Tag Archives: Digital

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Isle of Palms weighs welcome signs with digital screens

Isle of Palms weighs welcome signs with digital screens
An electronic message board that would be part of new welcome signs for the Isle of Palms is drawing mixed reaction. "I think you have a pretty split (City) Council," said Councilman Mike Loftus, who opposes the idea.
Read more on Charleston Post Courier

Australia and Japan, partners and friends
In return, Australia is to scrap its 5 per cent tariff on Japanese electronic and household goods, as well as immediately eliminate the 5 per cent tariff for 75 per cent of Japanese vehicles, with the remainder eased in over three years. There are …
Read more on The Age

Clubcall
Any local businesses wishing to advertise on the Electronic Message Board for all of Aodh Ruadh's home senior football games this season should make contact directly with Park/Development Committee Officers – Michael Daly, Conal Gallagher, David …
Read more on Donegal Democrat

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Digital Poster And Digital Menu Board

Commercial building owners have noticed how powerful a digital poster is, so let us check out how an lcd advertising display is utilized by property managers. Digital menu boards were very first used to replace static printed posters, but now these are growing in desire as fast as the digital signage industry itself.

The digital poster can exhibit the leisure opportunities available from theatre shows, to live comedians on stage, to dinner bookings at exclusive restaurants. These posters can be residing in the guest services division that way all information is displayed in bright neon writing. For instance, a reservation for 4 at an exclusive eatery can be posted on one section while another section can be displayed to show the various kinds of menu specials. That way you are able to divide the board into sections and market all the amenities your hotel offers.

Technology is driving digital signage into new and broader areas. In this tough economy spending thousands of dollars on advertising is just not realistic, so not all companies are in a position to advertise which is how their business eventually ends up crumbling. The two options above can provide the same end results with minimal investment of time and money, so now everyone from car repair shops to lawyers to retail shops, can now have these amazing marketing signs without losing any money doing so. They can be placed in their reception or customer waiting areas.

Digital message signs and displays were particularly designed for the reception and waiting areas, so they can inform and entertain customers when they are waiting for their meeting or their car. Now we see these in hair salons, dentists, coffee houses, restaurants and small mom and pop shops.

Selecting a LED message board is the entry level for any digital signage solution, as well as being the most affordable it is also the easiest to set up and configure. No software to set up or just a simple idea and the ability to transpose it on the board is all you need, once you do that turn the power switch and let the board do the rest. Screen sizes, range from 10inches and go up to 35 inches, can be mounted in either portrait or landscape position and be hung or supported by a custom easel.
Digital menu board.

As the name suggests, these were initially designed for displaying eye catching digital menus in Quick Serve Restaurants (QSR), and are now evolving from every type of business out there. One of the huge benefits with the LED board is it displays a more impressive content, and creates a WOW factor. When you are looking for a new advertising method, choose the best and let the LED Board boost your sales and get your business the recognition it deserves.

Lari Smith has been writing articles online for nearly 3 years now. Specialize in business signs articles. If you need more about Writing Board and LED Message Board method, please reference http://www.flashingboards.com/.

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An Old-Fashioned Newspaperman Takes The Helm In A Digital World

An Old-Fashioned Newspaperman Takes The Helm In A Digital World
Yet Abramson didn't sit at The New York Times' table this week as she has in years past, instead attending as a member of the journalism school's board of visitors. Earlier this month, the paper's corporate chairman and …. The Times has won praise …
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SMIC and Brite Creates New Network Platform SMIC-ASIC.com
Information Exchange – A Bulletin Board System (BBS) enables customers to freely create topics of discussions, share opinions and views, and provide comments and suggestions to SMIC and its preferred partners. Q&A – A real-time on-line service system …
Read more on DigitalJournal.com

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Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical Digital Marketing, According to a Soon to Be Released Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) December 10, 2013

Follow us on LinkedIn – GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the “Pharmaceutical Digital Marketing and Social Media” markets. The study will examine key drivers and trends impacting the market such as growing awareness among pharma companies over the importance of customer engagement against a backdrop of an emerging era of participatory medicine; increase in the number of social media projects undertaken by pharma companies worldwide; growing use of social media in drug development and discovery in addition to drug marketing; rise in the number of human clinical trials and the role played by social media in improving clinical trial enrolments; emerging significance of digital health and digital health feedback systems.

