Tag Archives: Signage

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Communication via Digital Signage Vs Static Signage

With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage.

Advantage of Digital Signage over Static Displays

Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are;

* Versatility and Cost- Efficiency
* Time Saving
* Improved Sales and Return on Investments (ROI)

The Gaps Digital Signage fills that Static Displays have left behind

Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes digital signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI.

How Digital Signage Saves Cost?

Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.

As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.

So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.

Digital signage is made up messages and content distributed by electronic signs, you can display and control the message in an effective and rapid manner.
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Through digital signage network manager manage digital signage anytime from anywhere

People across the globe want to use digital signage network manager because it tenuously scrutinize, control and actively manages their entire digital signage. One of the best parts of the signage network manager is that, promoters can manage and operate digital signage from their comfortable zone.

As you know that digital signage are placed or installed in the remote area, which is very difficult for the advertising companies or their representatives to operate or handle same manually, but the unique quality of digital signage network manager make the managing process or access very simple as now, the advertisers can access and also change digital signage from their office without visiting the site because it is connected through internet network.

Before the advent of digital signage network manager, we need to search a place for placing a digital signage which can easily be accessible and advertisers can also reach easily, but now you do not have think about it because through network manager, we can manage digital signage and make changes as per your desire. It can be off or on as per the instruction of the clients.

We all know that placing a digital signage network is not an easy task. We have to spot the area which is easily accessible. aA digital signage network manager needs to consider many things including budget and also knowledge of effective operation. Digital signage is very effective tool of advertising because if it is effectively managed, it makes advertising effective, result oriented and also cost effective.

Several factors lead an individual to set up or install a digital signage network. The digital signage network managers want to use promotional based revenue model as a result they are showing their interest in providing space to promoters and they are displaying ad in as many locations as they can. On the other hand, spot owners may be interested in generating ad revenue or wanted to promote their products, service or business.

There are several places to install digital signage, but the most effective and preferred spot is public place. The motive behind placing the signage ad in a public is to get maximum attention of the target group. This is the only way by which a promoter can endorse the products, service or business of their clients in the most effective and successful miner. Placing an ad in public place is not an important, but spotting the right place for placing an outdoor digital signage is significance because if it is not placed while considering the target, then it is quite clear that products will neither get attention nor the customers. So you can manage digital signage with help of network manager and promote business and increase profit.

The author specializes in, Digital signage software, relationship and offers many valuable tips. But if you want to know more aboutinteractive digital signage then please visit http://www.truknox.com
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Digital Signage in Movie Theaters

Within theaters, movie posters are quickly becoming an advertising medium of the past. While they used to be effective in luring moviegoers to the theater, digital signage has made them seem dated and dull. The drawbacks of using movie posters to advertise upcoming films is that the posters are static, costly and can easily become useless when consumer tastes change (which happens quickly in the movie business). Digital signs attract attention. Once installed within a theater, they can be a cost-efficient way to market to a captive audience. Below, we’ll explore how movie theaters are using digital signage to increase their revenue, encourage customer loyalty and react quickly to consumer preferences.

Digital Signs At The Concession Stand

When moviegoers visit a theater’s concession stand, they effectively raise their hands and identify themselves as willing customers. Digital signs can be placed throughout the concession stand to advertise drinks and food items. Because these purchases are mostly impulsive, it’s a prime opportunity for theater owners to cross-sell or upsell customers. A customer can be easily encouraged to add a bag of candy when ordering a bucket of popcorn. They can be enticed into ordering large drinks for a family rather than medium-sized drinks.

Executed properly, digital signage can be used to increase the average order amount. Because most items sold at a theater’s concession stand are already highly-profitable, increasing the average order amount can have a dramatic effect on profits.

Cross-Promotion Of Movies

Consumers’ movie preferences can be fickle. They can change as a result of a star’s recent public escapades or a well-executed media blitz. Action movies may be popular one week and romantic comedies the next. This is the downfall of using static movie posters. In addition to the high cost of designing and printing the posters, their “shelf life” is unpredictable. If an upcoming movie’s star loses public support, the poster can become a drain on the theater’s available advertising real estate.

Digital signage has a key advantage in promoting current and upcoming movies while having the ability to react to the public’s fickle tastes. If a movie (or its star) falls out of favor, the signs (message boards, LCD screens, plasma TVs, etc.) can be changed quickly to market other movies.

Multiple Targeted Messages To A Captive Audience

Moviegoers are essentially a captive audience. Once they enter the theater, they don’t leave until they have watched the movie. During that time, they may wait at the concession stands, loiter in the hallway before entering the auditorium, or visit the restrooms. This provides theater owners with the opportunity to market to a targeted audience.

Marketers know that once a customer has purchased an item (in this case, a movie ticket), they become a more valuable prospect for additional products or services. Digital signs can be used to leverage this opportunity. They can promote food items sold at the concession stand, upcoming movies and other products sold at the theater.

Increasing Revenue With Digital Signage

While installing a network of digital signs throughout a movie theater requires an upfront investment, it can significantly lower the cost of marketing to moviegoers. Messages that promote movies and concession items can be displayed to an audience which has demonstrated a willingness to spend money on similar products. That can have a considerable impact on a theater’s revenue.

Digital signage also allows movie theater owners to react quickly to consumer preferences. By controlling the network of digital signs from a computer, the content that is broadcast on the signs can reflect trends and tastes in real time. While movie posters will likely always have a place in the promotion of films, theater owners are discovering that digital screens are a more effective use of their limited advertising real estate.

