Category Archives: Digital Signage

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Standalone Digital Signage Or Networked Digital Signage

Digital signage hardware comes in many guesses from indoor and the much more expensive outdoor digital signage, there are even more differenced the location.

Standalone digital signage.

This can be an indoor digital poster or an outdoor LCD enclosure that is equipped with a standalone media player. These range of products have many advantages, firstly the cost is very attractive and secondly they are easy to configure with little if any technical knowledge required.

Working from a media player that has the adverts loaded on to a memory card and it locked into the player allows for fast and affordable signage solutions, to update the content you can either add fresh content to a new memory card and then swap them for the old memory card or the content can be added to a flash drive that is then plugged into the media players USB port and the copy the content to the memory card already in the player.

Networkable digital poster.

As the name suggests this hardware is more expensive as it has built in extra technology such as the ability to connect to either a wired or wireless network making updating content simply and fast. These are ideal for multiple locations in a mall for instance as the labour time to update the content would cost more than the added network technology.

Just like network cabling an office, all you need is an outlet near the location of the digital sign and then just plug the hardware into the network and then from the central network office you should be able to see the IP addresses of the new signs and from here you can add the content.

Now updating contnet can be as easy and simple as FTP’ing a page to a website, using these new wireless LCD advertising displays, these are more convenient than the USB units and only cost around 15% for the convenience of remote updating content as well as being able to schedule the ads to run and update at set times throughout the digital signage network. Every business person can see the advantage of digital signage and how it can be used, now can you see how it could help you?

Graham is a technical author on the topic of digital signage as well as owning one of the world’s leading manufacturers of LCD enclosures, this range of LCD enclosure are used throughout the world.

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Whitlock Announces the Acquisition of Certain Business Operations of Xerox Audio Visual Solutions (XAV)

Richmond, VA (PRWEB) July 14, 2014

Whitlock is pleased to announce the acquisition of certain business operations of Xerox Audio Visual Solutions (XAV) from Global Imaging Systems (GIS), a wholly owned subsidiary of Xerox.

While XAV had built a strong audiovisual business with increased emphasis on enterprise and government customers, after strategic review, GIS decided that XAV did not align with the rest of its extensive business services portfolio.

“Whitlock has a strong commitment to culture and a long history of organic growth, but this opportunity with XAV matched perfectly with our core business principles and values,” states Doug Hall, Whitlock’s CEO.

In deciding to transition out of the business, GIS sought a company that could ensure its audiovisual customers would continue to enjoy excellent service and its employees could continue to develop and grow their careers. Whitlock is able to offer great benefits to both, including a proven track record, financial stability and an expanded footprint for improved service and support nationally and globally.

A number of XAV operational employees will become Whitlock employees, with customer relationships and existing contracts being assigned to Whitlock. XAV business operations in Florida, Georgia, Alabama, North Carolina, and Pennsylvania will further strengthen Whitlock’s national service delivery to enterprise customers.

“Whitlock’s mission is to retain, acquire and develop mutually rewarding customer partnerships and the most respected workforce in the industry,” Doug explains. “The XAV addition has provided an opportunity for Whitlock to acquire some exceptional employee talent and customer relationships which are complementary to our existing business.”

“The more we met with XAV leadership, mutual respect grew into excitement about our common cultures and strategic direction,” adds Roger Patrick, Whitlock’s COO. “We were more aligned than we could have imagined, and the merging of our teams will allow Whitlock to quickly scale in key markets and offer the talented XAV workforce a place to develop their career paths, contribute to best practices and continue to deliver outstanding customer experiences.”

As of today, Whitlock has 20 U.S. locations and more than 700 employees.

About Whitlock

Whitlock is a Global Audiovisual (AV) and Unified Communications (UC) Solutions Provider, specializing in collaborative technology design, integration and managed services. The company helps customers meet goals, drive action and improve efficiency by streamlining interactive technologies and standards. Areas of expertise include enterprise videoconferencing, unified communications, digital media, digital signage, video walls and projection technologies. Whitlock also offers follow-the-sun 24×7 service level agreements as well as onsite and remote AV/NOC support. Whitlock serves customers from 20 U.S. locations, plus a worldwide delivery partner network through the Global Presence Alliance.

