Spread your message with promotional balloons!

It is a common sight today in the UK to see promotional balloons in malls or public places. You cannot miss these huge, brightly coloured balloons with eye-catching images or messages.

Most of the time advertising companies opt for these balloons to create awareness about a new product or service among the consumers. They have their messages or slogan printed on these balloons to convey or advertise some product. Printed balloons are used in promotional campaigns, product launches, awareness programs, or to advertise about an event.

The balloons are inflated first to 75 per cent of its capacity and then the printing is done on it. Though there are many ways of printing, usually the printing is done using silk screens. Most of the time small and medium sized balloons are printed in this manner. Sometimes off-set printing is also a good option.

In advertising and promotional campaigns, your message needs to be put across in a firm but attractive way. Promotional balloons are usually placed on high rises and rooftops etc., so that they loom over the ground. Whether for a sales campaign or product promotion, these balloons are cost-effective and great value for money.

Apart from advertising for any event or product, these balloons can also be used for public campaigns or to spread a slogan. It can be used innovatively in a number of ways. For that special wedding anniversary or party, why not go in for these balloons to convey your feelings? They look decorative and you can opt for balloons in metal and crystal finish too.

New companies use promotional balloons to advertise their logo. The logo is usually printed on two sides of the balloon. You can have messages printed on five sides too. They come at a very reasonable cost compared to other forms of advertising.

Sourcing these balloons and creating the artwork is also quite simple. Centrally located in Leicestershire, Balloons Galore have been active in this business for the last 20 years. They have a design studio and are known for their customization and innovative designs.

Browse through the web site http://www.balloonsgalore.co.uk and choose the designs and colours that best suit your purpose. Then watch your ideas float bright and vivid in the air with promotional balloons.

Crafting the Perfect Welcome Message

One of the biggest welcome email mistakes that many companies make is to send a welcome email to their subscriber that well, just welcomes them really. Thanks for the thought, Company X, but how about throwing your customer a bone here? They took their precious time to sign up, fill out that contact form to receive future emails from you, so you need to remind them why they want to keep getting your emails. Here are a few hints on how to create a welcome email that doesn’t just jump-start a dialogue with your customer, but can also inspire them to start buying on your website or in your store sooner rather than later.

Be On Time

Sending that welcome email as soon as possible after folks sign up can reinforce your dialogue with your customer, making them a lot less likely to forget what they just signed up for. Sounds obvious, but if you leave too much time between your customers signing up to receive email communications and you actually mailing something to them, they might forget that they opted in to receive mail from you and (no!) unsubscribe. Don’t let this happen to you.

Take Advantage of the High Open Rate

Welcome emails traditionally have higher open rates than other kinds of email campaigns, which means this is a not-to-be-missed opportunity for you to highlight the benefits of your email program to your customer. Let them know first off what they subscribed to. Send a personalized greeting with a brief message confirming their subscription – “Hi Suzie, thanks for joining us and welcome to HotShoes.com. Now, you will be the first in line to get all the latest HotShoes.com news, including exclusive email sales and fashion footwear tips from around the globe that are only available to customers on our e-mail list!” Combining a message like this with strong branding in your ‘from’ address and subject line, ensures your customer will know where this message came from.

Remember To Say Please & Thank You

Actually, it’s more like saying “thank you” and “please”…. spend some money: “Dearest customer, please use this 20% off coupon good towards your next purchase.” Your customer just got a great deal for simply opting in to your email program. The idea is to make sure you thank them for opting in to receive emails from you by rewarding them for their efforts. Utilizing immediate rewards will not only help drive those sales but will also make your customer feel great about getting an exclusive offer. Also, think about pointing them to places on your website that might be of interest to a new customer or add a link to your newsletter – think of ways to drive up those click through rates.

Build up the trust

When it comes to sending email out to your customers, building on their trust should be your highest priority. Sending out emails that provide your customers with an easy-opt out footer and privacy policy link shows them that you’re not out to hound them 24/7 with your promotions and that you do care about protecting your customer’s information. Set expectations for what to expect – message frequency and content. Letting customers know right off the bat what kind of emails they should expect to be receiving from you, and when, helps build something invaluable – customer trust.

