Tag Archives: Digital

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Living in Digital Times Presents Silvers Summit at the 2014 International CES

New York, NY (PRWEB) December 23, 2013

Living in Digital Times announced today that Ford Motor Company will present the opening keynote address at the Silvers Summit at the 2014 International CES®. Keynote speaker Sheryl Connelly, global head of trends and futuring for Ford Motor Company, will present an exclusive insider’s look at how global trends are impacting the boomer and aging populations.

Companies including Microsoft, ADT, BMW Group Designworks USA, Qualcomm Life, Lively, GreatCall and Independa are just a few others on the agenda that will showcase how they are meeting the challenges to create products and services for this audience. And card carrying AARP members will judge the results of a product competition for this audience.

With 78 million baby boomers in the U.S., this demographic holds 70 percent of U.S. disposable income and spend the most on technology.

“Technology is constructing a new vision of what it means to age,” said Robin Raskin, Founder of Living in Digital Times. “Baby boomers and seniors have the free time, disposable income and passion to demand that technology be curated for their lifestyles.”

The Silvers Summit will explore new technologies in health monitoring, home security, communication, and social media. Trends and insights about the internet of things, robotics and mobile apps will also be explored in the context of this unique audience.

“This year’s Summit will also take a sharp look at barriers to market entry,” said Jill Gilbert, producer of the Silvers Summit. “Why for example, are the boomer and aging markets drastically expanding while widespread consumer adoption is still unrealized? By coming together at the conference, we will create momentum.”

“The 50-plus age group is connected like never before to what is going on in the world and to other generations, swept up by technology and global trends that are far-reaching,” said Sheryl Connelly. “It’s an exciting time to be a boomer because innovation and creativity continue to change the nature of our daily lives.”

Summit highlights include:

Home Sweet Radical Home

Learn how some of the newest technology companies are leading the way in making homes personalized, connected, and secure with easy to use and attractive gadgets and devices.

Cracking the Distribution Code

Learn the latest insights on messaging, consumer education and channel distribution and how it can help to move your company forward.

50+ in the Digital Age

Terry Clark, Chief Marketing Officer for UnitedHealthcare Medicare and Retirement will explore how the emerging digital senior will accelerate healthcare transformation and drive adoption and loyalty for the brands that get it right.

Transforming Retirement—A Digital Pioneer Reinvents an Industry: Dr. Neil Clark Warren, Founder and CEO of eHarmony.com, will discuss how he carved out his own niche in the baby boomer and digital marketplaces and how you can capitalize on this demographic too.

Design Useful Things We LOVE!

Learn ways to design and market products that are not only useful and simple to use, but incorporate beauty and the fun factor baby boomers crave.

The Silvers Summit will also be hosting the 50+ IT List, a fun, interactive competition that will reveal what consumers really want in their products as tech innovators pitch to a curated board of AARP member judges.

The Silvers Summit, produced by Living in Digital Times, will be held during CES on Tuesday, January 7th, 2014 from 9 a.m. to 5 p.m. at the Las Vegas Convention and World Trade Center (LVCC). Innovations in baby boomer, senior, and caregiver tech will be showcased daily in the Silvers TechZone in The Venetian, Level 2, Venetian Ballroom from January 7th to 10th. Developers, manufacturers, distributors and service providers are encouraged to attend and can register using the CES website.

About Living in Digital Times

Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits, exhibitions and events annually at International CES: Digital Health Summit, Silvers Summit, FitnessTech Summit, TransformingEDU, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, FashionWare Show and the KAPi Awards. For more information, visit http://www.LivinginDigitalTimes.com.

About CES

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $ 203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at http://www.CESweb.org and through social media: http://www.CESweb.org/social.

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THE DIGITAL AGE- DIGITAL SIGNAGE

Introduction

 

There are arguments about the forms of promotions a product should follow. The presentation of the forms is also important and in this cacophony of importance the prime issues are sometimes forgotten. There may be debates about the content of a promotion but presenting medium of that promotion is also important. There are visual medium, audio or print which is a part of the visual but is considered a separate one. Similarly moving pictures and still photographs cannot be put in the same category though are part of the same medium. The factors are serious issues both to customer and target consumer so that a later day cat fight does not start among the concerned parties. The objective of a promotion is to generate maximum revenue from minimum investment and to get that the analysis is done so that it is finalised whether a place can be promoted through Digital Signage or Banners and Signs. 

 

Description

 

Putting a promotion appropriately in a medium is tricky. Some formulae that work in a medium do not guarantee the repeat success in all other mediums or forms of the mediums. So a person should have a thorough knowledge in the particular domain to be productive and be a success. The yields are different in different forms. The discussion on mediums continues and all are participating. Some of the places are not suitable for Digital Signage but are appropriate for Banners and Signs . The issue is to identify some theory that works.

