Should I Only Use My Message on Hold to Promote My Products?

If you are creating an on hold message for your business than its tempting to use it purely as an infomercial about your products and services.  On hold messages are a great way to educate your callers about your product line and the benefits they can bring, but you can also use this time to help your callers in other ways.

An on hold message first serves to let your caller know that they haven’t been disconnected or abandoned.  If left with just silence, a caller will be unsure whether their call is being directed to the correct person or has been forgotten about.  Use the message to thank your caller for making the call and that you appreciate their business and assistance is only moments away.

Also use your message on hold to inform your callers about your business opening and closing times – and if these are affected by any holiday periods.  Include your full business location and directions as to how to find you.  If your customer service team have any frequently asked questions that can easily be included within your on hold script than this could save them time and increase their efficiency.

Why not notify your callers if your company has any employment opportunities.  Satisfied customers could potentially be an excellent addition to your work force. If you’re able to fill your vacancies through your on hold message then this could save your company recruitment and advertising costs.

Why not use this opportunity to show your company as the leader in its field.  Tell your callers about any industry awards and recognitions.  Publicize your credentials and mention any professional associations and memberships that you belong too.  Mention how long you have been working in the industry, tell callers about your experience you have gathered from your years in the business. 

You could also offer your callers expert hints and tips – share your knowledge and suggest they sign up to a newsletter for weekly/monthly updates.  Giving professional advice and tips will show your callers that you know your business and have the experience that will inspire your customers with confidence.

Use your on hold message to educate and inform your callers.  Your callers will appreciate it and so will your bottom line!

Alison Pitman
Professional Voiceover Artist. Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more. Please visit my website to hear my demos http://www.thephonevoice.com/. 24% Discount on On Hold Voiceovers During July!!

How to Create a Strong Voice Broadcasting Message

One of the first things I learned with voice broadcasting was to keep the message as short as possible while getting your main message across as soon as possible is important. In other works put your offer out on the table right away so people don’t hang up. Voice broadcasting is about getting people’s attention first, then presenting an amazing offer that will create an action.
 
Using a good voice is also important when doing a voice broadcast. Remember you are calling people while they are going through their regular daily routine so you must not try to irritate anyone. If you want them to respond positively you need to keep it simple and polite. Use a voice that is gentle and sounds positive.
 
Remember to always give them a automatic do not call option such as “press 8 to be removed from our call list”. This will save you and your customer’s headaches. Also, you can give them a second chance to opt-out of your list once they have been transferred to your PBX so your sales people don’t get yelled at.
 
During a voice broadcast, it is very important to give them an action to act up when the message is over such as “press 1” to be connected to a live person. Even better yet, if you are smart, you will offer a promotion and say “press 1 now to take advantage of this offer before it expires.” This approach will motivate people to talk to your company about your offer. Your voice broadcasting campaigns will see a difference right away if you just make this one change. 
 
There are many tricks of the trade when voice broadcasting. Even small changes can bring significant positive results to your voice broadcast marketing.  Lead generation can be simple if you implement the right plan.   Applying these voice broadcasting tips can give you an optimal return on your investment.

Rick Zepeda is a lead generation voice broadcasting professional. Be sure to get more tips and tricks free with Voice Broadcasting Insider Secrets.

Marketing Benefits Of Message On Hold Services

Are you looking out for some ways through which you can get more callers? Well if this is the case then you can think of getting message on hold services. This is one of the recent ways of marketing your company. This is a very beneficial way and you can avail lots of business advantages if you install this system in your company calls. Some of the great benefits that you can ear with them are mentioned below. You can have a look at them and then you can decide whether you need to go for the message on hold services for the marketing of you company or not.

This serves you a dual purpose. When your customers will call you for certain information or reason they will get to know more about you and your company with the help of the message on hold services.

You can utilize the time very well with the help of the message on hold services. Instead of wasting the time in holding and making it dead you can utilize in much more useful things and earn more business.

You can make your customers happy. The first and the most important rule of any business are to bring a smile on customers face by using your product or service. In such a case with the message on hold services you can accomplish this goal of yours. Also the customers will not mind calling your over and over for the simple reason they will not get bored by your call. These messages coming while they are on hold will entertain them.

You can create a great impression on your customers by installing message on hold. It is really important that your customers have a good impression of yours after hanging up the call. This will motivate them to get in touch with you again and thus you can do better business and more sales. Also they will let others know about it too. This will bring in more prospects which are important for your company.

Hang ups can be costly at times which will surely not liked by your customers. It can be also tiring and boring. In such a case if your company provides with great on hold messages then probably your customers will get entertained and they will not mind the expensive hang ups for the entertainment you provide to them.

These are certain marketing benefits of the message on hold services.

The Message on hold provides professional Message on hold services and you can rely on their experience to help you with various promotions on hold related services as well.

