Tag Archives: Signage

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Digital Signage Advertising Supplier, Digital-Signage-China.com, Introduces Its Best-Selling Models

(PRWEB) August 13, 2014

Today, Digital-Signage-China.com, a popular manufacturer and supplier of digital signage advertising, is excited to announce its best-selling models of 55 inches Floor-Standing Digital Signage LCD Advertising Players online. To expand the international market, all the new items are provided at discounted prices, up to 30% off.

Digital-Signage-China.com provides not only cheap 55 inches Floor-Standing Digital Signage LCD Advertising Players, it also offers great shopping experience on its website. Please note that the current special offer will last until the end of September; distributors worldwide can also get discounted shipping costs.

On the website of Digital-Signage-China.com, people can see the best-selling media players from the company easily. Moreover, all these models are offered at new discounted prices now. All the old and new customers can get a discount, up to 30% off, in September 2014.

The company’s commitment is 100% customer satisfaction, high quality products, and fast delivery, and the staff is continuously building on that concept. The company promises that it will stay focused on its product selection, key differentiators like discounted shipping costs, and premium customer service.

About Digital-Signage-China.com:

Digital-Signage-China.com has over 8 years of experience in digital signage, displaying rich content quicker, easier, and more effectively than ever before. The company specializes in the manufacturing and wholesale of high-end and middle-end digital signage players, enabling many companies worldwide across all business sectors to benefit from the power of digital media communication. For more details, please view http://www.digital-signage-china.com/?content/product/45/index.html.







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Just Published: A Game-Changing Book By Justin Ryan is Set to Disrupt the Digital Signage Industry by Finally Opening the Door for Traditional Sign Businesses

New York, New York (PRWEB) August 13, 2014

Digital Signage Power is a groundbreaking book that is designed with the traditional sign business owner in mind. Digital Signage Power, a new book written by Justin Ryan along with industry leaders and visionaries is already helping transform the way that digital signage is implemented across the world. Unlike other books written about digital signage, Digital Signage Power was written for sign businesses in mind and is a one-stop learning resource that quickly educates readers about the hardware, software, and business benefits of the technology.

Presently, the industry has a very high barrier to entry as newcomers have incredibly few options for education. With the explosive growth demand that the digital signage industry is forecasting, a skilled workforce is crucial to keep up with the demand. “My book addresses this issue so that the sign industry can quickly gain knowledge of and experience digital signage. It is almost as if the entire signage industry has been excluded from the digital signage revolution. The whole purpose for writing the book was to change the way digital signage was seen by a very capable and talented industry,” says Ryan.

About the Author

Justin is a technology industry veteran with more than 18 years’ experience and he is also a Digital Signage Certified Expert. As the designer of a digital signage infrastructure for a global retail banking system in 2008, Justin understands the challenges with digital signage implementations. After learning that the sign industry lacked a high quality learning resource that was vendor independent, he consulted with sign industry experts on writing this book.

The book is available in Paperback, Amazon Kindle, PDF, and Apple iTunes bookstore. For more information about the book and to purchase a copy, visit http://www.digitalsignagepower.com.







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Earning money From Digital Signage

Electronic digital signage is being used to market corporations, now some enterprisers are using this technology to produce a continuing salary and they have queues of consumers.

Often companies are put off fitting digital signage this could down to the organization owner thinking they have to have lots of pc expertise and rather than waste time making advertisements they would rather employ someone else to do that for them, this is where this team of entrepreneurs are developing a massive demand.

They are concentrating on shopping malls that have a large foot fall, here they are certain that their added advertising and marketing activity will increase profits for local organisations. They are installing large monitors with a media player built in, these screens are then connected to a secure wireless network that the marketing company controls enabling for day parting (displaying ads early in the morning for restaurants offering breakfasts, etc). Then the advertising are sold to each enterprise in the shopping centre from US$ 150 per week to $ 510 per week depending on how long the ad is and if they are using day parting as well as a standard ad.  The hard drives on these media players will hold in excess of 515 adverts, so imagine if you sold 210 ads at US$ 150 (you can do the math if you want) this results in a total weekly earnings inexcess of US$ 37,500. Now if you consider that at each location cost will be $ 1000 including the monitor, media player and network connection and 10 locations are stationed in the mall you can see from the first week how money-making this business is.

Month one
Over a period of 1 month, the digital advertising company will have turned over US$ 150,000 based on the initial investment of US$ 20,000 for the hardware, plus the time for someone to make the ads, there are many people who charge from $ 30 to $ 100 per ad so including this figure a total of $ 1100 per area, based on 20 sites within the mall equals US$ 22,000 netting a first months profit of US$ 128,000.

Month two.
Now all the computer hardware is paid for here is the period that will make the most income. Based on the above information you can work out that the turnover would be $ 150,000 and the only outgoings would be any new ads, but this would compensate you as you would have additional income. So the profit for this month might be $ 149,900 deducting $ 100 for the internet connection.

Bottom line.
This could be a money-making business, looking at the above information, if you got 250 customers each paying $ 150 (the minimum) per week, over a 12 month period the business would be provide with a earnings of US$ 1,776,900 whilst working on this position you could target other spots in your area and then after 2 years of trading (providing you preserved the above minimum figures) you could sell the digital advertising business for a cool US$ 7 million per place using this enterprise model.

LCD Enclosures Global are one of the leading manufacturers of protective LCD enclosures and this range of LCD enclosure is used throughout the world for protection of the digital signage.

