Tag Archives: Marketing

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Shenandoah Valley Kids Trail Receives Virginia Tourism Corporation Grant for Tourism Marketing

Winchester, VA (PRWEB) September 30, 2013

Governor Bob McDonnell announced that the Shenandoah Valley Trail children received $ 25,000 from the Fund Grant Program Virginia Tourism Corporation (VTC) Marketing Leverage. Governor McDonnell program funding had increased under his administration’s efforts to stimulate economic development through tourism. In total VTC awarded more than $ 980,000 for 54 projects tourism marketing across the state to help increase attendance and revenue for localities in Virginia through tourism.


Partner Lead Great Agritourism received a grant of $ 25,000 for his “Shenandoah Valley Agritourism Great Trail children in partnership with seven other partners to understand. Shenandoah Caverns, Bryce Resort, Massanutten Indoor Waterpark, The Alamo Drafthouse Cinema , Country Inn and Suites, Shenandoah Discovery Museum and Theatre In hard family to provide $ 115,000 in matching funds for the project. partners will be using the database and electronic infrastructure Go Blue Ridge Travel to implement the program.


The a wide area. There are eight counties of Virginia, three counties in West Virginia and one county in Maryland. trip planning is difficult for visitors who are not familiar with the area. Build the connective “hub and spoke” route facilitate family travel while relying on the relationship of tourism partners. Families often do not have enough time to plan for the whole family travel to provide families with a range of electronic and printed information allows more immediate family on the road. In addition, the ‘Kids Trail “adds another dimension to the trip planning -. One that is easily recognized brand and

“The main VTC dollars received will be used to build a mobi website with search engine Google-based GPS. Visitors will be able to leave the station and easily find another activity in the area where they render. With the strength of our advertising partners, we can as a society network management affect both the visitor weekend DC metropolitan and position ourselves as a national showcase for family holidays, “said Kate Zurschmeide, co-owner of Great Agritourism.


“I am honored that Go Blue Ridge Travel has been selected by the partners as the media to use for the Trail Shenandoah Valley Children This is an extension of our already established Child Bucket List GoBRT. Our database for the region is enormous and will grow as we add more companies on board wishing to go to family tourism, “said Nancy Craun.


Patrick Kaler, President and CEO of Visit Loudoun in approving said:” This exciting collaboration between attractions and accommodations will be a great asset to enhance and increase traffic to the family of Northern Virginia. The partners have developed a broad and aggressive marketing campaign that is rich in content interesting and appealing. I am confident that this promotion will have a direct impact on the target market, and produce and probably exceed the expected return on investment. “


Brenda Black, Tourism and Services Manager Visit Harrisonburg said, “As Harrisonburg seeks to connect visitors to related activities of the child Valley Trail Shenandoah Kid offers the possibility of partnerships with other kid-friendly businesses in the Shenandoah Valley and Loudoun County. This family theme will develop and route packets over Virginia.org and advertising campaigns; creating a media buzz that reinforce the message that our area is a family friendly destination in Virginia. “

The VTC Marketing Leverage Program is designed to stimulate tourism marketing through partnerships leveraging limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to apply and may consist of Virginia towns, cities, counties, Convention and Visitors offices, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other not-for-profit entities.


“Grants such as these allow our communities to market their products more effectively to potential visitors,” said Governor McDonnell. “When more visitors come to Virginia localities and the Commonwealth realize increased tax revenues, business prosperity and new jobs are created.”


“The local tourism efforts get a boost gigantic when parties work together in partnership,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “By leveraging our marketing funds tourism so much good can be accomplished with the results of dynamic tourism projects that might otherwise be unaffordable. “


Virginia Tourism generates $ 20 billion in revenue, supporting more than 207,000 jobs and provides $ 1.3 billion to state and local taxes.


Love is at the heart of every Virginia vacation. Visit https://www.goblueridgetravel.com/Activities/Detail/hardesty-higgins-house-visitor-center—harri to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers

About GoBlueRidgeTravel.com

Founded in 2011, GoBlueRidgeTravel.com (GoBRT), a division of Encore Event Partners is the only regional site with activities, events and accommodation in the Blue Ridge Mountains and Shenandoah Valley North. With a decade of relationship marketing in the region with the wives of their wedding destinations, GoBRT now reached families branding of the “Bucket List GoBRT Kids’ mark with toddlers to teenagers should have experience before turning eighteen in the valley. Covering Virginia and West Virginia, the goal of Go Blue Ridge Travel is the hallmark of this 100 mile radius as a travel destination and wedding at both national and international.