About Xerox Audio Visual Solutions

Since 1981, Xerox Audio Visual Solutions (XAV) has been a premier provider of Audio Visual and Digital Communication Technology. XAV has offered a comprehensive portfolio of collaboration solutions, changing dramatically the way education, commercial, military and government communicate and share ideas. XAV was a wholly owned subsidiary of Global Imaging Systems, a Xerox Corporation company.







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Server-Grade Mobile Computer Puts Vehicles Under Close Surveillance

Fremont, CA (PRWEB) July 10, 2014

NEXCOM has released the in-vehicle computer VTC 7200 series to keep vehicles under close watch. Featuring server-grade functionality, the VTC 7200 series have broad applications including real-time remote video streaming, license-plate recognition, fleet telematics, and in-vehicle infotainment. The VTC 7200 series is ideal for use in public transits, law enforcement, and handling and transportation of dangerous and valuable items.

The VTC 7200 series encompasses three powerful hardware platforms based on the 4th generation Intel® Core™ processors—VTC 7200-BK, VTC 7210-BK and VTC 7220-BK. Packed with high computing performance and superb graphics capabilities, the VTC 7200 series can decode multiple video streams to help a driver monitor vehicle’s surroundings and interior from multiple angles; it can read license plates to help police identify a vehicle of interest; it can also be used as bus signage to keep passengers informed and entertained.

Designed for vehicle applications, the in-vehicle computer series is outfitted with GPS, G sensor, digital inputs and outputs, and CAN 2.0B with optional OBD II support. In addition to tracking vehicle location and movement, the VTC 7200 series can harness a wide variety of dynamic vehicle information, including vehicle health status, a truck’s payload capacity, and tank temperature. The VTC 7200 series can help exam a vehicle from the inside out to improve fuel efficiency, to reduce vehicle wear and tear, and to enhance driving safety.

Furthermore, the videos and information can be stored locally and shared with a remote center. The in-vehicle computer series can connect to up to four networks with a combination of 3.5G, LTE, and Wi-Fi for high-speed transmission of large volumes of data, allowing a dispatcher to remotely monitor a vehicle, to talk to a driver if necessary and better still, to wake the in-vehicle computer with SMS if it is turned off. As for local storage, the VTC 7200 series, ranked the highest for vibration durability among all VTC models, can provide large storage capacity with two swappable HDDs, slashing storage cost for users.

The VTC 7200 series is available with a choice of 4th generation Intel® Core™ i7-4650U, i5-4300U, and i3-4010U processors. Two PoE switches, the 4-port VES S30-4S and 8-port VES S30-8S, are available as companion devices to simplify the connection of peripherals.

About NEXCOM: Founded in Taiwan in 1992, NEXCOM’s mission is to be an innovative supplier in vertical application markets. NEXCOM gains a stronghold in vertical markets with its industry leading products across five business units, including industrial computers, in-vehicle computers, multimedia, network and communication, and intelligent digital security. NEXCOM serves its customers worldwide through its subsidiaries in seven major industrial countries.







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CIR Announces July 16, 2014 Date for Webinar on Active Optical Cabling

Charlottesville, VA (PRWEB) July 07, 2014

CIR has announced that the firm will host a webinar on Wednesday, July 16th at 1:30 PM EDT to present findings from the company’s ongoing coverage of the active optical cabling (AOCs) market. The firm has recently issued two reports that address data center applications and personal computing, consumer electronics and digital signage. Persons interested in registering for the webinar may do so at:

https://attendee.gotowebinar.com/register/7570289649236135938

About the Webinar:

Markets for Active Optical Cabling: Critical Opportunities

July 16, 2014 at 1:30 pm EDT

This webinar will introduce CIR’s latest reports: Active Optical Cable Markets and Opportunities: 2014 to 2024

Volume I – Data Center Applications

Volume II – Personal Computing, Consumer Electronics and Digital Signage Applications

In this webinar, CIR President, Lawrence Gasman, will discuss how he sees the evolution of active optical cable (AOC) market in 2014 and beyond. Among the topics covered in this Webinar will be:


    How new opportunities are appearing for AOCs outside of the data center in digital signage, personal computing and consumer electronics

    Major product changes within the AOC space as 40 Gbps, 100 Gbps and high-speed IB connections become commonplace in the data center

    How the AOC market will be impacted by the arrival of all-optical data centers

    Impact of Chinese suppliers and other new entrants into the AOC space

    How macro-trends such the advent of SDN, virtualization, Internet-of-Things (IoT) and ultra-high definition TV will affect AOC demand.