Yesmail is a professional email marketing company, with email marketing solutions for every budget. See how Yesmail is the best email marketing software for your business.

White House Mental Health Technology Conference Highlights Mood 24/7 App

New York, NY (PRWEB) October 15, 2013

Mood 24/7 (http://www.Mood247.com) a web-based mental health tracking and care coordination technology invented by Dr. Adam Kaplin of Johns Hopkins Medicine and developed by Remedy Health Media, was featured recently at the White House’s Behavioral Health IT Innovations Conference hosted by the Office of National Drug Control Policy (ONDCP) and the Substance Abuse and Mental Health Services Administration (SAMHSA) in partnership with the Office of the National Coordinator for Health IT (ONC) and the National Institutes of Health (NIH).

Dr. Kaplin was selected to present the importance of a coordinated care approach to dealing with mental health disorders, such as depression. In the U.S., 25% of the population suffers from a mood disorder and these conditions often make people feel that they are isolated and alone.

Mood 24/7 is an automated mood tracker using patient’s own mobile phones combined with a web portal to consolidate all care-related communications, which is a critical challenge given that mood disorder patients see an average of six specialists per year. The application uses the web and text messaging to track patients’ mood and connect them with their healthcare providers, friends, and family. An adjunct to face-to-face treatment, Mood 24/7 sends a daily text message that prompts self-assessment and reporting of mood on a scale of 1 to 10. Patients can add explanatory notes to their secure web-based personal mood chart that can be reviewed online in real time with care providers to inform treatment decisions.

Mood 24/7 has been shown to statistically increase patient adherence to daily mood tracking in comparison to when using paper or email-based. Active users respond to 80-90% of daily text messages sent to track mood, making this text message-based program more effective than subscription e-mail tracking programs that report an average open rate of 20%* and a click-through-rate of just 3%*. Relaunched this summer, Mood 24/7 boasts over 11,000 users and 500 registered physicians.

“Being invited to the White House only a few months after re-launching this product is a testimony to Mood 24/7, Dr. Kaplin, and the great need for innovation in the behavioral health market. Innovation hasn’t had an impact on the suicide rate in over 50 years. In the U.S. alone, 1 million people attempt suicide each year. Remedy’s mission is to have a real impact on these outcomes. Mood 24/7 as part of a coordinated care program, in early tests, has proven to be effective,” said Terence Finn, Chief Technology Officer of Remedy Health Media. “We are excited about the response we are receiving from users, researchers, health information technology firms, and enterprises!”


Silverpop’s 2013 Email Marketing Metrics Benchmark Study

About Dr. Adam Kaplin

Dr. Kaplin graduated from Yale University before receiving his MD and Ph.D. from the Johns Hopkins University School of Medicine. He currently has a joint appointment as a Clinician-Researcher in the Departments of Psychiatry and Neurology at Johns Hopkins where he focuses his research on immune-mediated mechanisms of depression and cognitive impairment in CNS autoimmune diseases. He is the principle psychiatric consultant to the Johns Hopkins Multiple Sclerosis and Transverse Myelitis Centers. Dr. Kaplin is the Chairman of the Scientific Advisory Board for the Montel Williams MS Foundation, and a Medical Advisor to the Cody Unser First Step Foundation (CUFSF), the Transverse Myelitis Association (TMA), the Johns Hopkins Project RESTORE, and the Nancy Davis MS Foundation. He is also the CEO and President of Altammune, a startup biotechnology company specializing in developing aggressive new therapies to put Autoimmune Diseases into long-term remission.

Dr. Kaplin is the inventor of an eHealth mood tracking technology licensed exclusively to and developed by Remedy Health Media as Mood247.com that also functions as an electronic patient diary and a means for individuals to coordinate care with their health care providers.