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Online media research agency DigitalMR forms partnership with leading Italian healthcare communications specialists Brandnew Marketing Communications

London (PRWEB UK) 25 September 2012

Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.

BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.

Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.

BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.

Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”

DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”

Contact

Michalis A. Michael

mmichael(at)digital-mr(dot)com,

tel: +44 751 571 0370

http://www.digital-mr.com


Letizia Affinito

laffinito(at)brandnewmc(dot)com

tel: +39 06 95061569

http://www.brandnewmc.com/company/letizia.html

About DigitalMR

DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.

The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.

About Brandnew MC

Brandnew MC stands out in the Italian landscape for its innovative business model.

The value proposition of BNMC is based on three fundamental pillars:

    Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
    “Leverage” of international resources through strategic alliances and partnerships
    Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.

BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.







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Registration Open for SKIMs Spring 2013 Marketing Research Webinar Series

New York, NY (PRWEB) February 22, 2013

SKIM, an international market research agency, will kick off its 2013 Spring Webinar Series with “Using social media in a ‘brandless’ category,” presented by communication and social media research expert Sourabh Sharma on Thursday, February 28. Registration for the entire series is available at http://www.skimgroup.com/webinars.

1) Using social media in a ‘brandless’ category

February 28, 2013

1pm EST

Presenter: Sourabh Sharma, communication and social media research expert

Digital communications is today’s leading marketing force, owing to the fact that consumers have candid conversations about brands online. Yet, it is especially challenging to derive insights in a category where there is brand saturation, or where the category overpowers the brands themselves, making it virtually “brandless.” Illustrated by a butter/margarine category case study – and touching on the fundamentals of social media research – Sharma will show attendees how to revitalize digital communications with greater effectiveness in “brandless” categories.

2) Menu-Based Conjoint: A new method

March 14, 2013

1pm EST

Presenters: Eline van der Gaast, new venture director, and Christopher Fotenos, project manager consumer goods

Consumer choices are getting more complex in the face of wide-ranging options and opportunities to personalize. This poses an ongoing challenge for marketers seeking to offer the right product configuration at the right price. We can now model and predict complex consumer choices, such as through menu-based or personalized offers. Menu-Based Conjoint (MBC) is an optimal methodology marketers seeking an optimal product configuration. Featuring an entertaining fictional, non-technical case study, attendees will learn about this new methodology, the special insights it yields, and the scope of its application.

3) Marketing medical nutrition

March 28, 2013

1pm EST

Presenter: Laura Dekker, project manager healthcare

Increasingly, medical nutrition solutions are being developed to treat or prevent diseases like diabetes, Alzheimer’s, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed for these conditions, while medical nutrition has been traditionally used only to address malnutrition. Medical nutrition is therefore not yet perceived as an obvious solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. Join the presenters as they share how you can take on the challenges of marketing medical nutrition.

4) A consultant, researcher & client walk into a bar: An unfiltered look at the consumer insights process

April 11, 2013

1pm EST

Presenter: Juan Andres Tello, regional director consumer Americas

The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of “success” can sometimes make the process rocky and less effective. This story brings together three unfiltered views of the insights world – from a client, researcher, and consultant – providing an honest look at what we should learn from each other to make the process seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.

5) Online moderating around the clock

April 25, 2013

1pm EST

Presenters: Hannah Baker Hitzhusen, director healthcare, and Daisy Lau, project manager healthcare

SKIM recently implemented and managed a global online bulletin board in 10 different countries with the goal of generating new product ideas and marketing solutions for a client. Full respondent engagement combined with total moderator immersion resulted in a deep exploration of the respondents’ working environment and daily activities. Hitzhusen and Lau will share and discuss what continuous online engagement can offer over traditional qualitative research.