 

For choosing a way of display it is imperative to go through a planned and methodical survey or scrutiny of the locality under focus. The factors that are needed to keep focus on are the annual income of the locality, population purchase capacity, educational progress the locality has made in a given period of time, whether there is any record of social unrest or the number of high income people. Caution is needed for the secrecy of information as all of these can be sensitive information and more important than putting  Exhibition Stands .

 

Depending on the above data decisions are taken. A company is not willing to spend high amount in promotion when the purchasing capacity or the returns from that area is not promising. Every promotion is about business and if that is not generated high end promotions are not worth. The options are then to Banners and Signs or exhibition Stands.

 

By character Digital Signage is different from the other two as both of them are physical promotions but this one is purely digital and though it has own logistical problems but the ways of use are more convenient and the displays even can be controlled from a remote place to alter as per the need of the hour. The other advantages of this display is that it can have moving narrative in the body to get a clearer message or promotion for the viewer, in clearer words even short ad movies can be put in the display and the sequence can also be controlled so that most impact can be made from the ads.

Easy display is leading manufacturer and exporters of Banner stands and Glass display cabinets.

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Images in Discounted Digital Board

They say, a person’s attention span is dwindling as technology progresses. Mainly, we are experiencing advancements in technology just because the human mind is demanding for more. The human mind has always wanted to make things better and make work a lot easier. This is why for most of us, technology races with lour minds. Whatever the mind could imagine, technology works double time to make it possible.

Right now, the World Wide Web is already considered as the marketplace of ideas. It is filled with various pieces of information that is shared with the entire humanity with just a click or two. However, the internet is not similar to our good old encyclopedia. The encyclopedia that is loaded with text and have less pictures. Nowadays, there is no such thing as text-heavy websites. Web pages are now created with as much picture as possible. A picture says a thousand words; this makes it more powerful than the written word, plus the fact also that many of us could not stand reading text heavy entries nowadays. Everything should come with a picture or else no one would take interest in reading it.

This is exactly what we should do when we are reporting something. Whether the report that we are making is for school or for work, it is better if we could embed some pictures in it. Pictures make everything more interesting. It is also because of pictures that most people nowadays could understand better the things that you are discussing. Pictures and other graphical tools are also the reason why slide show presentations made it big nowadays. However, for professionals, they find slide show inadequate. If only they could combine the ability to embed multimedia in slide shows and the spontaneous effect of the old fashioned white board, then it would be perfect.

Well, wish no more, for discounted digital boards are already here. It is a dry erase board that also allows you to include clip arts, pictures and other graphics in your present. It also allows you to import your computer files, annotate them and include the changes in your printed handout! You could even include your slide show presentation in the digital board! All of these could be electronically captured in vivid color in order for you to save, print or email them in various file formats in an instant. It is that fantastic. Discounted digital board makes reporting more versatile and easy. It put the ease in presentation making it more stress-free and insightful all in one blow.

Visit Paper Mill Direct to know more about Card and A4 Card.

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Digital Screenmedia Association and KORE to Host Webinar: Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET

Louisville, KY (PRWEB) July 08, 2014

The Digital Screenmedia Association and KORE will host the Webinar “Digital Signage Goes Wireless” on July 15, 2014 at 2:00 ET to address the growing and critical trend of managing digital signage networks through wireless connectivity.

In today’s ‘must have it now’ customer experience world, the need for customizable digital signage solutions is essential. Altering messaging in real-time, adding advertising, acting on customer input, deploying signage globally, and remotely monitoring your equipment requires forethought, planning and reliable connectivity. The webinar will focus on the following topics:

Major trends in digital signage and the importance of deploying the right solution
Delivering a unique and enhanced customer experience
Understanding how wireless connectivity can enable and enhance digital signage deployments

Attendees will gain insight into the current and future landscape of digital signage management and will understand the importance of thinking globally with wireless connectivity to deliver the optimal customer experience.

The Webinar will be presented by Bert Gillespie, Director of Channels with KORE, Pat Verrington, Vice President, Emerging Markets and Services with KORE, and Bruno Pupo, Vice President, Global Sales & Marketing for Vertigo Displays.

Attendees can register at the Digital Screenmedia Association’s website.

About KORE

KORE is the world’s largest wireless network provider specializing exclusively on the rapidly expanding global machine-to-machine (M2M) communications market. Providing unified control and management for cellular network service delivery in more than 180 countries worldwide, KORE empowers its application, hardware and wireless operator partners to efficiently deliver M2M solutions across the globe. M2M applications in industries as diverse as healthcare, utilities, enterprise IT, transaction processing and fleet management rely on the KORE network to deliver operational efficiencies and cost-savings. KORE offers a range of technologies — including LTE, GSM, HSPA, CDMA and satellite services — that ensure the greatest possible reliability and coverage. For more information, please visit http://www.koretelematics.com.

