interactive touchscreen electronic digital building directories for corporate buildings offices (2)Property and facilities managers often struggle to keep their traditional building directories up to date and attractive. Needless to say that failure to do so, will leave your visitors confused and frustrated.
Our Electronic Building Directory Solutions helps to solve this dilemma by transforming your mundane list of names and locations to a colorful, dynamic, and interactive graphical presentation.

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Interactive Touch Screen Building Directory Systems

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Brand Building with Outdoor Digital Signage

Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan.

For many industry sectors, the brand is far more important than the product they are attempting to sell, with industries such as fashion and technology heavily reliant on brand identification. So, building up brand awareness is a vital part of ensuring a business, or brand, continues to prosper and to do this requires marketing of the brand to help people identify and begin to trust it.

Generating Brand Awareness

Some companies rely solely on their brand. Many of the sports fashion companies sell products because of their name, not because of the product, as do some famous technology companies that produce phones and tablets.

Outdoor digital signage is a great way of generating brand awareness. Digital signage is not TV, nor is it print – it is a new media which is viewed and engaged with differently. Unlike TV advertisements that last up to 30 seconds, digital signage content is viewed for perhaps 3 seconds maximum – less with outdoor digital signage.

You are, therefore, limited to the amount of content that can be displayed; complicated, multi-product advertisements do not work so well, there is not enough time for people to absorb complicated information like prices, or the main benefits of a feature or product – but there is time a plenty to promote the brand.

Many outdoor digital signage screens do just that; displaying a log or company name with perhaps a brief transition to a slogan; however, some people could deem this as a waste – surely it would be more cost effective to use a print media for such promotion.

Ah, but you are forgetting that digital signage is different enough top be engaged differently. It’s brighter, more eye-catching and with the use of transitions and moving images it draws the eye and is more engaging.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

FDAnews Announces: Building a World-Class Advertising and Promotion Review Program, Oct. 15-16, 2014, Philadelphia, PA

Falls Church, VA (PRWEB) September 26, 2014

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA


Good news, millions of people are seeing manufacturers promotions, but don’t forget that the FDA is seeing them too.

FDA marketing scrutiny no longer is limited to magazine and TV ads. Now the agency is poking around, checking signage in tradeshow booths, checking in on Twitter and Facebook and listening to the physicians and other healthcare professionals manufacturers have paid to speak or train.

Darn near everything is fair game in this brave new regulatory world, even though some say FDA social-media guidances raise more questions than they answer.

And don’t forget FDA’s Bad Ad program, which deputizes every healthcare professional in America to alert FDA on non-compliant promotional activities and tactics.

Face it, manufacturers need help; not with creating better ads and promotions but for making sure promotional activities aren’t magnets for warning letters.

Come to Philadelphia in October for two days of intense learning. Attendees will arrive back home with a bag full of tricks and tips to keep all marketing efforts squeaky-clean.

Understanding Pre-Approval Communications: Don’t get on the FDA’s or SEC’s radar screens before a product is even approved. Learn how to properly disclosure information and remain in compliance.
How to Maximize Disease Awareness Communications: Take away valuable tips and tricks for using disease awareness communications pre- and post-approval.
Hurray! It’s Approved: Building the most aggressive, but compliant campaign from first day of approval to commercial launch.
Assuring Promotions Meet FDA Off-Label Standards: Successfully navigating 4 major traps that can earn a warning letter fast.
Itching To Do More With Social Media? Discover how to get the message out there without crossing the line.

The workshop leader is Dale Cooke, principal of PhillyCooke Consulting. Mr. Cooke’s practice specializes in helping FDA-regulated companies develop compliant promotional tactics and improve the promotional review. He is the author of Effective Review & Approval of Digital Promotional Tactics and is currently at work on a book about compliant social media usage for prescription product manufacturers.

Whatever the line of endeavor — drugs, biologics, devices — if a manufacturers advertises, the FDA has its eye on them. Why risk a Form 483 or a warning letter when compliance help is so close at hand?

Conference Details:

Building a World-Class Advertising and Promotion Review Program

**Presented by PhillyCooke Consulting and FDAnews**

Oct. 15-16, 2014 – Philadelphia, PA


Tuition: $ 1,797

Easy Ways to Register:

Online: http://www.fdanews.com/AdvertisingAndPromotion

By phone: 888-838-5578 or 703-538-7600

About FDAnews:

FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews’ print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA’s complex and ever-changing regulations.