6) Pricing beliefs uncovered: A meta-analysis of 200+ price elasticity studies covering 7,000 SKUs and 500 brands

May 9, 2013

1pm EST

Presenters: Juan Andres Tello, regional director consumer Americas, and Daniela Piacenza, account director

Setting the right price is vital for every company. It allows you to communicate your brand’s value in relation to competitive offerings and is therefore a major marketing lever. The question remains: How far can one go in increasing price while still maintaining the perceived value of the brand? Over the past five years, SKIM has carried out more than 200 pricing studies covering 18 different countries, more than 7,000 SKUs and about 500 brands in 45 product categories. Tapping into this wealth of information we have sought to create a database to leverage knowledge and identify behavioral trends on pricing. Join Tello and Piacenza for this webinar in which they will reveal the three main factors that drive price elasticity.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit http://www.skimgroup.com for more information.







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Internet Marketing – Use Message Boards

There are numerous concepts that come under the umbrella of Internet marketing like banner advertising, Search Engine Optimization, e-newsletter, etc. One of the simplest and least expensive strategies for online promotion is using message boards. In this article, we will discuss how message boards can be used as an Internet marketing strategy.

Message boards are basically online discussion sites which are used by people for online interaction to discuss their problems, learn new strategies, ask questions, provide advice, etc. These boards are developed by keeping particular niche in mind that can be anything like basket ball team, Internet marketing, essay writing, current events, jobs, television shows, etc. Message boards are popular among Internet marketers as these are used to reach the target audience.

Suppose there is a board that focuses on website promotion. So mostly people who are interested in promoting their website join this board to interact with other website owners and promoters to gain knowledge.

By actively participating in the message boards you get a good opportunity to promote your business and website. This is because while replying for a particular post you can place the link of your website at the end of the post that is in the signature line. This is important because there are numerous people who visit boards daily.

Before starting with the message board it is important to register with the site and check all the guidelines. Some message boards have strict guidelines which you have to follow to avoid termination of your membership. Take care to include links to your website wherever it is relevant. Do not make the board look spam by replying to all the posts by placing the link. If you do this, then the visitors may start ignoring your website or this can even lead to the termination of account.

Also, keep all the posts professional. This is because if you act professionally, then only other people will take your seriously and reply to your post. This does not mean that you just act professionally in the messages which include the link. You have to be professional in other posts also. Reply for the posts only if you are confident that the information you are providing is absolutely correct.

Message boards are the only marketing strategy that is simple and free.

Charles Greer is a big marketing guy. He can give you the marketing techniques ever used for driving good traffic. To get the best knowledge from this marketing guru just visit the website http://www.marketingforaffiliatesinstitute.com

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Civicom Marketing Research Services to Participate in ESOMAR 3D Digital Dimensions June Event

Greenwich, CT USA (PRWEB) June 21, 2013

The marketing research community is ready to embrace one of the most enlightening professional growth opportunities this summer as ESOMAR LIVE presents its highly anticipated event entitled ‘3D Digital Dimensions’ at the Sheraton Boston June 23-25. Civicom Marketing Research Services stands out as one of the few leading global marketing research support teams that will both exhibit at the conference as well as attend. The conference promises to deliver the best in emerging strategies and solutions to be presented by top innovators as well as leading brands, along with the best minds in the marketing research industry, including many bright new companies with leading edge ideas.

What to Expect

The event is an ideal venue for marketing researchers and businesses to get exposure to the latest and most effective methodologies to obtain the insights into the thinking of their target markets, and get ideas to foster marketing and product development.

Sessions such as “The Future Foundation Digital Download – The Latest and Greatest in the World of Digital” demonstrate that the digital revolution is far from over since digital platforms are still evolving. Delegates can expect to be enlightened, inspired and equipped with the knowledge they need to embrace the tools necessary to tackle the challenges of gathering insights in an ever changing digital world. Questions to be posed at the conference include:


    Which surprising analytics strategy is used only by the top 3% of marketers?
    How do major global brands decide which user activity data to capture and how do they separate the signal from the noise?
    Which measurements are actually correlated with the success of a campaign?

Such questions are designed to make marketing research professionals take notice. They will be addressed via sessions like “Digital Research Practices from 500,000 Marketers – Why Some Marketers Succeed with Analytics… And Most Fail.”

