Wayfair gets with the programmatic ad program

Wayfair gets with the programmatic ad program
Retailers are the biggest buyers of online advertising, accounting for 21% of total U.S. online ad spending in the first half of 2014, according to the Interactive Advertising Bureau. And retailers are devoting a sizeable chunk of their ad spending to …
Read more on InternetRetailer.com (press release) (registration) (blog)

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing
MarketingSherpa Summit 2016 will showcase some of the most successful digital marketing campaigns in email marketing, mobile, social media, list management and advertising. Summit will highlight award-winning case studies presented by brand-side …
Read more on SYS-CON Media (press release)

Facebook gaining ground on YouTube in video ads, report says
O) YouTube as an outlet for big companies to market their products via online videos, the fastest growing category of Internet ads, a report published on Monday said. The competition for video viewers opens up a new front in the clash between the two …
Read more on Reuters

Traditional Authentic Restaurant Gets a New Look with Digital Menu Board

Authentic Mexican restaurant converted its static menus dynamic marketing displays with a variety of specialties and promotional materials to attract customers, and provides other benefits such as editable menus on the Web, schedulable playlists, scrolling tickers and many other features that provided the flexibility to manage menu item, price and promotions.

Digital Corn recently installed digital menu board for Taqueria de Anda, an authentic Mexican restaurant began in 1980, who grew up in seven most popular places in the South CA. The owner of the restaurant Taqueria e Anda has seen the benefits of digital menu boards and decided to replace its traditional menu cards with dynamic DMB. Although the menu of store itself requires only one screen, an extra set was placed for promotions and other marketing purposes.

These two 42 “digital menu boards powered by SignageNow of Corndigital was installed above the register in front of the open kitchen area control replace traditional restaurant menu card. Thanks to the solution of two Ceres-88 digital media players and an MS-1000 subscription server (supports up 20 players), new digital menus are operational with informative content attract the attention of the client

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Since SignageNow management software Web content Corndigital allows companies the flexibility of the implementation of a combination of desired playlist in the day part in a moment, now the restaurant managers can make Update content anywhere with Internet access Digital displays can actually attract the eye balls customers with dynamic multimedia content carefully designed.; create great instant push for sales items. A screen to showcase the restaurant’s menu, and the other displays a variety of content, including specialty, promotional items and even local events such as the next Feliz Aniversario of Bicentenario De Independencia ‘s Day festivals independence celebration.

Not only is the digital menu boards have given the store a clean and neat, it also allows the restaurant to communicate with customers more effectively with the channels of space and limited communication. It is also a powerful vehicle for transmitting daily and weekly promotions to cause customers to return for more bargains. In addition, digital menu boards not only helps restaurant owners to cut savings in printing costs, headaches of maintenance and replacement, but also provides a more efficient and direct communication with our customers day after day.


For more information digital displays please visit href=”https://dev.digitalsignagereport.com/wp-content/uploads/2014/11/www.corndigital.com”>http://www.corndigital.com/

The Right Message Gets the Right Results

As a telemarketer, you probably have dozens and dozens of experience of answering machines that answer your calls instead of real people. This may be very depressing on your part since you really want to make that sale. Nowadays a lot of people don’t spend much time in their own homes that’s why you get that “Please leave a message after the beep” message all the time. So how can you make that sale knowing most of your calls will go through an answering machine that will answer your call? All is not lost. As a telemarketer from a respectable call center, you just have to leave the right message to the right kind of people. For example, you call someone from a reputable company with intent of selling some of the products that you have on your product line-up. Don’t let them immediately know that you want to sell them something. Instead, try to tell them that you’re interested in talking about their company like what they do or what are their goals. Try to sound something like this: “Good day, I was looking around the internet and saw your website for your company. I’m interested in what your company does. Maybe we could meet sometime, just give me a callback. Thanks!” As you can see on this message that you would sound like you just wanted to meet the person and talk about their company. Most prospect customers, especially those with companies and businesses, would not be able to resist the opportunity to deal business transactions with other people, especially if it’s a chance for the company to financially gain with the outcome of the transaction. If you can, try to tell them about what you are offering them only when they ask. Also, here’s another example: “Good day, my name is —– and I represent a company called —- We cater to the needs of people especially with your stature. We have a lot of products in store that you may be interested in. Just give us a callback anytime so that we can discuss the business deal. Thanks.” The example above is not a very good way to start selling something since you already want to sell the product even at the start of the call. Most people, with business or not, will just stop your message half-way through and just skip to the next one if they hear this type of message. So always remember to plan what you’re going to say to get that necessary sale. You can also try teleprospecting first before you do any actual telesales ventures. When we say teleprospecting it means that you will first gather information about possible leads for you to sell your products and services effectively and to the right kind of people. This can also act as your research material so you would know how to rub your potential clients the right way. Remember that most people hate the idea of other people trying to sell them something but love the feeling and power of buying something. Most people are natural born shoppers. You just need to know what they want to shop. Just build a strong relationship first by leaving a message, then when your client calls back you can now build rapport in order to find out their needs so that you may be able to find a solution to their problems by the use of your product. Who knows, you might even get strong referrals from that company along the way. Just always remember to stick to the facts.

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/