Tag Archives: Signage

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Restaurant Digital Signage ? Digital Menu Boards

Corn Digital provides restaurant digital signage that transformed static menus to dynamic displays with a variety of contents to attract customers, and allows other advantages such as web-based editable menus, schedulable playlists, scrolling text messages with RSS feeds and many more that provides flexibility for restaurant managements to change menu item, price, and promotions faster and easier.

 

Traditional static menu board before digital signage requires the rotation from one sign to another when needing changes from one daypart to another, and items that are sold out or no longer carried were often still left on the board, covered by tape, or crossed out by marker. However, since the beginning of digital signage, not only have restaurant menu boards been transformed from static to dynamic displays with a variety of contents to attract customers, but they also have other advantages such as web-based editable menus, schedulable playlists, scrolling text messages with RSS feeds and many more that provides flexibility for restaurant managements to change menu item, price, and promotions faster and easier.

 

One of the fast growing yogurt chain stores has been adopting Corn Digital’s digital signage not only as their menu board but also as their in-store marketing display for promotions and launching product awareness campaigns. With Corn Digital’s Ceres-88 media player and a low cost 42-inch display mounting on the wall behind the counter, the space which they can only place one poster can now display multiple images and videos.

 

Moreover, with the web-based content management platform, they can make changes to the display anytime from anywhere. Jihane Mahani, one store manager states “. . . I wanted to . . . share the great experience Yogurt Blast had working with Corn Digital. We are very happy with our Digital Menu Board and personally extremely satisfied with the wonderful customer service. I would absolutely work again, and again, with Corn Digital. Thank you . . .”

 

Another Japanese ramen franchise in the Los Angeles area is also giving Corn Digital’s digital menu board a try at their newly opened food court location inside a shoppong mall. With three 42” LCD displays mounting on the walls behind the cash registers as digital menu board, and another one at the front entrance as welcome sign and marketing display with promotions, specials, and store events. Customer have been extremely satisfy with Corn Digital’s web-based content management interface which requires no installation, is easy to use, allows one-click remote web updating, and menu editing features. Without hiring any additional staff, the store manager has been able to utilize current staff to update menu items, pricing, and images for these digital menu boards.

 

These are just two examples of Corn Digital’s successful restaurant digital signage deployments. Almost all of our clients who installed digital menu boards are satisfied with their attention-grabbing appeal which leads to increase in overall customer experiences and sales amounts.

For more information Digital Signage please visit http://www.corndigital.com/

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Standalone Digital Signage Or Networked Digital Signage

Digital signage hardware comes in many guesses from indoor and the much more expensive outdoor digital signage, there are even more differenced the location.

Standalone digital signage.

This can be an indoor digital poster or an outdoor LCD enclosure that is equipped with a standalone media player. These range of products have many advantages, firstly the cost is very attractive and secondly they are easy to configure with little if any technical knowledge required.

Working from a media player that has the adverts loaded on to a memory card and it locked into the player allows for fast and affordable signage solutions, to update the content you can either add fresh content to a new memory card and then swap them for the old memory card or the content can be added to a flash drive that is then plugged into the media players USB port and the copy the content to the memory card already in the player.

Networkable digital poster.

As the name suggests this hardware is more expensive as it has built in extra technology such as the ability to connect to either a wired or wireless network making updating content simply and fast. These are ideal for multiple locations in a mall for instance as the labour time to update the content would cost more than the added network technology.

Just like network cabling an office, all you need is an outlet near the location of the digital sign and then just plug the hardware into the network and then from the central network office you should be able to see the IP addresses of the new signs and from here you can add the content.

Now updating contnet can be as easy and simple as FTP’ing a page to a website, using these new wireless LCD advertising displays, these are more convenient than the USB units and only cost around 15% for the convenience of remote updating content as well as being able to schedule the ads to run and update at set times throughout the digital signage network. Every business person can see the advantage of digital signage and how it can be used, now can you see how it could help you?

Graham is a technical author on the topic of digital signage as well as owning one of the world’s leading manufacturers of LCD enclosures, this range of LCD enclosure are used throughout the world.

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THE DIGITAL AGE- DIGITAL SIGNAGE

Introduction

 

There are arguments about the forms of promotions a product should follow. The presentation of the forms is also important and in this cacophony of importance the prime issues are sometimes forgotten. There may be debates about the content of a promotion but presenting medium of that promotion is also important. There are visual medium, audio or print which is a part of the visual but is considered a separate one. Similarly moving pictures and still photographs cannot be put in the same category though are part of the same medium. The factors are serious issues both to customer and target consumer so that a later day cat fight does not start among the concerned parties. The objective of a promotion is to generate maximum revenue from minimum investment and to get that the analysis is done so that it is finalised whether a place can be promoted through Digital Signage or Banners and Signs. 

