Digital Signage
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Digital Signage
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Digital Signage Technology India Surpasses All Traditional Means of Marketing
The changing world is the world of advertising. You need to advertise, no matter whether you are shopkeeper, artist, florist, celebrity or doctor. It is must to spread awareness among target audience; else you are out of competition. Thanks to marketers that have made steady efforts in coming up with different marketing means that could help establish brand awareness and enhance online visibility. Gone are the days, when people use to rely on advertisement copy in magazine, newspaper or printing of brochures, banner and pamphlets. Even the static board concept of advertising has turned obsolete. Today, organizations use digital signage to spread the word and help people know different products and services.
Digital signage technology India has also grown much in demand, because of its effectiveness. It involves the use of remote-controlled distribution and playback of digital content on various networks of displays. The display board may vary with regard to screen size, needs of advertising, etc. you could easily find them across restaurants, hotels, corporate environment and numerous other places. It has turned out to be one of the interactive mediums that assists in corporate messaging, brand building, etc. It fulfils the goal of advertising by promoting a product. It can be taken into advantage by displaying rich messages, targeted on basis of group, location, product type, etc.
Digital signage enjoys more number of advantages over television and other advertising means. This technology can be used, when consumers are in active state of purchase. At the same time, they are quite close to the point of purchase. Consumers have reported it to be useful because of better user experience. It is expected to double the message retention and brand awareness. Users feel happy to get complete information. On other hand, display of message to targeted audience at right time and at right place is what companies look for and thus, is has turned up with win-win opportunity for the growth of business. Even the sales figures are expected to improve with time. Hence, it is useful not only for consumers, but also for businesses. As a proof of play, it can surpass any other medium, as it has a facility of reporting, screen by screen, the number of times an ad was run, the number of consumers who interacted with a given screen and even, the number of people who actually watched the screen.
In order to get these benefits of advertising, companies need to have both hardware and software that work seamlessly with each other. There are digital signage companies that can be contacted for the complete assistance. They design in customized solutions that could cater to the needs of the business and thus, can be used as an efficient and powerful means of marketing.
Author has been speclist about the Digital Signage technology for the long time and the solutions for Digital Signage Software, content creator and network manger.
Global Digital Signage Industry 2015 – Market Size, Share, Analysis, Regional Outlook, Growth Trends and Forecasts
Product Synopsis
2015 Global Digital Signage Industry Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).
The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.
Browse Full Report with Toc: http://www.acutemarketreports.com/report/digital-signage-market
The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.
Part I Digital Signage Industry Overview
Chapter One Digital Signage Industry Overview
1.1 Digital Signage Definition
1.2 Digital Signage Classification Analysis
1.2.1 Digital Signage Main Classification Analysis
1.2.2 Digital Signage Main Classification Share Analysis
1.3 Digital Signage Application Analysis
1.3.1 Digital Signage Main Application Analysis
1.3.2 Digital Signage Main Application Share Analysis
1.4 Digital Signage Industry Chain Structure Analysis
1.5 Digital Signage Industry Development Overview
1.5.1 Digital Signage Product History Development Overview
1.5.1 Digital Signage Product Market Development Overview
1.6 Digital Signage Global Market Comparison Analysis
1.6.1 Digital Signage Global Import Market Analysis
1.6.2 Digital Signage Global Export Market Analysis
1.6.3 Digital Signage Global Main Region Market Analysis
1.6.4 Digital Signage Global Market Comparison Analysis
1.6.5 Digital Signage Global Market Development Trend Analysis
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Chapter Two Digital Signage Up and Down Stream Industry Analysis
2.1 Upstream Raw Materials Analysis
2.1.1 Upstream Raw Materials Price Analysis
2.1.2 Upstream Raw Materials Market Analysis
2.1.3 Upstream Raw Materials Market Trend
2.2 Down Stream Market Analysis
2.1.1 Down Stream Market Analysis
2.2.2 Down Stream Demand Analysis
2.2.3 Down Stream Market Trend Analysis
Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)
Chapter Three Asia Digital Signage Market Analysis
3.1 Asia Digital Signage Product Development History
3.2 Asia Digital Signage Process Development History
3.3 Asia Digital Signage Industry Policy and Plan Analysis
3.4 Asia Digital Signage Competitive Landscape Analysis
3.5 Asia Digital Signage Market Development Trend
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Power of digital signage
People have different opinions on Sign board. Some of them can observe a digital signage and later think about it. Others can decide to make an unplanned stop. The disparity between business failure and profitability is impulse trade. This is sales that are made by someone who was passing by and saw a sign board, out of curiosity he decides to stop over and check what is being sold. He then decides to make a purchase that was not planned. These unplanned purchases are estimated to be between twenty and forty five percent for most businesses that are found near the road, depending on what business has been set up. This is why signage companies in uae are important to ensure that you have a signage that attracts customers to your business.