    How AOCs of the future will evolve around consumer electronics standards such as such as USB and HDMI?

    Supply chains and branding evolve for AOCs

This Webinar will also share some of CIR’s current market forecasts for AOCs, with a discussion of how these break out by data rate, standards/MSA and length.

CIR has been providing market coverage of Active Optical Cables (AOCs) for more than six years, as this market has continued to grow and attract new entrants. CIR’s annual report on AOC market opportunities is now widely regarded as the most authoritative market forecast and technology assessment in the AOC space and is read by business development and marketing executives in cabling, component and equipment firms throughout the world.

This Webinar report is primarily focused on business strategy, analyzing the sectors of corporate networking in which AOCs are likely to find a market and identifying the main opportunities markets.

For additional information about CIR please visit the firm’s website at http://www.cir-inc.com.







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The first annual US Banking Social Media Report from DigitalMR and Cicero to show that American Express has the biggest Twitter presence

(PRWEB UK) 21 August 2012

DigitalMR and Cicero analysed over two million online customer comments regarding the main US banks and associated financial services companies from April 2011 to March 2012. The new report (powered by SocialNuggets) analyses customer comments posted via a range of relevant finance related websites and open access social media platforms, including Twitter. It measures not only the number of comments posted by consumers on the internet, but also sentiment – whether these posts are positive or negative The full report will cover:

    Customer insights that can help banks shape their marketing and PR strategies
    Share of voice for top 20 banks
    Net Sentiment Score (NSS) for top 20 banks
    Top 10 Topics by number of mentions
    Individual focus on each of the top 20 banks
    NSS by Topic
    Top social media sources by number of mentions
    Breakdown of customer sentiment on Twitter
    Recommendations on strategy for the use of Social Media Research.
Please register here to receive advance free data from the forthcoming report.

DigitalMR Commercial Director, Tom Hogg, commented: “With Twitter becoming such a major communications channel for customers, banks really need to monitor and respond to what is being said about them, to drive the Twitter agenda for their brand”.

Report Highlights

The Top 3 most Tweeted Banks

1)    American Express 23.3%

2)    Bank of America 19.5%

3)    Citibank 18.5%

The report will measure, not only the number of Tweets posted by consumers, but also sentiment. Of the total Tweets analysed, a quarter were positive, 16.5% negative, 4.3% mixed, while over half (54.4%) were neutral in tone.

Results are based on comments posted by consumers on the major US banks and financial services providers including: CitiBank, Bank of America, Wells Fargo, US Bank, American Express, HSBC, Capital One, Barclays, JP Morgan Chase Manhattan, Morgan Stanley, TD Bank, PNC Bank, Regions Bank, Discover Bank, Suntrust Bank, Bank One, Orchard Bank, Countrywide Bank, Key Bank USA and Sovereign Bank.

Contact

Tom Hogg

thogg(at)digital-mr(dot)com,

tel: +44 (0) 7580 581 109

http://www.digital-mr.com

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Cicero

Cicero is an international consultancy specialising in corporate communications, digital strategy, government affairs and research services for policy, business and consumer audiences. Our sector focus on financial and professional services provides clients with detailed insights into the issues which shape their marketplace with award-winning outputs aimed at a wide-range of targets including the media, public policymakers and regulators.