 

Description

 

Putting a promotion appropriately in a medium is tricky. Some formulae that work in a medium do not guarantee the repeat success in all other mediums or forms of the mediums. So a person should have a thorough knowledge in the particular domain to be productive and be a success. The yields are different in different forms. The discussion on mediums continues and all are participating. Some of the places are not suitable for Digital Signage but are appropriate for Banners and Signs . The issue is to identify some theory that works.

 

For choosing a way of display it is imperative to go through a planned and methodical survey or scrutiny of the locality under focus. The factors that are needed to keep focus on are the annual income of the locality, population purchase capacity, educational progress the locality has made in a given period of time, whether there is any record of social unrest or the number of high income people. Caution is needed for the secrecy of information as all of these can be sensitive information and more important than putting  Exhibition Stands .

 

Depending on the above data decisions are taken. A company is not willing to spend high amount in promotion when the purchasing capacity or the returns from that area is not promising. Every promotion is about business and if that is not generated high end promotions are not worth. The options are then to Banners and Signs or exhibition Stands.

 

By character Digital Signage is different from the other two as both of them are physical promotions but this one is purely digital and though it has own logistical problems but the ways of use are more convenient and the displays even can be controlled from a remote place to alter as per the need of the hour. The other advantages of this display is that it can have moving narrative in the body to get a clearer message or promotion for the viewer, in clearer words even short ad movies can be put in the display and the sequence can also be controlled so that most impact can be made from the ads.

Easy display is leading manufacturer and exporters of Banner stands and Glass display cabinets.

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Digital Screenmedia Association and KORE to Host Webinar: Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET

Louisville, KY (PRWEB) July 08, 2014

The Digital Screenmedia Association and KORE will host the Webinar “Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET to address the growing and critical trend of managing digital signage networks through wireless connectivity.

In today’s ‘must have it now’ customer experience world, the need for customizable digital signage solutions is essential. Altering messaging in real-time, adding advertising, acting on customer input, deploying signage globally, and remotely monitoring your equipment requires forethought, planning and reliable connectivity. The webinar will focus on the following topics:

Major trends in digital signage and the importance of deploying the right solution
Delivering a unique and enhanced customer experience
Understanding how wireless connectivity can enable and enhance digital signage deployments

Attendees will gain insight into the current and future landscape of digital signage management and will understand the importance of thinking globally with wireless connectivity to deliver the optimal customer experience.

The Webinar will be presented by Bert Gillespie, Director of Channels with KORE, Pat Verrington, Vice President, Emerging Markets and Services with KORE, and Bruno Pupo, Vice President, Global Sales & Marketing for Vertigo Displays.

Attendees can register at the Digital Screenmedia Association’s website.

About KORE

KORE is the world’s largest wireless network provider specializing exclusively on the rapidly expanding global machine-to-machine (M2M) communications market. Providing unified control and management for cellular network service delivery in more than 180 countries worldwide, KORE empowers its application, hardware and wireless operator partners to efficiently deliver M2M solutions across the globe. M2M applications in industries as diverse as healthcare, utilities, enterprise IT, transaction processing and fleet management rely on the KORE network to deliver operational efficiencies and cost-savings. KORE offers a range of technologies — including LTE, GSM, HSPA, CDMA and satellite services — that ensure the greatest possible reliability and coverage. For more information, please visit http://www.koretelematics.com.

About the Digital Screenmedia Association

The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies.

http://www.digitalscreenmedia.org







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Outdoor Vs Indoor Digital Signage

The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached – outdoors.

Outdoor digital signage is a growing and now makes up a substantial proportion of all outdoor adverts, but there is still plenty of room for more. Outdoor digital signage has many advantages over indoor systems too, with larger audiences being the most prominent.

One of the reasons that digital outdoor signage is trailing behind indoor DOOH is that there are more hurdles to clear in taking a screen outside than for indoor signage. The first problem that has to be countered is weather protection. Weather protection is no just about rainfall protection, either. While the rain is one of many elements that can damage a screen, permanently, there are others: snow, hail, sleet and wind blown dust can all disable an outdoor screen so the device has to be protected against all of them.

Temperature protection is also a requirement for digital outdoor signage as in many locations. Screens can overheat during the height of summer but also freezing temperatures of winter can disable a screen too – so both extremes need to be prepared for.

Sunlight too can have an effect on an outdoor screen. Direct sunlight can cause glare and overheating, so precautions need to be taken to ensure the screen is either not under direct sunlight or that the problems are countered in other ways. Bright sunlight can also make a screen unreadable so high brightness screens are recommended to ensure readability during bright sunny days.

Finally, physical protection is also something that has to be countered before a screen can be left outside. The screen has to be secured from both accidental and deliberate impacts, whilst also secure enough to prevent theft.

Smartvm have an all round method of providing digital outdoor and indoor signage protection as the steel, waterproof enclosures will provide physical protection and prevent damage from the above elements enabling peace of mind and trouble free outdoor and indoor digital signage.

Peter Pal Disuja is a technical author and a specialist in the digital signage industry helping to develop outdoor and indoor digital signage and protection for plasmas. Please visit us Smartvm for more information about digital signage hardware and software or other digital signage solutions.