About Remedy Health Media

Remedy Health Media (Remedy) is a leading health information and technology company that helps millions of patients and caregivers live healthier and more fulfilled lives. Remedy strives to improve consumer health engagement and outcomes through the development of authentic communities of health information seekers who can interact and learn from relatable physician, pharmacist, public health and patient experts. The company currently helps over 175 million health consumers annually through various digital, mobile and point of care information products and technologies. To learn more about Remedy, please visit http://www.RemedyHealthMedia.com.







National Study Explores How Technology Supports Patient Engagement Strategies

Auburn, CA and Little Rock, AR (PRWEB) October 23, 2013

A recent study focusing on health information technology (HIT) trends for health care professionals showcases how HIT systems are influencing provider strategies to engage patients and promote better clinical outcomes. This is one of several findings in a new Trend Report published by sponsors of the 2012 Health IT Survey: TCS Healthcare Technologies (TCS), the Case Management Society of America (CMSA), and the American Board of Quality Assurance and Utilization Review Physicians (ABQAURP).

The newest release in a nine-part series, Trend Report #5: Patient Engagement Strategies, reveals how HIT is strengthening provider-patient communications to enhance patient engagement levels. For the first time in the Health IT Survey series, the most recent study asked respondents about their use of new technology to aid with patient monitoring, including patient medication and treatment adherence. To view the report, click here.

“Knowing what types of technology patients currently use, coupled with a firm grasp of the direction IT trends are headed, is invaluable information for care managers and other health care professionals as they fine tune their outreach strategies to keep patients engaged,” says Rob Pock, founder and president, TCS Healthcare Technologies.

The Trend Report identifies some interesting communication and technology trends since the 2010 and 2012 surveys asked participants many of the same patient engagement questions. The study also looks at key sub-verticals in the care management space, which further showcases different trends in how the U.S. health care delivery system works with patients.

The majority of 2012 survey respondents report that most of their clients/patients rely on advice from: primary care physicians (86%), specialist physicians (70%), care managers (69%) and family or friends (59%). These findings are similar to the 2010 survey results, but with a slight uptick in all categories.

“While traditional communication methods such as phone and face-to-face advice from physicians and care managers still dominate the field, the use of new HIT applications and solutions including smartphones, social networking and text messaging is quickly increasing,” notes Cheri Lattimer, RN, BSN, CMSA executive director. “The acceptance of email communication is a perfect example of how care managers can adopt new technologies that patients are comfortable with, and focus their efforts directly on patient guidance and engagement. This shift is also indicative of where we need to more diligently address issues and barriers associated with mobile applications, HIPPA restraints, as well as enhance financial and performance alignment to support advancing technology innovations.”

For the first time in the HIT Survey series, respondents were asked about the use of new technology to aid with patient monitoring, including patient medication and treatment adherence. While a majority of respondents report still using the telephone to monitor patients, remote monitoring solutions appear to be gaining traction. For example, one in four respondents report using heart rate/blood pressure monitoring devices, and one in five respondents report using lifestyle monitoring devices such as pedometers or meal trackers along with medication reminder IT solutions.

This is the third time TCS, CMSA and ABQAURP have joined forces to sponsor the bi-annual survey, with the first survey conducted in 2008. By comparing data from all three surveys – 2012, 2010 and 2008 – the series of 2013 Trend Reports reveals several emerging patterns in health IT use and perception.

“In an increasingly mobile and technology-driven society,” says Joel V. Brill, MD, “providers and their patients now have the ability to utilize tools that were previously unavailable or underutilized in order to open a two-way line of communication with their patients, thereby creating a deeper level of engagement that allows patients to become more meaningfully involved in their own care.” Dr. Brill is a member of the Board of Directors of ABQAURP and medical director of FAIR Health.

“This Health IT series has been designed and supervised by a panel of leading experts in the field,” says Garry Carneal, JD, MA, who has supervised the research project since 2008. “What makes this study so helpful is the tracking and reporting of key health IT trends over a period of time. This information should empower clinicians and others to make more informed decisions about how to adopt and implement new IT solutions in health care.”

