Tag Archives: Signage

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Best Uses of Digital Signage software

Presently we are living in the world of softwares and each single day we execute several numbers of tasks by using these technical applications. One such application is Signage software that allows displaying a customized content on large boards with many specifications like interactivity, compatibility, creativity as well as reliability. All these specifications help the marketing and sales officials to attract the customers towards their services. Besides this, their design is sketched so as to make these compatible with the LCD, LED, graphics and electronic plasma as well as animation technology. Thus, being compatible with such interfaces, the employees can make their best use for displaying images as well as content.

Thus, it is providing several advantages that are helpful for the organizations as well as the employees working in these.

The Digital Signage software facilitates numerous customized operations which is not possible by using any other application. These help in optimizing the charges of constant printing i.e. the money each company wastes in printing the pamphlets and flyers for advertising their products as well as services. The best part is that the customer is provided with the opportunity of broadcasting the events as well as campaigns with updated news.

The display boards are managed according to the requirements like if the user wants to have large text or contrary, same will be provided to him. The text can be updated or modified easily and it takes just few seconds to change the entire screen.

You will see these display boards on TV’s, amusement parks, shopping malls, hospitals, airports, railway stations, theaters and in other outdoor regions.

This software also acts as a controller as it handles all the components like control events, text and graphics, images, controllers, video as well as audio section and last but not the least, web component.

It shows its efficiency by playing several roles like the enterprise manager, real-time player and content administrator. Being an enterprise manger, it helps in maintain a proper database of the graphics and messages that are to be displayed on the board. The next role is real time player that schedules the content according to the specific time zone. The final role is of content administrator in which this application controls all the activities related to display on board.

Thus, the Digital Signage software helps the organizations to promote their sign, original sign texts and announcements. Those who are residing near the city center might have seen the traffic boards near the street lights. These boards display some of the universal suggestions or saying by some great personalities. These do not belong to any particular firm but to the government bodies that display the texts to encourage people and spread the actual meaning of the text.

Therefore, if you want the same service for your company, you can search for the online websites which offer these display boards as well as software application to execute the entire procedure. Their charges are also nominal.

These are further of many types, one of which is the LED Display Singapore. These displays can be large digital boards as well as small clips that are placed inside a commercial building. If we take the case of advertising, the main goal of these boards is to promote a specific product and increase its purchase. The messages are chosen selectively so that they can allure the customers and force him/her to buy that. These can be even changed in just few seconds if the owner wants it to be so.
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The Benefits of Digital Signage

Digital signage systems are being used by business operations to attract customers. The popularity of the system has been increased and continues growing daily. Digital Signage is an electronic display system that is used to advertise and build awareness of new products and services. The images are displayed via LED, LCD monitors and maybe projected as well. The content that is shown on the monitors is uploaded and controlled by computer which is using specialized software.

You can also learn more about the benefits of these systems via internet – World Wide Web. Digital signage players have many functions that allow them to work together with display surfaces for desired results. This type of signage is usually found in hotels, restaurant, retail and fast food outlets, airports and train stations, among other places. When compared to traditional advertising methods such as television, print and radio capture attention in a more direct manner, but the definition displays combined with colors and the ability to include elements like news feeds and online video will allow advertisers to break through the noise (which is associated with traditional advertising) and connect with customers.

Reason Why These Systems Are Useful for Commercial Applications
* Efficient and Effective
* Long Lasting
* Quality Product – ensure that your equipment is safe to use and capable of providing the highest levels of productivity.
* Flexible – to display product prices

Convenient Connectivity Options
No need to be physically present nearby on the system to work, because the systems can be managed remotely. The digital signage player can be programmed by any person to display any type of message you require according to your specifications. Many successful business people confess that digital signage gives retailers the opportunity to improve their customer’s shopping experience. In other words, it is used to replace traditional print and other media in the retail environment in a visually dynamic form.

Digital Advertising
You can also attract more advertisers to buy airtime in order them to inform customers about their products and services and in turn more sales at the point of decision. That is to say that digital signage is another form of point-of-purchase advertising that can be bought by marketers and used to reach customers on the sales floor.

Price Of Digital Signage Player
The price of signage players depend on the size of commercial screen and number of factors. It is cheaper with standard definition output that those that come with high definition output. Many companies are using digital signage to enhance and they bring better returns to your business because it helps to improve your business performance.

Investing digital signage seems like an expensive proposition. A system that is scalable and flexible lasts longer and minimizes the need for upgrades, ultimately saving owner money and decreasing downtime.

Unlimited space – unlike other advertising methods wherein a limited space to display your advertisement text and graphic, a digital sign board will allow you to display as much information as you want. You will be able to be more dynamic with your advertising method. This will help your advertisement be more interactive and will help you get better results from using it.

TouchPoint Complete Solutions, a leading digital signage solutions company that develops customized digital signage technologies and is constantly creating innovative communication solutions to fit the user unique needs. Check out our website at http://www.touchpointworldwide.com. Our strength lies in our team which is led by experienced hands. Our success comes from listening to our customers and providing the service to meet their needs.
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Digital Signage: Menu Boards Can Serve Up Tasty Profits For Restaurateurs

In today’s economy, restaurants that can respond quickly and effectively to newly presented opportunities have the greatest chance of success.

Consider the local deli, fast-food eatery or even the most upscale of restaurants. These businesses must promote their constantly changing menus with up-to-date entrees, appetizers, desserts and pricing. With food items and pricing possibly changing everyday, the old approach of displaying printed menus on stands outside of an establishment, using kindergarten-style plastic lettering pushed into grooved boards or even relying on professionally printed backlit signs suspended from a wall behind the counter are old, tired and less-than-effective. Enter digital signage.

Digital signs allow restaurateurs to respond quickly to changes in pricing and menu selections. They make highlighting new specials and promotional offers at a moment’s notice practical, providing added marketing flexibility. They also reduce the expense of printing new signage. Together those benefits can significantly impact the bottom line.

But the benefits don’t stop there. Consider that unlike printed signs, digital signage is not static. It’s easy to add motion and even audio to a menu board. Imagine hearing the sound of a searing steak on the grill as an image of the chef grilling the steak comes up on the sign. Try that with print.

The good news for restaurant owners is that special-purpose digital signage software exists that makes creating attractive, effective digital menu boards fast and easy. Often, such applications bridge the gap between other software commonly used to manage a restaurant, such as spreadsheet applications, word processing software, XML sources and even Web sources, and the digital menu board.

The software serves as a data conduit, extracting menu items and pricing from spreadsheet applications and automatically populating attractive digital signage templates for display on digital menu boards.

Such software also lets restaurant chains tap into the power of networked digital signs by supporting centralized management of multiple digital menu boards in a digital signage network. Nationwide, regional, local or even restaurant-specific changes can be made to digital menu boards from a central control point.

Digital menu boards also open up the opportunity to benefit from new revenue streams for restaurateurs. Consider the possibility of securing advertising revenue or some other promotional consideration from vendors, simply by offering space and time on the menu board.

On the level of an individual restaurant, this opportunity could mean a restaurant owner selling advertising to other businesses in the area or perhaps bartering advertising time on the display in exchange for goods or services for the business. For larger restaurant chains, there is the potential to tap into regional or national advertising revenue for commercial playback on screens across the entire network of signs.

In today’s challenging economy, businesses need every advantage they can get to stay ahead of the competition. Something as simple as replacing traditional menu boards with their digital equivalents may be just the thing to tip the scales in favor of one restaurateur vs. another. Digital signage-based menu boards may provide the added boost needed to respond instantly to changing costs, eliminate certain printing expenses and generate added interest from customers as well as revenue from non-traditional sources.

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to effectively communicate their unique marketing messages. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples.
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How to run a Digital Signage System from your storage system

Check out his impromptu vid of QNAP Signage Station.

The Signage Station is a free app for the Turbo NAS. With the designing software iArtist Lite you can easily create content for a wide range of presentation, such as an animated resume to impress the interviewers, or a life memory book that is able to be shared on Facebook. Shop owners can choose from rich designing widgets to create menu boards, advertising posters, or business profiles by themselves, and easily display the eye-catching works on tablet devices to attract more customers!

All the designed content can be easily uploaded to the Turbo NAS through the Signage Station, and displayed on the web browsers. Your creativity can now travel around the world!

More info go to www.qnap.com
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Digital Signage – Build Your Brand With In-store Advertising

The recent advent of new technologies is transforming the way retailers communicate with their customers. These customers are bombarded daily with thousands of images and messages. The need to promote, inform, educate and receive feedback is being transformed. This is all clearly seen and made use of by digital signage networks (DSN). Banks, airports, movie theaters, casinos, sports stadiums, and other public spaces are all using this exciting technology.

There is a huge amount of overlap between terms such as digital signage, narrowcasting, captive audience networks, interactive kiosks, self-service terminals, and many others closely related terms. Slightly different connotations given to these terms by different companies makes it difficult to figure out what to look for when doing online research or talking to an expert in the field. These articles serve to differentiate or more succinctly describe specific terms. There will, quite naturally, be degrees of overlap.

Digital signage is a broad term that encompasses a wide variety of different applications and technologies. In a general sense, the term refers to electronically controlled signs that can be updated without changing the physical sign itself. No more climbing up on a ladder and putting individual letters into place. Changes can be made quickly and cost-effectively. Digital signage is usually seen as a form of digital advertising that is displayed on an electronic or digital screen. Digital signage delivers targeted messages to specific locations at specific times. Messages can be remotely changed and controlled. The digital sign itself could be a scrolling message board, LCD or plasma display panel, electronic billboards, projection screens or other displays such as an Organic LED screen.

The term, “digital signage” is used throughout North America and most of Europe but the terms “narrowcasting,” digital merchandising, screen-media, place-based media, digital media network, or captive audience network are also used.

Digital signage content can range from simple text and still images to full-motion video. Some retailers treat their digital signage almost like a television station that displays entertaining or informational content interspersed with targeted advertising.

With rapidly dropping prices for large plasma or LED screens, digital signage is increasing in popularity. You will now see digital signage everywhere– from retail outlets to doctors’ offices. With the recent introduction of free digital signage software, this technology or tool is becoming attractive to smaller businesses and nonprofits such as schools and churches. The creative use of display technologies even allows for high-contrast images to be projected directly onto store windows or displays that appear to hang in mid-air.

Digital Signage Usage

* Information such as flight information in airports.
* Advertising.
* Advertising for third parties: retailers sell commercial space on their digital signage.
* Enhanced customer experience– such as recipe demonstrations in food stores.
* Influencing customer behavior– directing customers to different parts of a store to increase “dwell time.”
* Brand building– digital signage in video form could be used as part of the décor.

Electronic signs and dynamic digital signage can also up-sell customers and encourage them to purchase high margin products.

For more information on digital signage and creative digital media contact EK3
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NYC NJ PA Signage Electronic Board Menu Board Design newtechcontracting.com

NYC NJ PA Signage Electronic Board Menu Board Design newtechcontracting.com

Digital Window Displays ,Digital Advertising Displays, Digital Menu Boards,Digital Directory Boards, Digital Poster Boards, Digital Moving Scroller Text Displays, Digital Signage, Electronic Signs. Digital Signage Services for every business.
If your business objectives are more sales, more customers, lower operating costs, and more productivity from sales/support Associates, then we can help you by providing Digital Signage solutions! You will stand apart from your competition by tailoring messages, shown on a digital display, to your audience, helping customers better understand your services and products. Digital Signage shows people that you and your business are professional. Digital Signage is a significant investment that offers proven ways to increase sales, enhance customer experiences, turn inventory faster and much more! You can even generate additional revenue by displaying third-party ads! Businesses will pay you a monthly fee to have their ads displayed at your location, at a specified time, on digital displays! Digital Signage offers a great Return on Investment! Our Digital Signage displays lower costs, streamline communications, and highlight your current promotions! The ambiance of a digital display provides for a great customer experience. You can also use it to educate, drive sales, and to offer support and service. You might also use displays to comply with safety regulations and alert customers of safety concerns. Digital Signage displays are also great for employee training and events!
Full HD digital advertising system. This system we created is built for the future and will cost you a fraction of what other advertising companies will charge you. Our system can create any kind of digital advertising window display or digital menu board you can imagine. What is unique and exclusive about our software is we give you the program. You change content, pictures or update menu prices any you want. So far the product is doing great. This system we created is built for the future and will cost you a fraction of what other advertising companies will charge you. Our system can create any kind of digital advertising window display or digital menu board you can imagine. Here are some slides and a youtube video to show you how our system works. Let me know when I can stop by so we can figure out exactly what you want to display so we can get it up and running. Feel free to call me anytime for anything.
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