Companies that have not engaged the services of signage companies in uae needs to do so without further delay. Remember that without a signage that is effective, your sales can go down drastically since the possibility of impulse stop is almost zero percent. A sign board is an advertising that is near your business as opposed to all other types of advertising. The sign will make you benefit from impulse sales that could otherwise been skipped. That is why you should talk to signage companies in uae for a digital signage quote. You need to change with the times for your trade to succeed. Conventional ways of advertising is proving to be too expenses for many firms. A lot of time and money are being lost as content is designed and distribution is being carried out especially when you want to change the advertising message. This can consume a lot of days, weeks and months to become effective.
Signage companies in uae are able to make your sign board changes on demand to reveal up to date conditions. They will make a digital signage that adjusts to competition immediately, decrease any unnecessary inventory, and taking advantage of what is going on locally and in the news. Remember that a sign board is the look of your company and most customers judge a firm by its looks. The first impression is very important to a customer, and that is exactly what a digital signage Dubai does. The signage is a branding tool and therefore it should be attractive, readable and visible enough to make your company get recognition. The digital signage is what will make the public know that your company exists and the services that you offer. The signage is your sales man found on the road side. Talk to signage companies in UAE to get the kind of sign that will make your company visible. Try them today and you will never regret.
Find more information relating to signage dubai, and sign board companies in dubai here.
Global Digital Signage Industry Analysis and Forecast 2015 – Acute Market Reports
2015 Global Digital Signage Industry (http://www.acutemarketreports.com/report/digital-signage-market) Report is a professional and in-depth research report on the world’s major regional market conditions of the Digital Signage industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China).
The report firstly introduced the Digital Signage basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, capacity utilization, supply, demand and industry growth rate etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.
The report includes six parts, dealing with: 1.) basic information; 2.) the Asia Digital Signage industry; 3.) the North American Digital Signage industry; 4.) the European Digital Signage industry; 5.) market entry and investment feasibility; and 6.) the report conclusion.
Part I Digital Signage Industry Overview
Chapter One Digital Signage Industry Overview
1.1 Digital Signage Definition
1.2 Digital Signage Classification Analysis
1.2.1 Digital Signage Main Classification Analysis
1.2.2 Digital Signage Main Classification Share Analysis
1.3 Digital Signage Application Analysis
1.3.1 Digital Signage Main Application Analysis
1.3.2 Digital Signage Main Application Share Analysis
1.4 Digital Signage Industry Chain Structure Analysis
1.5 Digital Signage Industry Development Overview
1.5.1 Digital Signage Product History Development Overview
1.5.1 Digital Signage Product Market Development Overview
1.6 Digital Signage Global Market Comparison Analysis
1.6.1 Digital Signage Global Import Market Analysis
1.6.2 Digital Signage Global Export Market Analysis
1.6.3 Digital Signage Global Main Region Market Analysis
1.6.4 Digital Signage Global Market Comparison Analysis
1.6.5 Digital Signage Global Market Development Trend Analysis
View Full Report: http://www.acutemarketreports.com/report/digital-signage-market
Chapter Two Digital Signage Up and Down Stream Industry Analysis
2.1 Upstream Raw Materials Analysis
2.1.1 Upstream Raw Materials Price Analysis
2.1.2 Upstream Raw Materials Market Analysis
2.1.3 Upstream Raw Materials Market Trend
2.2 Down Stream Market Analysis
2.1.1 Down Stream Market Analysis
2.2.2 Down Stream Demand Analysis
2.2.3 Down Stream Market Trend Analysis
Part II Asia Digital Signage Industry (The Report Company Including the Below Listed But Not All)
Chapter Three Asia Digital Signage Market Analysis
3.1 Asia Digital Signage Product Development History
3.2 Asia Digital Signage Process Development History
3.3 Asia Digital Signage Industry Policy and Plan Analysis
3.4 Asia Digital Signage Competitive Landscape Analysis
3.5 Asia Digital Signage Market Development Trend
Chapter Four 2010-2015 Asia Digital Signage Productions Supply Sales Demand Market Status and Forecast
4.1 2010-2015 Digital Signage Capacity Production Overview
4.2 2010-2015 Digital Signage Production Market Share Analysis
4.3 2010-2015 Digital Signage Demand Overview
4.4 2010-2015 Digital Signage Supply Demand and Shortage
4.5 2010-2015 Digital Signage Import Export Consumption
4.6 2010-2015 Digital Signage Cost Price Production Value Gross Margin