Trend Report #1: Introduction & Methodology Overview provides a background on the survey methodology, participants and sampling technique. All of the published Trend Reports can be viewed or downloaded on a complementary basis at http://www.tcshealthcare.com in the News section, or by visiting http://www.cmsa.org.

Trend Reports #6-9 will be published over the next several months. Those interested in receiving copies of the remaining reports as they become available can sign up in the Trend Reports section of http://www.tcshealthcare.com under the News tab. The TCS website also contains other valuable resources and information, including links to the webinar series showcasing the results of the survey.

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About the Co-Sponsors

TCS Healthcare Technologies (TCS) is a leading provider of software and clinical solutions that support and improve population health management strategies for health plans, insurers, providers, third-party administrators, medical management companies, and others. TCS is recognized as one of the premier health care software companies in the United States designing, offering, and hosting a number of products and services. The TCS Acuity Advanced Care® application provides a comprehensive and integrated care management software system for Utilization Management (UM), Case Management (CM), Disease Management (DM), and Prevention/Wellness (PW) services.

For more information: (530) 886-1700; http://www.tcshealthcare.com.

American Board of Quality Assurance and Utilization Review Physicians, Inc. (ABQAURP), is a non-profit education and certification board that has certified over 9,800 physicians, nurses and other health care professionals in Health Care Quality Management (HCQM) and Patient Safety. Established in 1977, ABQAURP is the nation’s largest organization of interdisciplinary healthcare professionals. ABQAURP is accredited by the Accreditation Council for Continuing Medical Education (ACCME) as a provider of Continuing Medical Education, and by the Florida Board of Nursing as a provider of Nursing Credit. For more information: (800) 998-6030; http://www.abqaurp.org.

Case Management Society of America (CMSA), established in 1990, is the leading non-profit association dedicated to the support and development of the profession of case management. CMSA serves more than 11,000 members, 20,000 subscribers, and 75 chapters through educational forums, networking opportunities, legislative advocacy and establishing standards to advance the profession.

For more information: http://www.cmsa.org; Twitter @CMSANational.







Promotional Bags Send the Right Message

When it’s time to create a promotional advertising campaign that puts something tangible in customer and would-be customers’ hands, the options can be staggering. If sending a multilayered message that will stick is the plan, it is hard to top promotional bags.

Promotional bags that are made out of canvas or other earth-friendly materials can prove to be incredibly effective advertising tools. This type of promotional advertising will send a number of different messages to recipients all at once. When a well-designed promotional merchandise campaign is built around reusable bags, these messages will be received by clients loud and clear:

* The instant message – When promotional bags are creatively designed to include corporate or product logos and slogans, the word will get out. This is the first and one of the most important messages that promotional materials like bags can send.

* The practical message – Tote bags, canvas shopping bags and other similar promotional ideas are often very well received by customers and would-be customers. When it comes to promotional giveaways that serve a very practical purpose, bags rank high on the list of options. People tend to flock to trade show booths that offer promotional bags simply because they are useful. In turn, they do get the message that the business wants to send and they can carry it around with them all day long and even over and over again.

* The environmental message – Going green is definitely the in thing to do. When promotional items take a greener approach, people take notice. Reusable canvas bags with logo designs are not only useful, they are environmentally friendly.

Whilst it’s always a bonus to select promotional items based on the messages they send, we recommend promotional bags for a variety of other reasons, as well. Some of the things that motivate companies to select portable promotional marketing materials like bags include:

* The potential lifespan – Promotional bags that are made of durable, earth-friendly materials like canvas are incredibly durable. In some hands, these bags can last years and years. As they are used and used again, the important messages continue to get out. This means they can lend themselves to increasing repeat business and even help increase word-of-mouth advertising.

* The visibility – Promotional bags have “legs.” When recipients carry them around, everyone who sees them is another person who can be reached and touched by a company’s message. This can prove incredibly useful for companies in that these promotional giveaways can keep new business coming in.

