaining the public.

Indoor LED displays will provide that information easily and reliably. This digital set-up allows an active communication between the supervisors and players.

4 valuable information to clear your idea regarding freight load boards

Gone are the days when the trucking industry was full of agents who used to be active mediators between shippers and motor carriers. If you see the statistics as per industry estimates, you will find that previously most freights used to move on a contractual basis where the spot market illustrated nearly 30% to 40% of this freight market. But with the evolution of this industry in the digital world and the introduction of freight load boards, the association between the 2 has become more simplified.

Check out this information that will help you know everything about load boards.

What are load boards?

Load board or in most cases known as freight board is similar to a digital bulletin board. It is an online matching system which allow freight brokers and shippers to choose a carrier or loads as per their requirement. With the help of this online system, after finding your appropriate match, you can enter into an agreement and start moving your freight.

4 essential information regarding freight load boards

1. Different services

Before moving on to the various services offered by these boards, it is essential for you to know that most of the services depend on board type and definitely on the company. A good company providing trucking boards can offer you:

1. Large number of load options

2. Message boards

3. Effective load matching

4. Credit information

5. Easy access (utilization of any device like tablets, smartphones, etc.)

6. Payment on per day basis or as per contractual basis

7. Utilization of factoring for financing pre-approved loads

8. FMCSA verification

2. Advantageous for freight broker

Few important factors make this online matching system highly beneficial for a majority of brokers. Few of them are:

1. Good communications that will help you share your requirement with the list of brokers that is sent to you by these load board companies.

2. Information about dispatchers and drivers are kept confidential and are only provided to potential customer fulfilling the category provided by them.

3. Freedom to negotiate for not only a single load, but also for a future business prospect as well.

4. As its availability is on the online platform, you can contact them anytime and avail their service.

3. Factoring invoices

There are certain truck load boards providing companies who offer their clients freight bill factoring. This system gives you the facility to finance freight bills and make the payment slowly. It is highly beneficial if you are low on funds or you have just started with your business.

Jim May is the author of this article on freight broker.Find more information, about trucking boards here

Find Out The Power Of Digital Menu Boards

If you are a businessman, it is essential to remember three important points and they are offering the best to your customers, finding more and more new customers and making your business known to more people. Irrespective of the nature of your business, when these things are done, you will surely be in a position to develop your company. Some of the tips for making your products and services known to people are discussed in the content given below:

Some of the methods followed by entrepreneurs to make their products or services known to people include television commercials, radio commercials, billboards and even online marketing strategies are being followed by many of them these days. In addition to these methods, where huge money will have to be spent, there are also several other methods of marketing, where huge investment will not be needed. One such method that is gaining visibility these days is marketing through digital menu boards. Nowadays, many businesses are using this method for displaying their marketing information more visible and recognizable to the common public.

One of the main reasons for businesses selecting this form of marketing is that they are able to use the power of billboards apart from getting unlimited space that will permit them to show more content. Also, this method enables them to create advertisements that are more interactive as compared any other methods. When you decide to use billboards, you will have to spend on marketing again and again since once the content gets vanished due to exposure to different weather conditions, new content should be created again. On the other hand, when using digital menu boards, there is no need of any printing, you can just change your marketing content as and when needed by just uploading a new content through your computers.

To be more precise, when using this latest advertising technique, you can enjoy the power of both billboards and television commercials. This is because you can display video clips as in television commercials and this can be done on menu boards like in billboards. The only thing to be done is to select the right company that offers the service of providing these boards either on sale or on rent. Only, when you could select the right company, you can enjoy the marketing benefits offered by this newer method of marketing. Professional firms offer these boards in different sizes to meet the display requirement of their customers.

This content has been taken from http://www.goodinfohome.com/Art/1068676/24/Get-To-Know-The-Power-Of-Digital-Menu-Boards.html

DigitalSignageGroup.net is the top provider of Digital Signage services including software and hardware troubleshooting for Digital menu boards. We offer services for digital signage retailers, hotels, healthcare and many more. For more details, please visit us.