Four Winds Interactive is a leading provider of digital signage software networks and software.
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ELECTRONIC / DIGITAL BUILDING DIRECTORY SIGNAGE SOLUTIONS

LET YOUR BUILDING STANDOUT FROM THE REST
interactive touchscreen electronic digital building directories for corporate buildings offices (2)Property and facilities managers often struggle to keep their traditional building directories up to date and attractive. Needless to say that failure to do so, will leave your visitors confused and frustrated.
Our Electronic Building Directory Solutions helps to solve this dilemma by transforming your mundane list of names and locations to a colorful, dynamic, and interactive graphical presentation.

Electronic Building Directory Solutions

Interactive Touch Screen Building Directory Systems

Digital Touch Screen Building Directory Signage

Digital Building Directories

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An Overview of Digital Signage

As the cost of advertising continues to increase, companies are pursuing alternative methods for getting their message in front of people. Direct mail campaigns, billboards and buying space in magazines and newspapers are all still viable channels of marketing. However, advances in electronic broadcasting have opened the door to new, cost-effective options. Digital signage has quickly become a staple in the marketing budgets of companies of every size. Businesses have discovered that they can leverage their advertising reach by deploying these signs. Below, we’ll describe the benefits of using digital signage, potential applications and how the technology can boost your ROI.

What Is Digital Signage?

At its simplest, digital signage is the use of multimedia displays for the purpose of broadcasting a message. The broadcast can be used for marketing objectives, customer service, or to communicate any type of information to an audience. Some solutions employ unsophisticated message boards. Others are deployed across a network of hundreds of plasma screens. In each case, the signs are typically controlled remotely by a computer. The messages that are broadcast onto the signs are programmed on the computer and can be changed instantly.

Benefits Of Using Digital Signage

Digital signage offers a number of attractive benefits. First, businesses are using the technology to expand their marketing reach. The costs of using the signs is often far less than purchasing advertising in other media (such as magazines). Second, the content that is displayed onto the signs can be modified within seconds. Because the content is controlled and broadcast remotely from a central computer, a broadcast to a network of hundreds of signs can be altered easily. Third, digital signage allows organizations to communicate messages that are designed to leverage consumer behavior. For example, a message can be broadcast to mall shoppers about a sale at one of the stores within the mall.

Ways To Apply The Technology

While many companies have been using digital signage for marketing purposes, it has several other applications. The technology can be used to communicate information. For example, airports can display “real time” data about arrival and departure times. The signs can also be used to reduce the cost of hiring employees. Rather than hiring people to manage a kiosk for answering customer questions, an interactive plasma screen can be a cost-effective alternative.

Digital signage is also being used increasingly within businesses in which customers wait for service. For example, restaurants can deploy signs that entertain those who are waiting for a table. Movie theaters can display movie trailers and ads for concession stand items for customers who are waiting to enter the theater. Theme parks use digital signage to help those who are waiting in line to pass the time. Companies are also beginning to take advantage of branding opportunities. Digital signs can be placed throughout a store or venue to constantly market that venue’s brand, thereby encouraging customer loyalty.

Boosting ROI By Lowering Costs

One of the largest expenses for businesses is the cost of communicating with its audience. That communication includes advertising, brand-building, or simply distributing information to customers. Digital signage can increase a company’s return on investment by reducing these costs. Advertising messages can be deployed dynamically from a centralized computer. A company’s brand can be supported perpetually without the need to purchase magazine space. Digital signage can also replace employees to help customers with directions, product details and other information.

Businesses continue to realize the advantages of using digital signage to broaden their reach while lowering their cost of doing so. Meanwhile, the technology behind the medium continues to drive prices downward. As companies seek more cost-effective ways to market their products and communicate with their audiences, digital signs are likely to become a primary marketing channel.

Four Winds Interactive is a leading provider of digital signage networks and software.
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Enhance the experience of the user with right digital signage

Today, without digital signage, you cannot imagine to make effective connection with your customers, employees, students, patients etc. It has been found that whether it is in shopping mall, hotel, airport or restaurant, digital signage has made it presence felt by offering more than the traditional static message that we are used to seeing. There have been great innovations in technology. Now people are embracing complimentary technologies that can invoke a reaction and provide instant benefits and positive experiences to the user and also the network owner.

There used to a time when businesses and other institutions depended on static messages which had to be changed manually. The impact of the message was limited and hence there was less benefit for the businesses and other institutions. But things have changed over the years. Digital signage has replaced the static boards and all kinds of organizations have liked it. A digital signage is highly interactive and it displays business message and other information on a regular basis. You can find this innovative medium in so many departmental stores, offices, hospitals, colleges, airports etc. It has helped in engaging targeted audience with right kind of message and updates. This has helped people to understand the services of their preferred company in a better way. But the interactive display board is as good as your software that runs it. It means you should give importance to the software. You cannot use low-cost software to accomplish your business needs. It can affect your business in a big way and also affect the delivery mechanism. Most of the businesses are using digital signage software for their project needs. Today’s business owners are well-educated and they shop for the idea software at the right place. You can find a wide range of good digital signage software in the market. The software is now available to small and large businesses and other corporations. Whether your goal is to increase sales, increase your profit share, engage or entertain customers to reduce perceived wait times, cross-sell, build shopper loyalty, educate, or motivate, the tech-savvy programs can offer the ideal connection. Your business will immensely benefit if you use effective digital signage software for your projects. With it, you will be able to manage, maintain, and change the things that are being displayed on your screens. It will also help you to save a lot of time, because you don’t have to manually edit the contents that are saved in your media player, and you just have to simply configure the software to run it in the ideal manner. When you hire any company for your digital signage needs, please make it a point to go through their case studies, press releases and also the portfolio. This will help you to pick the right company for your specific business needs.

The author specializes in Digital signage software, relationship and offers many valuable tips. But if you want to know more about