* The cost-effectiveness – Whilst there are all sorts of promotional items in a variety of price ranges, bags can prove to be incredibly cost effective because of their staying power and their ability to keep advertising a product, service or particular business weeks, months and even years after they have been given out.

Getting the word out about a business is imperative for success. When promotional materials are designed to help get this job done, bags can prove to be very useful. Promotional bags, in fact, can send a number of positive messages in a single product and they offer a shelf life that’s hard to compete with.

Creative Promotions is Australia’s leading provider of high-performance promotional products, complete print management, and warehousing services. For more information, please visit Promotional Items.

Printed tape- carries the message

We use tapes in our daily life for various purposes. We use them for measuring, packaging and even for barricading. It can be seen that the packed cartoons have a message on them printed on the tape around them. These tapes are used on large scale in various industries. Imagine a measuring tape without the units printed on them. It won’t be of any use according to the modern measurement system. Printed tapes are so much a necessary ingredient of our daily life that we use them on almost all the packed items. Based on its use, these tapes are categorized in two different types. One is for packaging and other is used as a barrier tape.

These tapes are also categorized as standard printed adhesive tape and custom printed adhesive tape.  These standard tapes carry a wide range of messages. This includes official, warning, caution as well as informative. They cover such wide range that one does not need to go for those custom tapes. They are available in different sizes. You can order them based on your size preferences. You can get them cheaper if you order in abundance.

Custom adhesive tape costs a bit more than the standard tapes but is also more effective than them. These came into existence because of market forces. The crude marketing of products forced the owners to come with something more effective. They create more visibility of the products & services that company offers. They carry the image of the product as well as of the company. They are pasted all over the box which leads to substantial advertisement of the product.  Along with the effective marketing it does, you can bank on it for the efficient handling of the products. It takes care of your security woes more delicately. All in all it is an effective marketing tool. It is a bit more expensive than those standard tapes but can cost low if ordered in bulk. They are made up of different materials and also they come with different designs. It also gives you an option in terms of style.

Printed tapes or custom tapes are a much effective brand building tool. In today’s world of heavy marketing they are a real savior especially for those tight marketing budgeted companies.

If you want to find out more about the printed tapes or custom tapes, log on to http://www.redlinesupplies.co.uk/

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LeadMaster Announces the Koala Cloud Call Center, a Seamless CRM and Telephony Integration Offering

Roswell, GA (PRWEB) October 23, 2013

LeadMaster announces the Koala Cloud Call Center, an integrated solution providing comprehensive telephony capabilities for the LeadMaster platform. LeadMaster is a leading provider of SaaS CRM solutions since 1998 and EVS, founded in 1993, is a leading provider of user-friendly, high quality VOIP phone services.

The Koala solution can be configured for inbound, outbound or both. Each inbound user gets a phone number which can be dialed directly or can be part of an answer group with calls routed through the IVR (e.g. press 1 for sales, 2 for service etc). There are a wide variety of configuration options for the answer groups including: all ring, longest idle agent, round robin, top down, agent with least talk-time, agent with fewest calls, sequentially by agent order and random. The abundance of features in the Koala solution make it a good fit for call centers large and small, as well as virtual call centers.

Koala includes many standard features typically found only in very expensive on-premise systems. Some of the standard features include detailed call reporting, screen pops, hot transfer, silent monitoring, whisper coaching, call recording and much more. For example, with whisper coaching the supervisor who is monitoring the call can speak to the agent who is placing the call and the person on the other end of the line will not hear the supervisor.

One of the key differentiators of the Koala solution is a feature called PAM. The PAM feature allows users who are placing outbound calls to click a button and leave a pre-recorded message whenever connecting with voicemail or an answering machine. This allows users to move on to the next call while the pre-recorded message is playing. For example suppose a Customer Service Rep begins calling and reached voicemail on the first three calls. With the Koala PAM feature, the rep can be dialing the fourth prospect call before the first call has finished leaving the pre-recorded message on the voicemail! The CSR can personalize the message by saying “Hello, (person’s name),” then clicking the PAM button to play the pre-recorded message. This feature greatly improves productivity.

