Today, digital signage with powerful digital signage content and attractive graphics has taken over the world of advertising. Companies, both small and large, are increasingly using this medium for catching the attention of audience and improving sales. Until now, digital signage was predominantly used only indoors.

Advertising on outdoor digital signage gained in prominence recently and many companies today realize the effectiveness of this strategy. With powerful and creative content and attractive graphics, outdoor digital signage has the potential to take businesses to great heights. An added advantage is that since the content is played through a computerized system, there is no limit to the variation in the content and scheduling, based on feedback.

As compared to indoor signage, outdoor signage offers enhanced 24 hour visibility. However, there are certain unique challenges that have to be dealt with as you place the LCD or plasma screens in outdoor locations. Another aspect to remember is that the outdoor signage content has to be extremely attractive and powerful as compared to conventional content usually displayed indoors.

Digital screens placed outdoors are viewed by a passing crowd as compared to the indoor screens that are viewed from a stationary location. Passersby may be walking briskly or may be traveling in a fast moving vehicle. The outdoor signage must therefore contain content that is powerful enough to catch their attention, send information or message in just a split second. Combining static and dynamic images captures viewer’s attention which is one of the best advantages of digital signage.

Here are a few digital signage content tips for outdoor locations –

Ensure that the advertisement is not crowded with a lot of information. It is a good idea designing powerful key elements. With just a brief glance, viewers must be able to receive the message you are promoting. 
Another factor that governs the effectiveness of outdoor digital signage is the ambient lighting. In order to ensure that the content can be viewed with clarity under any lighting condition during the day or night, the lighting and angle of the screen must be worked on precisely.
It is recommended to use graphics and moving images as sparingly as possible. Digital signage is not a TV and most people do not have the time to stand around looking at it. If you do have transitions and moving images make sure there is a focal point where you can draw the attention of viewers. This stationary key point should be the main message you are promoting.
Do not draw attention away from the main message with complicated fonts. Use fonts sparingly and do not use more than a couple of them. Try not to mix fonts as uniformity is important to capture attention.

.  signage content should not all be in caps. Shape of the word must be clearly legible to people to ensure  that they are able to read it well at a glance. It is a good idea therefore to use both upper and lower case lettering.

Use colors sparingly too. Choose colors that complement each other well.
 Test the content before you display it. Ask for people’s opinion and fine tune the content for maximum effect.

In today’s world where signages are jostling for attention, it pays to give deep attention to creating a display which grabs attention and has a lasting impact on the viewer’s minds.