Outdoor Led Signs-delivering Establishments Message Efficiently

Most of the businesses have found outdoor LED signs an effective alternative to advertise on different places, including roads and highways. In most cases, these options are found fronting stores, establishments, and even places of worship. One of the main purposes of using such alternatives is to divert the attention of the targeted audience towards the primary services of these establishments. The presence of attractive lights makes them an outstanding option to deliver the message what a company wants to give its intended audience.

In earlier times, the usage of outdoor lights was quiet popular for illuminating printed or written signs. This kind of feature benefitted lots of businesses especially displaying their message at night or during the time when there was no proper sunlight, especially in the days with heavy rains. Obviously, with the help of these lights, people didnt put their great efforts in reading and understanding the content written on the signs in order to aware of the companys message. Honestly speaking, the presence of such lights was so vital to tell the people at night about the existence of the signs on road.

Now the concept of illumination has reached to other level with outstanding advancements in LED technology. To be very precise, having diodes these LED sign products shine brightly. And when it comes to defining the working system of such products, they enable displays and billboards change their content by using special controls to time these lights. Put simply, this option has come up with lots of benefits over regular billboard-type static signs. Therefore, nowadays a plethora of advertisers, businesses and other groups have started to use outdoor Led Signs in order to show moving images, text with transitions from one announcement to another, and much more.

In simple words we can say that outdoor LED signs has been proved to be an effective source of delivering an establishments message while at the same attracting customers as well.

Mamman Seghosime is an expert who has an extensive experience in writing on a variety of custom sign specialty houses that deals in designing, manufacturing and installing the signs for different businesses. The author provides the people with the information on various specialty sign shops across the country that only work for sign companies, outdoor LED signs.

Outlook Error Message 0X80042108 – Read Carefully!

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Sitour USA Takes Outdoor Ski Advertising Digital With First Wireless Electronic Message Centers

KINGSTON, NY (PRWEB) October 23, 2006

Sitour ( http://www.sitourusa.com ), the world leader in advertising and promotions ski, today introduced North America’s first wireless email message industry centers for ski resorts. This new media vehicle allows advertisers to reach the snow sports consumers with personalized real-time messages.


With the new message centers, advertisers can customize and deliver messages with greater frequency to customers waiting in lift lines and basic areas by sponsoring reports that can be instantly updated by ski on trails, traffic, weather, safety, and special events and provide other timely information.


Making his debut in the 2006-07 ski season in the stations nationwide, this large screen color signs that work with calendar software connected to the Internet can display text messages, and logos LED video animation, and are easily seen in direct sunlight and at great distances.


The first advertisers for the centers include Slim Jim, Mini Babybel cheese Bel Group and General Motors ConAngra Snack Foods of the Chevrolet division, with others in the negotiations.


“The message centers do day to communicate to customers or dry erase blackboards to lift a thing of the past,” said Monte Rios, president and CEO of Sitour USA. “This creates enormous opportunities for national and local advertisers as well to really reach the attractive demographics of skiers and snowboarders, who are rich, educated, active, health conscious and committed to the sport. “


The new signs will be installed in Sitour over 80 stations across the country this year, after the successful test facilities. Wintergreen Resort in Virginia is the first US mountain install a complete system covering all areas lift lines, tubing and base.


personalized, timely, frequent announcements

Using technology similar to that employed by the New York State Lottery to update its bulletin boards, ski resort operators can update messages about impending snowstorm, updates traffic for the return trip, trail closures, missing children reports and even sports scores busy day skiing as Super Bowl Sunday that skiers do not have to leave the tracks to see what happens.


Each message center will generate 1.5 million impressions per ad / season. The messages are repeated in the waiting model-based cycles on lifting lines for multiple and lasting impressions.


individual signs in the system can be personalized with messages tailored to achieve the desired demographic; for example, placing ads geared toward parents in the children’s ski area or those for entertainment or dinner near the main lodge.


“The message centers create a highly visible and effective marketing tool to promote current and future events and other activities in the mountains,” said Anthony Lanza, Superintendent Belleayre Mountain in the region of New York Catskills. “The graphics really get the attention of our clients. Targeted impressions we receive from the wireless LED reader boards Sitour offer the best value in advertising. “


Sitour brings a long history of innovating on advertising on the snow, starting with inventing the concept track map over 40 years ago. Since then, he has introduced cards scenic trails and the first advertising packages ski resorts built in the 1980s, multi-purpose ski and snowboard shows in the 1990s and the vertical tower and announcements Wireless LED message centers in the 2000s


About Sitour USA

Sitour USA is a leader in advertising and event promotions to skiers and snowboarders, offering advertisers placements media at 215 stations in many major ski areas in North America and an international network of 900 stations in 11 countries. Sitour reached 70 percent of total market skier visits with advertisements that offer complete saturation both on the mountains and inside the resort lodges. Its customers include General Motors, Dannon, Kraft Foods and other Fortune 500 companies as well as large national and regional companies.


Editor’s Note :. Photos and media interviews are available

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