Russell King, LeadMaster CEO, said, “Integrating a cloud call center solution with the LeadMaster platform provides a critical component that many of our new and existing customers have been asking for. We want to provide our clients with an affordable, easy to use system that is seamlessly integrated. Regardless of whether they want to manage customers, leads and prospects or do email marketing or integrate their website so leads flow in automatically or simply place and receive phone calls, they’ll find the solution with LeadMaster.”

Koala is offered on a month-by-month basis, which includes the CRM and unlimited calling in the US and Canada. Koala provides the ultimate in flexibility by allowing users to adjust staffing as required without having to sign a long-term lease for equipment. Anyone with a computer and access to the internet can be a part of the calling team. Interested parties can sign up for a free trial at leadmastervoice.com.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

LeadMaster’s on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source – landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

About EVS

Electronic Voice Services, Inc. (EVS) was incorporated in January 1993 in Dallas, Texas. Our corporate sales office is located in Addison, Texas (a suburb of Dallas), plus we have an office in Massachusetts. We have on-staff programmers and technicians.

We design automated dialing software and we own and operate ZoomCalls VoIP Phone Service. We also design and manufacture computer telephony hardware called Speedy Dialer, plus we buy and sell Dialogic voice boards. We’ve sold our products in every state in the USA, in 83 countries on every continent, except Antarctica.

EVS is a member of the Dallas Better Business Bureau, the Better Business Bureau OnLine, and the U.S. Chamber of Commerce.

Our goals are to provide user-friendly software, high quality hardware, friendly and competent support service, and low prices.







Henry Ford, Childrens Health Fund Expand Access to Health Care with Second Mobile Medical Clinic for Detroits Medically Underserved Children

Detroit, MI (PRWEB) October 28, 2013

To keep up with the extraordinary need for health care services among Detroit’s medically underserved children, Children’s Health Fund and Henry Ford Health System (HFHS) today unveiled a second mobile medical clinic for the Children’s Health Project of Detroit that will double its capacity to provide comprehensive health care services for school children in Detroit’s most disadvantaged neighborhoods.

Senator Debbie Stabenow (D-MI) joined Children’s Health Fund Executive Director Karen Redlener and Henry Ford Health System CEO Nancy M. Schlichting at Dixon Educational Learning Academy today to celebrate the expansion of services. The Dixon Drill Team and students from Thirkell Elementary School performed at the ribbon cutting ceremony for this new “doctor’s office on wheels.”

Senator Stabenow has worked closely with Children’s Health Fund since 2009 and was instrumental in bringing the first mobile unit to the Children’s Health Project of Detroit three years ago. Senator Stabenow, who pledged her salary for the duration of the federal government shutdown, announced at today’s unveiling that she would donate $ 4,600 to Children’s Health Fund for the second mobile medical clinic.

The Children’s Health Project of Detroit began treating children in 2011 with its first mobile clinic, called “Hank” in honor of Henry Ford. This second mobile clinic, which has been named “Clara” in remembrance of Ford’s wife, has the capacity to double the current level of service to 2,000 medical visits, bringing health care to 700-800 children each year. Students at Thirkell Elementary and Cody High School will immediately benefit from this new capacity, with other schools expected to be added in 2014.

“It is essential that kids are healthy and ready to learn,” said Karen Redlener, the executive director of Children’s Health Fund. “If a child is up all night coughing with asthma, or can’t see the black board, how are they going to learn? Education is their ticket to a brighter future, and we believe every child deserves that chance. We are so pleased to work with Henry Ford Health System, and so thankful for our generous funders, as we work together towards that goal.”

“The first mobile medical clinic made a big difference in the lives of thousands of children in Detroit who couldn’t get basic health care services like wellness exams and checkups,” said U.S. Senator Debbie Stabenow. “I’m thrilled that with a second mobile clinic, made possible by the partnership between the Children’s Health Fund, the Henry Ford Health System, and the W. K. Kellogg Foundation, even more children will receive the health care they need to succeed both inside and outside of the classroom.”