About SocialNuggets

SocialNuggets technology delivers real-time market intelligence for fast moving industries by analyzing data from various social media sources with a mission to liberate social media data and sentiment analysis for use in real-time research of brands, products and features. SocialNuggets delivers ready to use market intelligence for various industry verticals including consumer electronics and banking. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a full access to our data warehouse for analysis and integration with customers’ data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit http://www.SocialNuggets.net







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THE DIGITAL AGE- DIGITAL SIGNAGE

Introduction

 

There are arguments about the forms of promotions a product should follow. The presentation of the forms is also important and in this cacophony of importance the prime issues are sometimes forgotten. There may be debates about the content of a promotion but presenting medium of that promotion is also important. There are visual medium, audio or print which is a part of the visual but is considered a separate one. Similarly moving pictures and still photographs cannot be put in the same category though are part of the same medium. The factors are serious issues both to customer and target consumer so that a later day cat fight does not start among the concerned parties. The objective of a promotion is to generate maximum revenue from minimum investment and to get that the analysis is done so that it is finalised whether a place can be promoted through Digital Signage or Banners and Signs. 

 

Description

 

Putting a promotion appropriately in a medium is tricky. Some formulae that work in a medium do not guarantee the repeat success in all other mediums or forms of the mediums. So a person should have a thorough knowledge in the particular domain to be productive and be a success. The yields are different in different forms. The discussion on mediums continues and all are participating. Some of the places are not suitable for Digital Signage but are appropriate for Banners and Signs . The issue is to identify some theory that works.

 

For choosing a way of display it is imperative to go through a planned and methodical survey or scrutiny of the locality under focus. The factors that are needed to keep focus on are the annual income of the locality, population purchase capacity, educational progress the locality has made in a given period of time, whether there is any record of social unrest or the number of high income people. Caution is needed for the secrecy of information as all of these can be sensitive information and more important than putting  Exhibition Stands .

 

Depending on the above data decisions are taken. A company is not willing to spend high amount in promotion when the purchasing capacity or the returns from that area is not promising. Every promotion is about business and if that is not generated high end promotions are not worth. The options are then to Banners and Signs or exhibition Stands.

 

By character Digital Signage is different from the other two as both of them are physical promotions but this one is purely digital and though it has own logistical problems but the ways of use are more convenient and the displays even can be controlled from a remote place to alter as per the need of the hour. The other advantages of this display is that it can have moving narrative in the body to get a clearer message or promotion for the viewer, in clearer words even short ad movies can be put in the display and the sequence can also be controlled so that most impact can be made from the ads.

Easy display is leading manufacturer and exporters of Banner stands and Glass display cabinets.

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Images in Discounted Digital Board

They say, a person’s attention span is dwindling as technology progresses. Mainly, we are experiencing advancements in technology just because the human mind is demanding for more. The human mind has always wanted to make things better and make work a lot easier. This is why for most of us, technology races with lour minds. Whatever the mind could imagine, technology works double time to make it possible.

Right now, the World Wide Web is already considered as the marketplace of ideas. It is filled with various pieces of information that is shared with the entire humanity with just a click or two. However, the internet is not similar to our good old encyclopedia. The encyclopedia that is loaded with text and have less pictures. Nowadays, there is no such thing as text-heavy websites. Web pages are now created with as much picture as possible. A picture says a thousand words; this makes it more powerful than the written word, plus the fact also that many of us could not stand reading text heavy entries nowadays. Everything should come with a picture or else no one would take interest in reading it.

This is exactly what we should do when we are reporting something. Whether the report that we are making is for school or for work, it is better if we could embed some pictures in it. Pictures make everything more interesting. It is also because of pictures that most people nowadays could understand better the things that you are discussing. Pictures and other graphical tools are also the reason why slide show presentations made it big nowadays. However, for professionals, they find slide show inadequate. If only they could combine the ability to embed multimedia in slide shows and the spontaneous effect of the old fashioned white board, then it would be perfect.

Well, wish no more, for discounted digital boards are already here. It is a dry erase board that also allows you to include clip arts, pictures and other graphics in your present. It also allows you to import your computer files, annotate them and include the changes in your printed handout! You could even include your slide show presentation in the digital board! All of these could be electronically captured in vivid color in order for you to save, print or email them in various file formats in an instant. It is that fantastic. Discounted digital board makes reporting more versatile and easy. It put the ease in presentation making it more stress-free and insightful all in one blow.

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