Civicom Marketing Research Services is an ESOMAR 3D bronze sponsor and will be one of the event exhibitors. The company provides global expertise for marketing research through CiviSelect™ respondent recruiting, global facilitation of IDIs and Focus Groups through CyberFacility™, Online Multimedia Bulletin Boards in 49 languages through Civicom Chatterbox®, Mobile Research through Civicom InSitu®, Civicom Text Analytics, international translations, and transcriptions through TranscriptionWing™.

About ESOMAR

ESOMAR (European Society for Opinion and Market Research) is a far reaching organization of close to 5,000 members in more than 130 countries. ESOMAR was first established in 1948 and was initially opened to members within Europe. It is considered a key resource for market, social and opinion researchers.

About Civicom Marketing Research Services

Civicom is a leading edge global provider of marketing research services to marketing research organizations. The company’s services operate in 96 countries worldwide. Read more about Civicom Marketing Research Services at http://www.civi.com/marketingresearch, email inquire(at)civi(dot)com, or call 203-414-2423 to experience how Civicom defines the meaning of: ‘Your Project is our Number One Priority.’







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Adoption of Patient-Centric Strategies Drives Interest in Pharmaceutical Digital Marketing, According to a Soon to Be Released Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) December 10, 2013

Follow us on LinkedIn – GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the “Pharmaceutical Digital Marketing and Social Media” markets. The study will examine key drivers and trends impacting the market such as growing awareness among pharma companies over the importance of customer engagement against a backdrop of an emerging era of participatory medicine; increase in the number of social media projects undertaken by pharma companies worldwide; growing use of social media in drug development and discovery in addition to drug marketing; rise in the number of human clinical trials and the role played by social media in improving clinical trial enrolments; emerging significance of digital health and digital health feedback systems.

Defined as the use of digital marketing tools such as websites, e-mail, apps, and social media for superior customer experience management, Pharmaceutical Digital Marketing and Social Media is currently a ballooning phenomenon in the pharmaceutical industry. With the internet becoming a key source for accessing health related information, digital health defined as the convergence of internet, genomics, and healthcare, is exerting pressure on pharma companies to remain relevant in healthcare. With social media already entwined into the very fiber of modern society, the value of nurturing social confidence in drugs and therapies among patients and caregivers can no longer be undermined. Also, information assimilated from social media conversations can provide critical insights that can shape the success of clinical development programs. Information shared by physicians can accelerate the drug development process and increase the possibility of developing new indications for existing drugs. The market is also expected to benefit from the growing importance of pharmacovigilance, as companies struggle to build public confidence by maximizing drug safety all through the product’s lifecycle. Social media engagement in this regard can provide valuable post drug approval, real life data in the form of both solicited and unsolicited opinions on drug safety from patients and physicians.

With over 5000 new drugs currently in clinical development, the task of recruiting patients into clinical trials is a huge challenge for clinical trial sponsors. Social media engagement in the pharmaceutical Industry can help create public awareness and improve recruitment outcomes. The coming years are expected to witness companies increasingly manage patient enrolment and retention strategies such as online patient communities, social networking sites including Facebook, MySpace, and Twitter, online bulletin boards, blogs, and e-forums, among others.

The growing focus on reducing healthcare costs is also expected to encourage adoption of social media among pharmaceutical companies, since creation of a platform for information exchange at the community level provides a cost-effective direct marketing opportunity. The study estimates Pharmaceutical Digital Marketing and Social Media to be a multi-million dollar market worldwide, while more precise market-size and growth projections will be made available during the 2nd stage of report preparation, and data analysis.

The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.

Developed for Pharmaceutical Companies, Strategic Planners, Business Development Executives, Management Consultants, Investment Bankers, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

For more details about how you can participate, please click here.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.

Follow us on LinkedIn.

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/







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Using Message Boards for Internet Marketing

The term internet marketing is indeed a broad term. It encapsulates most marketing activities executed online. Banner adverts, website promotions, search engine optimization, and affiliate and email marketing all fall under the purview of internet marketing. But then internet marketing still has more concepts than those already mentioned. For instance, promoting your business on the message board is also classed as internet marketing. In fact, message board is one the most effective and inexpensive methods of executing your internet marketing campaign. This article focuses on evaluating the benefits of using message boards and how to avoid the pitfalls inherent in it.