“The children of Detroit are our greatest asset for the future,” said Nancy Schlichting, CEO of Henry Ford Health System. “It is our job to keep them healthy so they can stay in school and get a good education. We are grateful to Children’s Health Fund for our partnership, and to the national and local funders who have made this second mobile medical clinic a reality and are supporting its operation.”

Henry Ford pediatrician Elliott Attisha, D.O., is the medical director for the Children’s Health Project of Detroit, under the leadership of Charles Barone, M.D., the chair of pediatrics at HFHS.

This new clinic is the first in the Children’s Health Fund fleet of 50 mobile medical clinics to include “slide outs” on both sides of the vehicle to significantly increase the interior and provide more space for two examining rooms as well as a private office for case management, parent meetings and consultations with specialists.

The “greenest” of all Children’s Health Fund clinics to date, the new mobile clinic is made of green certified materials and complies with strict emissions standards. The smiling kids on the exterior graphics showcase recent patients who were photographed by Dr. Attisha. Designed by Children’s Health Fund experts in collaboration with the Children’s Health Project of Detroit, all of these features support an ambitious level of comprehensive care and reflect the project’s goal to be an intrinsic part of the communities it serves. The new clinic was underwritten by W. K. Kellogg Foundation, and the new clinic’s operations will be funded, in part, by the Foundation.

One of the chronic illnesses likely encountered on the mobile clinics is children who suffer from asthma. Asthma is epidemic in Detroit. An estimated 20 percent of children suffer with this chronic but very manageable disease. To help provide support in teaching and treating kids about their illness, Molina Healthcare is working with the Children’s Health Project of Detroit to create an asthma program to help keep kids healthy.

Verizon Foundation has launched a secured text messaging program helping kids in Children’s Health Project of Detroit’s asthma program to better manage their own health and receive reminders and tips to avoid ER visits. Verizon Foundation is also providing enhanced internet connectivity for both Clara and Hank, linking the mobile clinics to HFHS electronic health records to promote continuity of care for patients.

Additional support for the Children’s Health Project of Detroit is generously provided by CATCH Charity for Children, Detroit Lions Charities, The Max M. and Marjorie S. Fisher Foundation, Michigan Department of Community Health, American Academy of Pediatrics, and Superior Ambulance.







What to Put On Your LED Message Sign?

Purchasing and installing an LED message display is an excellent way to generate additional publicity and income for your business. However certain signs and displays are more effective than others, due to their composition, layout and color schemes. Read on to get some tips on how to design the perfect LED display sign for your business.

The first steps to designing your LED message signrequire you to decide exactly what elements you would like to include on the sign. Are you going to have a text based or image based design? Will you be featuring the name of your business or its logo alone, or do you wish to advertise a specific offer or event? These are all fundamental questions you must ask yourself before starting to design your sign.

Once you have decided what your sign will include, you must then choose a color scheme. If you have a brand or logo that you use to identify your business, it is a good idea to make use of these signature colors in your sign. If you are going to feature your logo or brand name prominently, make sure that the background colors on the sign will contrast with the logo and brand colors correctly, so as to compliment and highlight them.

If you decide to choose a text based display, you must then put considerable time into choosing your font and layout. Try to position the words so that emphasis is placed on the most important aspects of your offer. In order to achieve this, you can try playing around with different text sizes for certain words, and various color schemes. Of course do not forget that your text must be clear and legible at all times, so choose a font that is simple, bold and composed of block letters.

If you follow all of the above tips you will be well on your way to designing an excellent display for your business. Don’t forget however that one of the great advantages of LED message signs is that they can easily be edited and changed. So if you try a display and are not happy with the results, you can change as much of it as you choose quickly and easily. Of course over time you will be able to see the effects of each change, and you will be able to tweak your LED message sign to garner the optimum response from your customers.

For more information regarding LED Message Sign, please visit Cirrusled.com