Defined as the use of digital marketing tools such as websites, e-mail, apps, and social media for superior customer experience management, Pharmaceutical Digital Marketing and Social Media is currently a ballooning phenomenon in the pharmaceutical industry. With the internet becoming a key source for accessing health related information, digital health defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies to remain relevant in healthcare. With social media already entwined into the very fiber of modern society, the value of nurturing social confidence in drugs and therapies among patients and caregivers can no longer be undermined. Also, information assimilated from social media conversations can provide critical insights that can shape the success of clinical development programs. Information shared by physicians can accelerate the drug development process and increase the possibility of developing new indications for existing drugs. The market is also expected to benefit from the growing importance of pharmacovigilance, as companies struggle to build public confidence by maximizing drug safety all through the product’s lifecycle. Social media engagement in this regard can provide valuable post drug approval, real life data in the form of both solicited and unsolicited opinions on drug safety from patients and physicians.

With over 5000 new drugs currently in clinical development, the task of recruiting patients into clinical trials is a huge challenge for clinical trial sponsors. Social media engagement in the pharmaceutical Industry can help create public awareness and improve recruitment outcomes. The coming years are expected to witness companies increasingly manage patient enrolment and retention strategies such as online patient communities, social networking sites including Facebook, MySpace, and Twitter, online bulletin boards, blogs, and e-forums, among others.

The growing focus on reducing healthcare costs is also expected to encourage adoption of social media among pharmaceutical companies, since creation of a platform for information exchange at the community level provides a cost-effective direct marketing opportunity. The study estimates Pharmaceutical Digital Marketing and Social Media to be a multi-million dollar market worldwide, while more precise market-size and growth projections will be made available during the 2nd stage of report preparation, and data analysis.

The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.

Developed for Pharmaceutical Companies, Strategic Planners, Business Development Executives, Management Consultants, Investment Bankers, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

For more details about how you can participate, please click here.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

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Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/







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All About Digital Display Signage

If you are looking for more creative marketing strategies for your business or retail store, you may want to go with digital display signage. With this modern technology, you can expect great video and animation effects. It is such a great marketing tool to retailers and businesses that it will definitely help sell your products and bring in more business to boost those sales.

If you are looking to save money, having this signage will definitely help you with that. You will save on the use of ink and paper. There has been a recent study showing that 350 million ink cartridges are thrown into landfills every year. The plastic on the cartridges takes hundreds of years to break down. That means by going digital, you will be saving forests, use less printing supplies, and have less waste in landfills. With this benefit, you will be able to promote this to customers as going green which is so important to millions of people all around the world. Remember, you are saving money and helping the environment at the same time.

Another great benefit to digital display signage is it requires less energy than in the past. Efficient backlighting systems have stepped up producing less heat. Also, LCD screens are using less energy which tremendously helps as well.

With the use of digital display signage, you will be able to create a brilliant combination of graphics, colors, text, and message content that will appeal to your customers. So in order to succeed with this amazing technology, let the message speak directly to the audience. Make sure expectations are met to the audience. It should be informative, suitable, and entertaining to the viewers as well. Information is a vital part of your goal. In order for your customers to have that great shopping experience in your store, they must be able to understand the information. Retailers should be able to identify and understand the customers needs and expectations as well in order to have a successful business. Another great advantage, customers will have the latest sales information on products as well as any promotional events. Just keep in mind, being creative and innovative will draw attention to your business. Customers will definitely remember your marketing ads and will come back as repeating customers.

Digital display signage has definite advantages. Promoting the green technology, creative marketing strategies, and saving money and energy will have your business growing strong, so you should really boost those sales and search for online sites that will fit your budget.

To learn more about Digital Display Signage, please visit our website.