About the Digital Screenmedia Association

The DSA is an independent, non-profit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets including retail, hospitality, food service, and healthcare, as well as manufacturers, resellers, and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers, and service companies.

http://www.digitalscreenmedia.org







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Variable Data Postcard Mailing Services Now Available from Sunrise Digital

Chicago, IL (PRWEB) July 06, 2014

Sunrise Digital is a one stop source for variable data printing. Personalized addressing is both a professional option for business mailers and a convenient one for wedding invitations. Clients need only to send artwork and Sunrise handles the printing, the fulfillment and the mailing. Their super fast 48-hour turnaround time upon proof approval also adds convenience for last minute deadlines. Sunrise is a G7 Qualified Master Printer which means they follow the highest quality control guidelines.

With variable data printing at Sunrise Digital customers have their choice of paper from uncoated, gloss or dull finish, to thicknesses from 10pt. all the way up to 18pt. Additional gloss or satin coatings can be added to further protect the ink and to attract additional attention. Sunrise prints on HP Indigo presses which offers print quality head-and-shoulders above standard toner based output. The vibrant colors, sharp details, and true ink finish from the Indigo print rivals even the best offset printing. Another perk to digital printing is that there a big cost savings on short-run projects, generally 1000 pieces or less.

About Sunrise Hitek Group, LLC.

Sunrise Hitek Group, LLC. is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, laser engraving, and digital die-cutting, to create best-in-class color printing, short-run packaging, P.O.P. retail displays, and signage products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.







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The Success of Businesses with Digital Boards

Are you looking for a perfect way of advertising your business that would just cause you less hassle?  The technology today is continually increasing and it has been developing various kinds of facilities that would help you with your concern.  Take into consideration the usage of digital board because it offers to entice plenty of individuals no matter how old or young they may be.  There are a lot of discounted digital board available in the market these days and you should purchase one for yourself.

Digital boards are very popular among different establishments because it is made with specialized function like presenting advertisement messages in a digital manner where a lot of customers will certainly be attracted to.  The people nowadays are more into the advanced technology so having these boards will provide communication by reaching out to the target group of clienteles.  If you desire to have additional savings, you can get the discounted digital boards available in different stores or you may want to check it over the internet by browsing any digital boards which are offered at very reasonable prices.

Unlike the customary advertisement posters and billboards, discounted digital boards are made out from modern technology where the owner can have access in configuring and customizing the settings anytime they want.  It is very cost-effective since with just one piece of material, you can actually use and present your business in any message you want because the multimedia system is capable of presenting any kind of messages by just clicking some buttons designed to function such.  Furthermore, messages are not the only presentation it does but also some visual images.  You can actually have a discounted digital board that is capable of showing off videos which have very clear color and contrast.  Your target groups of individuals wills surely get attracted by this because a lot of the people nowadays are very much attached to the world’s modernization.

In addition, not only it can advertise your business in a modern way but you can actually express the artistic side of you with the use of discounted digital boards since you can customize whatever message or video you want to convey to your clients according to your preferences.  It is indeed a fact that making use of digital boards will help really entice people from all over the world and will actually bring your business into great success.

Visit Paper Mill Direct to know more about card making and wedding card.

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Sunrise Digital Now Offers Start to Finish Variable Data Postcard Mailing Services

Chicago, IL (PRWEB) July 02, 2014

Digital is a one-stop source for variable data printing. Personalized addressing is both a professional option for business mailers and a convenient one for wedding invitations. Clients need only to send artwork and Sunrise handles the printing, the fulfillment, and the mailing. Their super fast 48-hour turnaround time upon proof approval also adds convenience for last minute deadlines. Sunrise is a G7 Qualified Master Printer, which means they follow the highest quality control guidelines.

With variable data printing at Sunrise Digital, customers have their choice of paper from uncoated, gloss or dull finish, to thicknesses from 10pt. all the way up to 18pt. Additional gloss or satin coatings can be added to further protect the ink and to attract additional attention. Sunrise prints on HP Indigo presses which offers print quality, head-and-shoulders above standard toner based output. The vibrant colors, sharp details, and true ink finish from the Indigo print rivals even the best offset printing. Another perk to digital printing is that there are big cost savings on short-run projects, generally 1000 pieces or less.

About Sunrise Hitek Group, LLC.:

Sunrise Hitek Group, LLC. is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, laser engraving, and digital die-cutting, to create best-in-class color printing, short-run packaging, P.O.P. retail displays, and signage products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide