digital signage
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Tag Archives: Digital
Communication via Digital Signage Vs Static Signage
With rapid growth resulting from the introduction of new technology, and the availability of a wide variety of media platforms, last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful medium for consumer communication by the retail outlets, restaurants, gas stations, casinos, banks, airports, along with corporates and educational institutions. One of the major benefits of the digital signage is its ability of deliver relevant and dynamic message, which resonate with the target audience. O Display content is designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behaviour of the consumers that defines digital signage.
Advantage of Digital Signage over Static Displays
Digital signage is all about communicating with the consumer. For enhanced Product Marketing, appealing audio visual displays offering dynamic and digital information guarantee improved sales. Some of the most prominent features of the digital signage are;
* Versatility and Cost- Efficiency
* Time Saving
* Improved Sales and Return on Investments (ROI)
The Gaps Digital Signage fills that Static Displays have left behind
Digital signage such as, LCD & LED displays are being widely used in the public and private spaces. Unlike the static signage, digital signage can display a variety of contents including text, image, video, audio and animation, and thus is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes digital signage the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at specific locations at specific times, when paired with an appropriate display medium. Furthermore, as compared to the static displays, the digital signage technology offers a better ROI.
How Digital Signage Saves Cost?
Digital signage is comparatively a lucrative advertising option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.
As digital signage refers to the electronically controlled display screen from a central location, the cost of advertising a brand/product/service reduces drastically. Why? Digital signage screens installed across different locations only need digital signage software to manage and update the promotional information, and thus there is less involvement of manual labour, which brings down the costs by a considerable margin. This digital signage software is cloud based, hence easily accessible from any remote location from devices such as desktops, laptops and even smartphones.
So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology of digital signage.
Types of Digital Display Boards
The function of Digital Display Boards is to offer quick and automatic access to information as requested by the user. Digital Display Boards are present in the form of kiosks or signage to provide users with relevant data. This article shares an insight on different types and their benefits to help readers make an educated purchase decision.
Benefits:
Used in business and trade to display a listing of services, products, and updates for the clients and potential customers.
Provides an appealing, high definition picture display that can be used for advertising purpose.
Ideal for carrying out promotional activities for new brands and emerging business markets.
Aids in categorizing content from several resources and convert it into a datacenter for use by the company across different locations.
Various content channels can be made to form vibrant presentations with smooth transitions.
Different Types:
Indoor Digital Display is used for promoting brands and businesses purpose and offers customers a directory of services and important updates on new product launches.
Digital signage is an affordable digital signage that deploys high definition (HD) viewing and has an inbuilt media player that has the capability to identify several memory cards; each storing a different type of data. Once installed it will work on its own, but a USB flash drive has to be used for manual updating.
Digital Menu Boards are used in restaurants and café for a regular update on the menu served. There can be numerous displays on this type of board and it can be connected to a network or kept as a separate installation. An LCD monitor along with a media player is used by this device. There are two options for using this type of display board, it can be used either by connecting to a network or to an LCD monitor.
Information Displays provide users the scope to search the catalog or database for specific information. The access provided to the public by these information displays are built skillfully to ensure a spontaneous interface.
Interactive Displays are built in the form kiosks/displays with a touch overlays or gesture technology. However, other remote controlled interactive displays operate by means of voice activation. Usually the public displays installed in museums and universities use interactive display for enabling lively presentations to capture the attention of a larger audience.
Scoreboards are used in sport locations and their objective is to further enhance the correspondence between the teams and their fans, which would both be easy and enjoyable for all. This digital set-up allows an active communication between the supervisors and players. Meanwhile, the trainers with the help of digital communication can update players about essential alerts and precautionary measures. Public digital screens are ideal to keep fans updated all the time on their favorite teams.
Thus, digital signage can be efficiently used for advertising products, broadcasting information, and for entertaining the public.
Digital Notice Board of DDC Myagdi
This video is a sample of digital signage aka Digital Notice Board used as digital citizen charter and digital information board in Nepal’s local government bodies. This piece of work represents PIP videos about vital registration and social security information plus other general notices of the District Development Committee (DDC) Office.
Through digital signage network manager manage digital signage anytime from anywhere
People across the globe want to use digital signage network manager because it tenuously scrutinize, control and actively manages their entire digital signage. One of the best parts of the signage network manager is that, promoters can manage and operate digital signage from their comfortable zone.
As you know that digital signage are placed or installed in the remote area, which is very difficult for the advertising companies or their representatives to operate or handle same manually, but the unique quality of digital signage network manager make the managing process or access very simple as now, the advertisers can access and also change digital signage from their office without visiting the site because it is connected through internet network.
Before the advent of digital signage network manager, we need to search a place for placing a digital signage which can easily be accessible and advertisers can also reach easily, but now you do not have think about it because through network manager, we can manage digital signage and make changes as per your desire. It can be off or on as per the instruction of the clients.
We all know that placing a digital signage network is not an easy task. We have to spot the area which is easily accessible. aA digital signage network manager needs to consider many things including budget and also knowledge of effective operation. Digital signage is very effective tool of advertising because if it is effectively managed, it makes advertising effective, result oriented and also cost effective.
Several factors lead an individual to set up or install a digital signage network. The digital signage network managers want to use promotional based revenue model as a result they are showing their interest in providing space to promoters and they are displaying ad in as many locations as they can. On the other hand, spot owners may be interested in generating ad revenue or wanted to promote their products, service or business.
There are several places to install digital signage, but the most effective and preferred spot is public place. The motive behind placing the signage ad in a public is to get maximum attention of the target group. This is the only way by which a promoter can endorse the products, service or business of their clients in the most effective and successful miner. Placing an ad in public place is not an important, but spotting the right place for placing an outdoor digital signage is significance because if it is not placed while considering the target, then it is quite clear that products will neither get attention nor the customers. So you can manage digital signage with help of network manager and promote business and increase profit.
New Gloria Jean’s Coffee Digital Menu Board
Digital signage
Digital signage
Image by ecastro
Schedule and campus map
digital signage
digital signage
Image by David Lee King