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Harris Corp. getting out of digital signage/DOOH

Harris Corp. getting out of digital signage/DOOH
Tech giant Harris Corp. recently announced its decision to divest itself of its Broadcast Communications division, which includes its digital signage business, but a company spokesman insists the division is continuing "business as usual." Harris is …
Read more on Digital Signage Today

Digital signage in the rear window
Digital signage is popping up all over the place, from banks to gas station pump tops to roadside billboards — and now it might be coming to the car right in front of you. Minneapolis-based Rear Window Media is pioneering a new kind of digital signage …
Read more on Digital Signage Today

Digital signage, live TV and the law
As a communications tool, digital signage offers the ultimate capability: Retailers can deliver targeted messages as dictated by customers' interests, requirements and spending habits. Content is king. Promotions, announcements, product information …
Read more on Digital Signage Today

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Digital Signage Jargon Deciphered

As a new industry digital signage is littered with acronyms, abbreviations and technical can’t that it can often be difficult to understand what is meant.

The phrase digital signage is a good example, few people outside the industry refer to the use of TV screens for advertising, information and promotion as digital signage, with terms such as electronic billboard, digital poster or electronic sign more commonly used.

Here is a list of common terms associated with the digital signage market and what they mean:

Aspect ratio – the scale of a TV screen. Traditionally they were all 4:3 now there are various widescreen formats.

Captive Audience Network – a network of screens that addresses an audience that is captured in a specific area – this can be a point of sale queue, on a train or in a bathroom.

Content – the images, advertisements and text displayed on the screen.

CRT – Cathode Ray Tube, the precursor to LCDs

DooH – Digital out of home, often referred to as the official moniker of the industry. Dooh refers to the use of digital TV equipment taken out of the home; another word for digital signage.

HD-TV – High definition television which offers improved picture quality and resolution.

Impressions – the number of people that view your digital sign.

JPEG – a file format often used for pictures and photographs.

LCD – Liquid Crystal Display, the most common technology employed in flat panel TVs.

LCD Enclosure – a protective, waterproof and weather-poof enclosure to house LCD TVs so they can be used outdoors.

Narrowcasting – the resultant images displayed on the screen. Different to broadcasting where the content goes everywhere and is picked up by anyone with a receiver, narrowcasting is content that is aimed at specific locations and audiences.

Outdoor Digital Signage – Screens used for digital signage placed in an outdoor location.

PNG – a picture file format that permits transparency.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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Cheap 42 Inches Floor-Standing Digital Signage LCD Advertising Players Offered by China Digital Signage Manufacturer Digital-Signage-China

(PRWEB) April 19, 2014

Recently, Digital-Signage-China, a renowned China digital signage manufacturer, has announced its new selection of 42 inches Floor-Standing Digital Signage LCD Advertising Players. According to the company’s sales manager, these new players are specially made to expand its market share. What’s more, all clients can enjoy big savings when buying these items at the company’s website.

The company’s newly-released 42 inches Floor-Standing Digital Signage LCD Advertising Players are of high quality. Each of them is featured with innovative design. They can be widely applied in many bulletin board systems.

Some details about the fresh items are as follows:

Play Type: Movie, Music, Pictures.

Compatible format: MP4 (AVI: DIVX, XVID), DVD (VOB,MPG2), VCD (DAT, MPG1), MP3, JPG

Audio mode: left channel, right channel, stereo;

OSD language: Chinese, English and other languages

Compatible memory cards: CF, SD, USB

Video format: PAL, NTSC, automatic

“We are happy to release our new 42 inches Floor-Standing Digital Signage LCD Advertising Players. As is known to all, every customer wants to obtain high quality products at cost-effective rates. Our players are created to help worldwide clients to get what they actually need. The aim of Digital-Signage-China is to be an outstanding supplier of high end digital signage products. We are always ready to serve you,” the sales manager says.

In addition to the new 42 inches Floor-Standing Digital Signage LCD Advertising Players, Digital-Signage-China has over 200 different kinds of advertising players for sale.

About Digital-Signage-China

Digital-Signage-China is a well-known digital signage technology company with the eligibility of production, installation and maintenance of digital signage products. The company has much experience in the industry, and its customers are provided with the best resources and professional tips. For more information about the business and its digital players, visit http://www.digital-signage-china.com/?content/product/43/index.html.