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CAYIN Digital Signage Facilitate Meeting Management for New SABIC Academy in Riyadh

Taipei, Taiwan (PRWEB) June 26, 2012

The new SABIC Academy in Riyadh utilizes CAYIN’s digital signage solutions to convey timely information throughout 38 LCD screens in the main entrance, meeting rooms, auditorium, and conference halls. Multiple state-of-the-art technologies were introduced to the new Academy to accomplish this smart building.

SABIC Academy is the new learning center of Saudi Basic Industries Corporation in Riyadh. The new academy has become the benchmark of education facilities in the Kingdom. CAYIN’s digital signage solution is introduced in this project by SMARTECH AV, CAYIN’s premium partners in Saudi Arabia, to replace old-fashioned bulletin boards and create a speedy digital information channel.

“This is the first learning center in Saudi Arabia to use this technology to manage all meeting rooms completely,” said Mr.Yousef Abdul Hadi Projects Manager of SMARTECH AV Co. “We are honored to be selected as the main partner to supply all AV and Digital Signage with room schedule systems for the first smart learning academy in Saudi Arabia.”

The new Academy contains 30 meeting rooms and hosts a wide variety of learning programs, including workshops, summits and training classes every day. Instead of using bulletin boards, SABIC deploys 17” LCD screens (Flush Mount) in the wall outside 30 meeting rooms, along with CAYIN’s digital signage solutions. The screen clearly indicates the meeting topic, start time, and duration of the meeting. Therefore, enrolled trainees can locate the correct class and meeting room easily.

Each screen connects to one CAYIN SMP-WEB4 digital signage player and is managed centrally via CAYIN’s meetingPost software. Equipped with a room booking system, meetingPost enables administrators to process online booking for meeting and banquet rooms.

Therefore, SABIC Academy can edit a meeting list for each meeting room in advance. For impromptu meetings or room changes, the administrator can also input meeting information remotely in the office without running back and forth in the building to change the post.

In addition to meeting rooms, SABIC Academy also installs three 51” LCD screens in the main entrance, two for the auditorium, and two for the multipurpose hall to increase the reach of the Academy’s public announcements. With the help of CAYIN lobbyPost software, SABIC can select a template, enter data, and immediately show high quality video, tickers, web pages, pictures, weather information, and even live TV programs from the satellite.

SABIC Academy is an important education facility for the nation to develop industry leaders in the petrochemical industry. World-class leaders and courses, accompanied by world-class learning facilities successfully enhance the level of education and training and add a new dimension to the advancement of the Kingdom.

Please download the complete case study from CAYIN’s website.

About SABIC Academy

SABIC Academy is the new learning center of Saudi Basic Industries Corporation in Riyadh. It provides solid training courses for both SABIC employees and leaders of various government sectors in the Kingdom. The academy is constructed on an area of 11,000 square meters and can accommodate around 450 people. It includes libraries, offices, IT laboratories, meeting rooms, and conference halls equipped with the latest audiovisual technology. SABIC is one of the world’s leading manufacturers of chemicals, fertilizers, plastics and metals. It fosters many generations of industry leaders in the petrochemical industry in Saudi Arabia.

About CAYIN Technology

CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.







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Digital Signage Starts Authentic Conversation

“Digital Signage and the Authentic Message”

There is a word being bandied about these days on the Internet and in marketing circles. That word is “authentic.” I believe it stems from the rediscovery and re-voguing of “The Cluetrain Manifesto,” a document put together a little more than a decade ago that attempts and succeeds to redefine “the marketplace” in terms of the Internet community, corporate intranets, and the ongoing “conversation” between 1) customers and customers, and 2) customers and companies. One of its main tenets is:

“6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”

Effectively declaring the era of mass media dead or on life support, the Cluetrain Manifesto provides useful starting points for how companies can effectively communicate with their customers. And this is where digital signage comes into play. Digital signage is the most visible form of mass communication available outside your customer’s living room. But how do you communicate “authentically” when your medium is a megaphone? Does the nature of digital signage rule out authenticity?

Communicating in an authentic, human voice to your customers or potential customers is simple when you have already done the hard work of aligning your message with why you do business. If your company, employees, product/service and message are aligned, then the conversation between you and your customers can be genuine, unpolished and productive. If you’re listening to your customers, you’ll learn a lot about your business and how to make it better.

But again, how can you have a conversation via digital signage? Admittedly, there is no back and forth between your sign and a driver in a passing car or someone walking down the street (although there definitely is a response to your message in the driver’s or pedestrian’s mind). So how could you converse via digital signage?

1) Make your digital sign’s messages an extension of the online conversation about your products.

2) Ensure your marketing people are deeply involved in the conversation with customers, which will often require ongoing conversations between Marketing and Customer Support.

3) Write your message in real terms, avoiding features and benefits, while aiming directly for the essence of your company, your customers’ expectations, questions and concerns, and your real responses to those expectations, questions and concerns.

This takes us far afield from the usual marketing mumbo jumbo. As a business owner or marketing professional, you may have difficulty finding a copywriter who can write in an authentically human “voice.” But it’s crucial to realize that nothing else is acceptable, because so many of today’s marketing messages miss their mark precisely because they sound like marketing and are immediately and automatically tuned out as a result of their ubiquity and sterility. Continue along the path of mass media-method communication at your own peril.

Lighthouse digital signage is the only “sidewalk” medium capable of carrying on a dynamic conversation. All other signs are static. Businesses employing digital signage to conduct authentic dialogue with their customers, as extensions of the online or customer support conversation, wield a tremendous advantage over their static-sign competitors.

Todd Whitaker is an author, speaker, analyst and marketing expert for the LED video screen and digital signage industry, who regularly contributes articles aimed at the sports and retail markets. His latest information articles are available at: http://www.lighthousejumbovision.com.