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Chapter Five Asia Digital Signage Key Manufacturers Analysis
5.1 Company A
5.1.1 Company Profile
5.1.2 Product Picture and Specification
5.1.3 Product Application Analysis
5.1.4 Capacity Production Price Cost Production Value
5.1.5 Contact Information
5.2 Company B
5.2.1 Company Profile
5.2.2 Product Picture and Specification
5.2.3 Product Application Analysis
5.2.4 Capacity Production Price Cost Production Value
5.2.5 Contact Information
5.3 Company C
5.3.1 Company Profile
5.3.2 Product Picture and Specification
5.3.3 Product Application Analysis
5.3.4 Capacity Production Price Cost Production Value
5.3.5 Contact Information
5.4 Company D
5.4.1 Company Profile
5.4.2 Product Picture and Specification
5.4.3 Product Application Analysis
5.4.4 Capacity Production Price Cost Production Value
5.4.5 Contact Information
About Us:
Acute Market Reports is the most sufficient collection of market intelligence services online. It is your only source that can fulfill all your market research requirements. We provide online reports from over 100 best publishers and upgrade our collection regularly to offer you direct online access to the world’s most comprehensive and recent database with expert perceptions on worldwide industries, products, establishments and trends. Our database consists of 200,000+ market research reports with detailed & minute market research.
Our market research professionals have detailed knowledge of the publishers and different kinds of reports in their particular business domains. They will guide you in finding the complete range of available market research reports, review the scope and procedure of the research studies that you select, and provide you guidance in order to assist you in taking the correct business decisions related to the purchase of the market research reports.
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Mr. Chris Paul
Office No 101, 1st Floor,
Aditi Mall, Baner,
Pune, MH, 411045
India
Toll Free(US/CANADA): +1-855-455-8662
Email: sales@acutemarketreports.com
Website: http://www.acutemarketreports.com/
Digital Signage Fulfils Many Marketing “Roles”
Digital signage, with its eye-catching video played on state-of-the-art monitors, can play many roles in a retail store – roles that have at one time or another been filled by various sales staff. The advantages of relying on digital technology to deliver your messages to customers are pronounced. Not only will you be able, able to deliver your message more economically and efficiently, in most instances, but you can be assured that the content of the marketing message that is delivered is both consistent and effective.
Consider some of the marketing roles that digital signage can fill:
“Attractor” – Gone are the days of the shill and the hawker standing on the street touting the goods and services for sale and trying to entice passersby into your store. Except for the novelty effect – what’s old is new again – paying someone with a sandwich board to draw customers has been wholly replaced by display windows and advertising displays. Storefront monitors displaying digital advertising allows you to craft the message you wish to deliver to window-shoppers and the foot traffic that passes by your retail outlet.
“Ambassador” – Digital signage can be configured to greet and direct customers or clients to customer service counters, self-service kiosks or sales staff. Efficiency is heightened by having sales staff interact with customers in the display areas or aisles where purchase decisions are being made, rather than greeting each customer at the entrance. While greeters might still be used, customers can be directed to the areas where the products and services are located, rather than being faced with and politely deferring the ubiquitous “Can I help you?” question, with the perfunctory “No thanks, I’m just looking,” response.
“Wayfinder” – Digital signs and content can be configured and located to give directional information to customers, directing them through the retail outlet to the product aisles they are looking for. By shaping traffic and directing traffic flow, wayfinding technology can help customers find the products they are looking for quickly and easily, enhancing the customer experience and freeing up sales staff to wait on customers who have found the products they are looking for and are making their purchase decision.
“Signaler” – The content of your digital advertising can be focused on promoting particular products and sales items. Monitors and digital displays can provide real-time promotion of products and promotions in real time, allowing promotion of sale products and products that may have limited shelf life.
“Closer” – Digital signage is particularly effective at the point-of-purchase and can be used to promote impulse purchases at a sales counter, as well as providing repetition of sales messaging that has already been presented to your customers throughout their shopping experience.