Message board serves as an online meeting point for people with common views and way of life. It is a community of sort made of up people with homogenous needs. They all converge online to discuss issues of mutual interest to them. The subject of discussion ranges from sport, politics, environment, television shows, entertainment, gardening etc. What a discerning internet marketer does is to select the niche that best suit the type of business offering he has in place. Consider an internet marketer that has a sporting audience in mind. All he simply needs to is to identify the exact message board that serves as meeting ground for sport lovers. This enables the marketer to avoid the hit or miss approach of sending out blanket emails to people. In this case he has already identified his niche and can be sure of positive responses along the line. It is not even uncommon for such marketers to hook up with such a community in order to fully identify with them. Links to the marketer’s website are provided, and such internet marketers often provide valuable and helpful suggestions to the members of the community.

Internet marketers using the message board must ensure that they abide by the rules guiding the operations of the message board.

They often have rules concerning the posting of links. Failure to heed such warnings and rules often leads to outright ban. Marketers are advised to read up the user agreement before choosing the particular message board to launch from. Where links are allowed be sure to use them with good discretion in order to avoid being ultimately classed as spam. Try as much as possible to be professional in your approach to the execution of your agenda. This will help in no small measure to advance your cause. Internet marketing involves a lot of painstaking and careful planning to succeed. It takes a lot of patience and understanding to fully mine the benefits inherent in message boards. But once you have found the right balance the result can make all the difference.

There are several ways of furthering your internet marketing ambition. Message board, if carefully cultivated and deployed, can yield immense positive responses. It allows you have your target audience streamlined for you unlike other email correspondences. You have your niche carefully delineated from inception. This saves problem of blindly dispersing your efforts. It does not however mean you should ignore the rules guiding the message boards. Carefully explore such rules and regulations to suit your purpose.

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Compassion Internationals Radio Marketing Director Elected to NRBs Class of 2017 Board of Directors

Colorado Springs, Colo. (PRWEB) March 13, 2014

Lee Geysbeek, Compassion International’s radio marketing director, has been elected to the National Religious Broadcasters board of directors, class of 2017.

Before joining Compassion in 2009 as the Radio Marketing Director, Geysbeek served as the Senior Vice President of Broadcasting at Cornerstone University Radio (WCSG, Mission Network News and His Kids Radio) for 35 years.

In addition to National Religious Broadcasters, Geysbeek currently serves Cornerstone Alumni Association and Keys for Kids Ministry (Children’s Bible Hour) boards. He resides in Grand Rapids, Mich. with his wife Janice. Together, they have three children and eight grandchildren.

About Compassion International

Compassion International is the world’s leading authority in child sponsorship. Compassion revolutionized the fight against global poverty by equipping the Church to develop children out of poverty to become responsible and fulfilled Christian adults. It is the only child sponsorship program to be validated through independent, empirical research. Today, Compassion partners with more than 6,000 Christian churches in 26 countries to release more than 1.4 million babies, children and students from poverty in Jesus’ name. Compassion has been awarded the highest rating for financial stewardship and transparency for 12 consecutive years by Charity Navigator, America’s largest charity evaluator. For more information on the ministry, visit compassion.com or follow on Twitter at @compassion.

About National Religious Broadcasters

National Religious Broadcasters (NRB) is a unique gathering of people, united by purpose and message: to proclaim the Good News of eternal life through Jesus Christ; to transform culture through the application of sound biblical teaching; and to advance biblical truth, to promote media excellence, and to defend free speech. NRB is a non-partisan international association of committed broadcasters and Christian communicators coming together to spread the life-changing Truth of the Gospel of Jesus Christ through every electronic medium available. Our member outreach touches every continent through Christian radio, television, Internet and other media arts. We hold deeply-rooted beliefs that religious liberty is the cornerstone of a free society, and that we must protect those freedoms so that the transforming reality of Jesus Christ can reach hearts and minds the world over. We provide our members with important resources and effective tools to help them reach their mission goals. NRB also fosters unity among its members, promoting their passion to share knowledge and find solutions to challenges, thereby increasing excellence in their craft. The association protects access to the world’s electronic and digital media, ensuring that the Gospel goes out unimpeded to reach the four corners of the earth.