Used consistently, digital advertising can guide customers through their retail shopping experience, providing focused and consistent marketing from point of entry to point of sales. In addition to presenting a strategically thought out marketing message, the consistency and measurability of digital signage allows you to continuously improve its effectiveness. The metrics provided through advanced digital advertising software enables you to see what is – or isn’t – effective in converting customers to purchasers.
Far more effective than relying on traditional print advertising, the interactive nature of digital signage allows you to fill many of the less fruitful functions of your sales staff – attracting customers, greeting them, helping them find your products – and allows your sales people to concentrate on building customer rapport and converting that rapport into sales.
Digital signage has been shown to be effective in helping retailers build customer traffic, increase sales, improve inventory management and generate additional revenue.
For more information on digital signage please visit EK3 Technologies at http://www.EK3.com or call 1-866-353-8324 to learn more about business solutions and services that capture your audience and deliver your message.
Example Digital Signage – Dental
inVoke Marketing – Dentist digital signage is a unique and creative way to attract attention. The ability to update content instantly or schedule advertising through the day. A digital display that uses a combination of high quality images and videos can have a powerful influence on buying decisions. This is the perfect mechanism to project the right image to visitors, clients and employees.
Video Rating: / 5
the-otherside: Airport Terminal / Interactive Art Installation / Digital Signage
IDLE TIME is digital art; a fine-art series of video depictions that speaks to a contemporary idea of what a portrait is. Today’s society consumes new information digitally, instantly, constantly. The viewer expects to be stimulated by streams of content before attention is diverted. IDLE TIME adds a dimension to standard portraiture.
This is an interactive art piece using portraits which activate using motion sensors.
The photography was beautifully shot by Braden Summers.
Interactive Digital Signage – W San Francisco Concierge Board
http://www.janusdisplays.com
Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.
But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their menu in some sort of glassed frame beside the door. But honestly, how effective is that?
Poorly lit signs are tough to read, and besides, selecting a restaurant is as much an emotional experience as it is an intellectual one. Relying on a printed menu to convey the substance of the restaurant’s fare puts an undue amount of faith in the ability of those reading the menu to connect the written word -say, Chicken Cordon Bleu- to a past memory of a personal experience with the dish, and under the best circumstances conjure up a pleasant memory of a satisfied palate. That’s asking a lot of a few, dimly lit, words that are likely printed in a cursive font that’s difficult to read even under good circumstances.
Why not set aside that tradition and consider a more effective approach? Why put digital signage tools to work to convey a glimpse of the cuisine on the menu? Even if there is no such thing as “smellovision” -negating using the digital sign to convey the aromas of the kitchen, watching video of steaks searing on a fiery grill or a chef assembling a delicate French pastry is far more powerful in winning customers than simply the printed page of a menu.
In these applications, digital signage becomes a dynamic digital menu board, not only capable of presenting text to convey the menu, but also a video display offering potential patrons a preview of what lies beyond the door. Just as a digital sign in other applications can be divided into zones to playback video and scroll text, dynamic digital menu boards can be divided into sections devoted to text to display menu lineups, video playback of food preparation, brand graphics and even scrolling text to promote special offers.
But that just scratches the surface of the true power of dynamic digital menu boards. Like other digital signs, these digital menu boards are easy to update, based on the time of day. Thus, breakfast displays give way to the lunch menu as the morning passes, which in turn is replaced with the dinner menu. Along the same lines, digital menu boards make it easy for restaurant managers to change the menu to promote the specials for the day.
Dynamic digital menu boards also offer another powerful tool: a newfound ability to direct customers towards higher margin items. Before a waiter or waitress ever greets a patron at the table and begins reciting the day’s specials, digital menu boards have the ability to influence those patrons to begin thinking about specific menu items -i.e. those promoted with video- on the digital menu board. With the seed of a menu selection planted, the waiter or waitress can fill in the details and help the patron decide.
Another major advantage of dynamic digital menu boards is their ability to be controlled and monitored from a central location. While this many not be much of an advantage for a mom-and-pop operation, chain and franchise operations with hundreds or even thousands of individual restaurants can ensure consistency in their on-premise messaging and remotely monitor playback for quality control. They can even customize it to take advantage of local or regional opportunities.
Whether it’s enticing patrons to choose to eat at a particular restaurant, dayparting messaging to reflect the appropriate meal of the day, promoting higher margin menu items or ensuring consistency of messaging around the country from a central location, dynamic digital menu boards offer significant advantages to restaurant managers over traditionally displayed menus. Perhaps now is the time to put those advantages to work at your restaurant before the establishment down the block does.
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media . Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons.